Positioning for growth using customer insights with Customer Intelligence Institute’s Lorin McCann

Lorin is the Founder of the Customer Intelligence Institute.  She has worked with dozens of high-growth companies including best-in-class startups, emerging market leaders, and unicorn companies to contribute to successful exits and record quarters.  Here are only a few of the topics we’ll discuss in this episode of Customer Conversations with Lorin.

• Early warning signs for companies that may have a positioning problem
  
• The first step towards repositioning around your customer
  
• Finding the customers, getting the conversation started and what to ask them
  
• Making sure you’re actually getting valuable data from your customer conversations
  

Resources

• Customer Intelligence Institute
  

Connecting with Lorin

• Connect with Lorin on LinkedIn