We first heard Deborah on her own podcast featuring Ford Bowers, President of SGIA – and both she and Ford provided tons of value to their listeners. So, of course we wanted to share that with YOU. Deborah runs the largest social group of Printers in the Universe (#Printerverse), hosted on LinkedIn, and has been a print customer for years. So during this episode she’s going to bring us a view from both OUTSIDE the custom apparel niche market and inside it as a consumer. This is another episode y...
Feb 10, 2019•58 min•Ep. 88
Great interview with Mark Biletnikoff from https://www.contract-dtg.com/ Mark got his start with direct to garment printing as a novice in 2010 and now has both a retails space and a rapidly expanding contract t-shirt printing company. During our talk, we and Mark Biletnikoff describe his biggest failures, great successes and what he’s done to grow to 12 DTG printers, 2 screen setups, embroidery, vinyl and more... Here are just a few questions Mark Answered: In your road to becoming a successful...
Jan 16, 2019•1 hr 9 min•Ep. 86
What to do when something goes WRONG Your equipment will break. You will lose the internet for 3 days You will ruin the shirts Your supplier will be out of blanks, supplies, catalogs You’re going to have a bad month.. or 3 Nothing can prevent bad things from happening. And just because you have a small business or a home based business doesn’t mean you’re immune to the effects of what happens to EVERY business. Here’s what’s happened to me before: Our $10K per day shopping cart web service provi...
Nov 21, 2018•1 hr 15 min•Ep. 87
Learn these 12 steps and grow your home based business: Start thinking about it and treating it like a business Evaluate your profitability Look at your equipment Define and Amplify your Niche... who do you sell to now? DO more of that.. Shirts for sales teams. Dance and Cheer. no effort into anything else Dig deeper into current customers … call to ask for more business, ask what else they do/order Then expand product lines to match where you can.... koozies, bags, promotional items Create a so...
Nov 14, 2018•1 hr 24 min•Ep. 85
It’s surprising that something that works so well, and has for so long, is still not a common practice for the custom apparel and promotional products business. Good Better Best pricing works. It works so well that it’s still being studied today – by the organization like the Harvard Business Review in the most recent case. And that’s what inspired this Episode of the Custom Apparel Startups Podcast. What is Good, Better, Best (GBB)? It’s a strategy to offer 3 levels of products. Each containing...
Oct 31, 2018•56 min•Ep. 84
Join us in this episode when we discuss the world of blanks, apparel, Sanmar and more with the Apparel Geek, Monty Mims. His experience in the industry will provide you insights on how to improve your business, choose the right apparel, sell to your customers better and overall improve your expertise on custom apparel blanks. Monty is a member of Decorator Relations with Sanmar. One of his many goals is to build strong relationships with the decorated apparel community and help people like you s...
Oct 11, 2018•1 hr 8 min•Ep. 83
They are relentless – ever see a kid play a video game 100 times in a night to beat it. Will swing a bat outside for hours. Practice dance moves all morning. Don’t give up on your business. Creatures of habit – every night it’s bath, brush teeth, read a book, bed. Ever try to take a kid out of routine? Get them to use a different sipping cup cause theirs is dirty. Do you have daily routines for business? Resist change, but adapt quickly – you can do the same. Be conservative in your operations b...
Sep 19, 2018•53 min•Ep. 82
In this episode, we have an energetic discussion with Manuel Suarez. Manuel is a marketer, an entrepreneur and a Facebook Blueprint certified expert. His passion for Facebook marketing is infectious and listening to this episode might just be the catalyst to you becoming a Facebook marketing expert. Several years ago he started a business, launching his own brand. Within a year, through his study and application of Social Media Advertising, it was a multi-million dollar company. He has helped hi...
Aug 23, 2018•47 min•Ep. 81
If you are planning to start an online store, this episode is a must listen. Don't make the fatal mistakes so many others do. This episode is your step-by-step guide filled with tips and tricks. Should you go online? If you plan to sell designs/styles that will be replicated. If you plan to sell for fashion/entertainment. If you can sell one-offs and 'extras' - company orders big order of polos and include info to "go online and buy the hoodie, jacket, sweater, etc" to all staff. Basic Steps to ...
May 17, 2018•1 hr 12 min•Ep. 76
Have you ever put together furniture from Ikea or Walmart? Not following the directions... and ended up having to take off 10 pieces because you missed a vital step? It's a classic human behavior... we DONT read instructions. Subaru of America Inc. has been struggling with this problem since it noticed consumer complaints about vehicle quality beginning to rise a few years ago. "We scratched our heads trying to figure out why," said Joseph Barstys, manager of customer relationships. "As we furth...
May 17, 2018•52 min•Ep. 74
How a small business can get the most out of content marketing: Use it to drive search to your website / FB page / Google Page, etc searching on google for Tampa t-shirt companies, embroidery, etc.... various pages that show up are FB pages. Be sure yours has images, videos, and written content. Give you credibility. Yelp and google business pages are also going to come up on the top. Write a great description of yourself. if you have a website be sure to have posts, pages, etc that will help Go...
May 17, 2018•1 hr 2 min•Ep. 75
Taking good pictures and video is essential to creating good content for your website, eCommerce store or social media. In this episode, we will dive into how to create great looking (and sounding) content, without having to be a professional. Tips: Use a good Camera. If you want to invest you can get a great DSLR for video and pics for under $500, however, don't underestimate the power of your smartphone, it can take amazing pictures. ( we do both!) Use good lighting. You can purchase lighting ...
May 17, 2018•1 hr 1 min•Ep. 77
Business copyrights custom apparel business custom t-shirt business law podcast trademarks This Episode Mark Stephenson & Marc Vila Seth Gardenswartz customapparelstartups.com CAS Podcast ColDesi You Will Learn The difference between trademarks and copy rights How you can tell if your design is probably in violation Penalties possible violating someone else’s intellectual property rights Whether or not do-it-yourself solutions will do Resources & Links Blackgarden Law Article: Fi...
Apr 13, 2018•1 hr 9 min•Ep. 73
Business custom apparel business Custom T-Shirt Marketing podcast This Episode Mark Stephenson & Marc Vila Mike Michalowicz customapparelstartups.com CAS Podcast ColDesi Why you’re thinking about your business and your income wrong The most important thing your accountant cannot tell you about your business The 3 Bank Accounts you HAVE to open What taking the Profit First approach can do for your business Resources & Links Mike Michalowiscz Website Buy the Profit First Book ColDe...
Apr 10, 2018•47 min•Ep. 72
custom apparel business Custom T-Shirt DTG Marketing podcast This Episode Mark Stephenson & Marc Vila Brett Wiebel and Mark Momborquette customapparelstartups.com CAS Podcast ColDesi You Will Learn How a Fingernail Decorator fits into the birth of Direct to Garment Printing What the Inventor’s Mindset is and can mean to your business The history behind how this small business got BIG What the future holds for BelQuette Technologies Resources & Links Colman and Company BelQuette I...
Mar 29, 2018•53 min•Ep. 71
custom apparel business customer service events Marketing shows Startup Business This Episode Mark Stephenson & Marc Vila customapparelstartups.com CAS Podcast ColDesi You Will Learn What you can do BEFORE you get to the event to ensure success The secret to selling at events even if no customer show up The best way to handle 2 or more people at your booth What are tchotkes Why Mark S hates them so much Resources & Links Colman and Company Blog Success Stories ColDesi Learning Ce...
Mar 21, 2018•1 hr 6 min•Ep. 70
business tips customer service Marketing podcast sales Startup Business This Episode Mark Stephenson & Marc Vila customapparelstartups.com CAS Podcast ColDesi You Will Learn Why giving someone a small gift can make a big difference in your revenues What Apple and Samsung have to do with the Custom T-Shirt Business How come you’re attracted to long lines When Name Dropping can Mean picking up more sales Resources & Links Colman and Company Blog Success Stories ColDesi Learning Cen...
Mar 15, 2018•53 min•Ep. 69
This Episode Mark Stephenson & Marc Vila customapparelstartups.com CAS Podcast ColDesi You Will Learn How giving away product can make you more money, not less How ColDesi’s “Bundling” strategy came about and how you can apply that to your business What questions you can ask you customer that no one else ever does, than can double your business from an existing account What it’s like to hear Mark and Marc talk in an echo chamber Resources & Links Marc Vila mentioned “ Principals ...
Mar 07, 2018•50 min•Ep. 68
Branding Customer Marketing Startup Business This Episode Mark Stephenson & Marc Vila customapparelstartups.com CAS Podcast ColDesi You Will Learn The 4 Rules for Up-Selling Why buying MORE is better for your customers How to not feel sleazy about getting paid more for every order Brainstormed ideas of ways to speak to your customer about other products Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment 4 Rules for Up-selling Descr...
Feb 14, 2018•47 min•Ep. 67
Startup Business Time Management This Episode Mark Stephenson & Marc Vila customapparelstartups.com CAS Podcast ColDesi You Will Learn The “tricks” to finding time during your day What other businesses like yours are doing to streamline their activities The Surprising App that’s making a big difference in one successful business How Colman and Company has increased productivity with Time Budgeting What managing your finances has in common with managing your time Resources & Links...
Feb 07, 2018•37 min•Ep. 66
Custom T-Shirt Money Issues Startup Business This Episode Mark Stephenson & Marc Vila customapparelstartups.com CAS Podcast ColDesi You Will Learn Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Pellentesque in ipsum id orci porta dapibus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Sed porttitor lectus nibh. Nulla quis lorem ut libero malesuada feugiat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ac diam sit amet quam...
Jan 19, 2018•50 min•Ep. 65
Custom T-Shirt Money Issues Startup Business This Episode Mark Stephenson & Marc Vila customapparelstartups.com CAS Podcast ColDesi You Will Learn Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Pellentesque in ipsum id orci porta dapibus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Sed porttitor lectus nibh. Nulla quis lorem ut libero malesuada feugiat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ac diam sit amet quam...
Jan 16, 2018•41 min•Ep. 64
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Nov 15, 2017•47 min•Ep. 63
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Nov 08, 2017•1 hr 2 min•Ep. 62
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Sep 20, 2017•52 min•Ep. 61
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Aug 23, 2017•59 min•Ep. 60
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Aug 16, 2017•41 min•Ep. 59
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Aug 09, 2017•51 min•Ep. 58
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Aug 02, 2017•49 min•Ep. 57
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Jun 28, 2017•51 min•Ep. 56
