How to Get Customers with AI and Personalization | CXOTalk #857
Nov 07, 2024•57 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
AI is revolutionizing personalization, but are you using it effectively? David Edelman, author of "Personalized: Customer Strategy in the Age of AI," reveals how to leverage AI for genuine customer connection, not just intrusive marketing.
In CXOTalk episode 857, Edelman, a senior advisor at Boston Consulting Group (BCG) and Harvard Business School professor, shares practical strategies for building a customer-centric organization and maximizing customer lifetime value. Discover the five promises of personalization and how to overcome common challenges like data silos. Learn how CMOs can lead the charge in AI-driven personalization, becoming strategic growth drivers.
Watch now for actionable insights and real-world examples to transform your customer relationships in the age of AI.
#AI #Personalization #CustomerExperience #CX #Marketing #DigitalTransformation #cxotalk
In CXOTalk episode 857, Edelman, a senior advisor at Boston Consulting Group (BCG) and Harvard Business School professor, shares practical strategies for building a customer-centric organization and maximizing customer lifetime value. Discover the five promises of personalization and how to overcome common challenges like data silos. Learn how CMOs can lead the charge in AI-driven personalization, becoming strategic growth drivers.
Watch now for actionable insights and real-world examples to transform your customer relationships in the age of AI.
#AI #Personalization #CustomerExperience #CX #Marketing #DigitalTransformation #cxotalk
For the best experience, listen in Metacast app for iOS or Android