Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio

Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover

• The difference between product fit vs. go to market fit
• Expanding from early adopters and engaging the early majority
• Monitoring a customers risk profile
• Defining and managing a post-sales cycle
  

Resources:

• Product Lifecycle - https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091
• Crossing The Chasm - https://www.goodreads.com/book/show/61329.Crossing_the_Chasm
• Sales Enablement Podcast - https://www.ringdna.com/sales-enablement-podcast-with-andy-paul
  

Connecting with Jeff:

• Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffbethechange/