How To Tame the Martech Chaos, a CX Decoded Podcast

Marketers are at the forefront when it comes to taming the martech chaos and ensuring tools support business objectives and positive business outcomes. But there are so many questions. What's the right toolset? Should we have a marketing cloud at the center of our martech stack? Should we build with a best-of-breed approach? Is a homegrown stack the right approach?

Anita Brearton, founder, CEO and Co-CMO of CabinetM, a marketing technology discovery and management platform joins the CX Decoded podcast crew to discuss the best ways to get your arms around your organization's martech stack and tame the chaos.