"How to design customer-centric organisations for sustainable growth?" with Heidi Beets

Very often, we hear that the one mantra organisations must follow for success is to ensure that customer centricity is the DNA of an organisation. And this is an obvious idea.

However, surprisingly, many organisation tend to lose sight of this idea as they grow. And that is when the downfall starts.

The silver lining, though, is that organisations can redesign themselves to become customer-centric and attain sustainable growth.

To help you with how to do so, I am joined by Heidi Beets, a serial enterprise business architect and a passionate growth advisor, who has worked with multiple brands across sectors to help them achieve sustainable growth through becoming customer-centric. She is currently an Enterprise Architect at Flight Centre Travel Group, a business travel consultant group.

Among other things, Heidi and I discuss:

• How business architecture helps build customer centricity in an organisation?
• What kind of businesses require a business architecture?
• What tools and frameworks are used to design a business for sustainable growth?
• What roadblocks businesses encounter in making a customer-centric transformation?

I am certain that this podcast will help you make a fantastic customer-centric transformation for your business.

Connect with Heidi on

LinkedIn: https://www.linkedin.com/in/heidi-beets-50156094/

Twitter: https://twitter.com/iamheidibeets

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