Experience Management and Customer Experience: SAP and WSJ

Phrases like customer experience (CX), experience management, and the experience economy point to the importance of placing customer satisfaction and delight as a reference point for business activities.

In light of this growing trend to increasing customer engagement, software giant SAP has partnered with Dow Jones, publisher of the Wall Street Journal, to create the Experience Report.

To gain a better understanding of customer experience and why it matters to business, we spoke with SAP’s Chief Marketing Officer, Alicia Tillman, together with the Chief Product and Technology Officer for Dow Jones, Ramin Beheshti.

Watch the video and read the full transcript.
https://www.cxotalk.com/video/experience-management-customer-experience-sap-wsj