"Why must insurance companies focus on customer experience?" with Harish Agarwal

Harish, SVP, Head of Customer Experience and Segments at Prudential Assurance Company, Singapore, joins me to talk about the state of customer experience in life insurance.

Harish shares how he found his way from marketing to customer experience management and also shares some great insights on the similarities and differences between life insurance and other products that we use on a daily basis.

This is one of the most insightful episodes. I personally learnt a great deal about life insurance and why life insurance companies need to focus on improving customer experience to build a sustainable business.

Listen closely for the part where Harish and I discuss how to build a business case for customer experience.

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