Episode description
Almost everyone in the CX environment knows about B2B sales. BPO companies need to sell to clients. CX software companies need to sell to customer service teams or BPOs. Most people in this industry are working for specialist companies selling services to another company.
Mark Hillary has just written a book about this - how do B2B companies sell to each other and how has it changed since the Covid pandemic?
Mark and Peter talked about the new book. What inspired it and why it matters for people working in CX...
The book also features a foreword by Paul O'Hara - a legend from the CX environment with a decade plus experience of using social sales strategies for B2B.
https://www.linkedin.com/in/markhillary/
https://www.linkedin.com/in/pauloharateleperformance/
The Social Sales Playbook: Developing a B2B Sales Plan That Drives ResultsPublished October 11, 2024
https://www.amazon.com/Social-Sales-Playbook-Developing-Results/dp/B0DJY3MYD2/