In this intriguing podcast, Brendan Short, the CEO and Co-founder of Groundswell, explains their innovative approach to customer-led growth and their mission to reshape product-led growth (PLG) by harnessing data signals to enhance sales engagement. Brendan introduces Groundswell as a platform that marries the best of PLG and sales-led strategies, aiming to create seamless interactions between buyers and sellers. The conversation covers the challenges of accessing and interpreting data, the evol...
Aug 09, 2023•35 min
In this episode, Olivier interviews Jordan Greene from Catalyst, a company focused on customer success. They dive into the concept of customer-led growth (CLG) and its significance in the current economic climate, emphasizing a shift towards sustainable and predictable growth. Jordan explains how customer success has evolved from being just a department to a business-wide priority, playing a crucial role in driving customer-led growth. The discussion explores community-building strategies, advoc...
Aug 01, 2023•42 min
In this engaging podcast episode, Olivier interviews Jason Widup, a seasoned marketer and founder of Peak B2B Marketing, who shares valuable insights on customer-led growth (CLG) and the unique challenges faced by B2B startups in the current market. Jason emphasizes the importance of bringing customers closer to the product, offering product tours, free trials, and templates to empower prospects in making informed decisions. The conversation delves into the effectiveness of various demand genera...
Jul 25, 2023•40 min•Season 1Ep. 9
In this podcast, host Olivier Labbé welcomes Brendan Weitz, founder of Journey, and James Winter, head of marketing at Telescope Partners. Brendan shares Journey's product-led growth (PLG) approach, while James provides insights into the mix of PLG and sales motions in the companies he works with. They also discuss the challenges of product marketing, segmenting messaging for different user types and use cases, and the competitive landscape of the "digital sales room" category. The conversation ...
Jul 19, 2023•44 min•Season 1Ep. 8
In this discussion, we are joined by Pouyan Salehi, Founder & CEO of Scratchpad and Kris Rudeegraap, Founder & CEO of Sendoso, as well as Olivier to explore the undeniable impact of building strong relationships in driving revenue growth. They challenge the notion of purely transactional sales approaches and shed light on the importance of personalized engagement, PLG strategies, and understanding customer motivations. Discover how gifting, direct mail, and innovative go-to-market motion...
Jul 12, 2023•44 min•Season 1Ep. 7
In this episode of Customer Led Growth from Testbox, host Olivier welcomes two special guests, Sydney Sloan, CMO of Drata and Scott Wilder, Head of Digital Success at Clari, who share their insights and experiences in customer-centric approaches for founders and sales executives. Sydney discusses her journey and the importance of a unified customer experience. Scott shares his expertise in putting customers at the center of the buying process. Together, they explore topics such as co-creation wi...
Jul 05, 2023•44 min•Season 1Ep. 6
In this episode of Customer Led Growth from Testbox, we delve into the world of customer-centric strategies that drive business growth. Join our host, Olivier as we engage in an enlightening conversation with Bethany Stachenfeld, Co-Founder & CEO of Sendspark, and Ben Wright, an expert in partnerships as they reveal invaluable insights for founders and sales executives seeking to optimize their sales processes. Learn how to transform your approach from clicks to conversions and harness the p...
Jun 28, 2023•40 min•Season 1Ep. 5
In today's hyperconnected world, marketing has transformed into a multidimensional powerhouse, driving companies to new heights of success. Are you ready to discover the secrets behind fuelling your company's growth? Join us as we dive into the captivating journeys of marketing gurus Manuel Rietzsch and Andrew Davies, uncovering their game-changing tactics and approaches that propel organizations to extraordinary results. Episode Highlights: Discover the revenue rocket fuel of Paddle and why it'...
Jun 21, 2023•44 min•Season 1Ep. 4
Is your sales, marketing, and product alignment strategy ready for the future? Discover how adopting a revenue-centric approach can transform your sales and marketing strategies in this insightful podcast episode featuring Alex Poulos (Cross Beam) and Sahil Mansuri (Bravado). As product-led growth continues to influence sales tactics, learn how companies can adapt to new customer expectations and provide a positive buying experience. Explore the importance of pricing transparency, the future of ...
Jun 07, 2023•51 min•Season 1Ep. 2
Perhaps you've heard of the term customer-led growth before, but what does it mean? Is it a concept that exists only in the realms of abstract marketing theory or is it something you can put into practice and use right now? We understand that businesses are growing rapidly and there are many different data points that help us understand how to predict future demand. We are here with Eli and Sam to help you understand the meaning of customer-led growth and see the future of SaaS buying. Find out:...
May 31, 2023•51 min•Season 1Ep. 3
What is product-led growth and does it lead to long term conversion of leads? What does customer-led growth mean? How can all teams in a company align to ensure they achieve shared goals? In this first episode of Customer Led Growth, two leading marketers Tim Davidson and Adam Goyette join our host Olivier Labbe to answer these questions. Tim Davidson is the senior director of marketing at Directive. He has a wealth of experience, worth over 10 years, in marketing. Adam Goyette is the founder of...
May 24, 2023•40 min•Season 1Ep. 1
Welcome to Customer Led Growth, a podcast where we explore the strategies and insights needed for businesses to achieve growth through putting their customers first. Join hosts Olivier Labbe and Sam Senior as they dive deep into topics like product-led growth, customer-led growth, and sales-led growth, and meet with some of the top sales and marketing leaders in SaaS to discuss topics like: - Sales and marketing alignment - Product-led, sales-led, and customer-led growth models - The future of t...
May 15, 2023•9 min
