Overcoming Marketing Bad Habits and Behaviors

The challenges for the marketers in the past year during the COVID-19 pandemic have been many: striking the right brand tone, dealing with trimmed budgets and, most of all, staying relevant and keeping their jobs.

Forrester predicted 469,000 marketing jobs would be lost in the US by the end of 2020 in one forecast. Marketers maybe more than ever need to prove their worth. They need to shed bad habits, reduce inefficiencies and nail it when it comes to submitting the right tone in brand messaging.

In this episode of CX Decoded, we caught up with Nicole France and Liz Miller from Constellation Research. While they may be analysts and researchers now, they are marketers at heart, having served in marketing roles in the past. They'll share their thoughts on overcoming the bad marketing habits and processes we are all dealing with today.