CX Conversation with Maurice FitzGerald: how to manage customer experience in B2B enterprise world?
Mar 07, 2019•38 min
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Episode description
This episode of CX Conversations revolves around managing customer experience in the B2B enterprise world.
We are in conversation with Maurice FitzGerald, erstwhile VP of Customer Exprerience at HP and HP Enterprise Software and author of four amazing books on customer experience.
We talk about the differences between managing CX in B2B and B2C organisations, the framework that companies can use to improve CX in B2B, and the connection between Net Promoter Score and customer experience.
This CX Conversations episode is dedicated to all B2B CX professionals! Listen in and share your feedback.
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