Ep12: Utilising Personas

Harness the Power of Personas in episode 3 of our podcast series. In this illuminating episode, we deep-dive into maximising the potential of customer personas. Discover how these dynamic tools stretch beyond design, influencing operations, marketing, and training. Within the design landscape, they illuminate ideation, shape future journeys, and refine concepts through testing. But their reach doesn't end there. Real-world examples from organisations like NASA, Siemens, P&G, and Dubai Tourism bring to life the multifaceted uses of personas in spaces from space exploration and employee training to strategic partnerships and product development. Finally, we champion the transformative power of integrating personas into an organisation’s essence, aligning teams toward a common, customer-focused goal.

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