Batteries Plus COO talks consumer trends, customer experience strategy

In the latest episode of the CX Innovators podcast, Batteries Plus COO Jon Sica shares insight with RetailCustomerExperience.com editor Judy Mottl about the brand's strong growth and customer experience strategy.

Sica joined Batteries Plus just about six years ago as the chief strategy and development officer, then moved into the role of chief business officer and became COO in early 2024. He leads a powerhouse team that includes the chief franchising officer, chief information officer, chief technology officer and chief growth officer.

Batteries Plus achieved a 23.7% year-over-year increase in total systemwide commercial sales for October 2024 and franchise commercial sales grew by 24.4%, setting a new all-time monthly record. October's systemwide commercial sales marked nearly 20% growth year-over-year. Its franchise network that has reached over 800 store locations in operation and development nationwide

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