🎙️Building a CVM Growth Machine Beyond Upsell and Retention

This time, our guest is Adil Khabir, Head of Growth & Analytics at stc Bahrain.

Adil shares how his team transformed CVM from a traditional retention tool into a fast-moving, data-driven growth machine.

Key takeaways

• [00:01:49] Adil’s journey into CVM and why he’s still passionate after 15 years.
• [00:04:38] How CVM evolved from static segmentation to solving real business problems.
• [00:07:12] The secret to CVM success: tie it to business strategy.
• [00:08:41] Why agility and iteration beat traditional campaign planning.
• [00:19:54] How stc Bahrain built an autonomous CVM team.
• [00:24:02] The importance of momentum and compounding growth.
• [00:27:04] Growth loops: a game-changer for CVM.
• [00:31:06] How to convince leadership to invest in an agile CVM.
• [00:42:19] The power of open conversations and trust in leadership.
• [00:50:13] Adil’s top recommendations for professional growth.

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