Episode 012 - Part 1 Guest Speaker Blake Etheridge: How He Started TI's Super User Program
Mar 04, 2020•24 min
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Episode description
- How did community managers find themselves in this position?
- We discuss how Blake Ethridge cultivated some of the most active users at Texas Instruments which allowed him to show case examples of improving better customer experience (CX) through community.
- Why modern B2B companies fail in customer experience as they move into a digital transformation. Hint, it's a lack of a digital customer support strategy.
- How did Blake use bottom-up customer input for product owners at TI?
- Why do customers join communities? Blake answers this with his experience at TI.
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