Episode 147 – Contact Pages That Work

We’re going to divide this podcast up into 2 sections today.

First, we’ll talk about Contact Pages themselves, which ARE important.

Then we’ll talk about Thank You Pages – often overlooked but even MORE important, we think, than ty pages.

So – what’s a contact page and why do people use them? Or more importantly – why do YOUR customers use them?

If you have an ecommerce site they probably use them:

• When they have a question about a product while shopping
• They are looking for something you don’t provide or they can’t find
• They’re looking for a deal or additional discount
• They also might want to discuss (complain) about a current order
• If you aren’t selling online, the contact form is even MORE important because:
• They may be shopping while you’re closed and have questions
• They could want to schedule a call about a BIG deal

Or – they’re trying to sell YOU something – which is why having Captcha is important.

You can use your contact form to do more than just capture information so you can call someone back. You can also:

• Build your email list
• Use it to help route response like:
• Choose the reason for your contact
• Question about a current order
• Finding out if you do ________
• Question about a future order

Elements of a good thank you page:

• Motivation – Why they should fill it out and not just click away
• Form itself
• Prequalification
• Directions/Location

Something more – Reviews, Personal Message, Pics of happy customers, etc

Thank you form are important!

Never use the standard TY page. Those pages are opportunities to make a further sale! also, don’t just have a simple pop up that says “form been submitted

• Reinforce their decision – Thanks, you made the right choice
• What you want them to do next
• Continue shopping
• Look at this new product too
• Visit you on Social
• Share something
• Show them a video!
• Offer a free sample or a coupon

Contact and TY pages are a huge opportunity for you to engage with the people who WANT to talk to you!

Resources:
Here’s our Avance Thank You Page Example: https://avance-emb.com/avance-thank-you/

DigitalHeat FX Contact Page Example: https://digitalheatfx.com/contact-us/

Good article on Contact Page options: https://www.ventureharbour.com/15-contact-form-examples-help-design-ultimate-contact-page/#:~:text=Contact%20Form%20Design%3A%2015%20Best%20Contact%20Page%20Examples,TopTal%209%20Pixpa%2010%20Yummygum%20More%20items...%20