Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company
Oct 01, 2017•45 min
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Episode description
How is marketing changing? Robert Tas, vice president of McKinsey & Company, tells CXOTalk about digital transformation in the marketing operating system. How and why is it changing? What should a company do? Tas shares practical advice for personalization, insights, design, tech and speed.
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