Scott Brinker on Rise of Low- and No-Code in Marketing and Customer Experience

Scott Brinker has had his eyes on the marketing technology landscape for decades. As author of the Chief Marketing Technologist blog and creator of the Martech Supergraphic, Brinker often notes growing trends in martech.

One of his emerging trends is low- and no-code tools. Gartner estimated that enterprise low-code application platforms will be 65% of all app creations within the next five years, and the worldwide low-code development technologies market was projected to total $13.8 billion in 2021, an increase of 22.6% from 2020.

Brinker, VP Platform Ecosystem at HubSpot, joined CX Decoded Podcast co-hosts Rich Hein, Editor in Chief at CMSWire, and Dom Nicastro, Managing Editor at CMSWire, to discuss the rise of these no- and low-code tools and address some of the healthy skepticism in the market.