Episode 118 – Stellar Social Media Skills
Episode description
You can really bring out your best in social media, but you can also bring your business down. Making you look WORSE! Here is step 1 to nailing stellar social media skills!
Social Channels
Facebook
YOU have a profile
YOUR BUSINESS has a page
and your BUSINESS PAGE has a group
YOUR PROFILE Posts on the group and is the face of the group.
Profiles
One human face should be associated with the profile.
Groups
types of groups
Open: Anyone can view the group, its members, and their posts.
Closed: Anyone can view the group and its members, but only members can see group posts.
Secret: Only members can see the group or any of its information.
Pages
- Your Business
Purpose of Posts
- Show activity
- Sell online
Photos galleries, organization
-Gain followers
Posts should persuade people to share and spread the word
- Benefits
Branding
Recognition
Social Proof - if you only have 5 followers, people might think less of you
- Business Information
opening closing hours
sales
summary of business
- Engagement
ask questions, polls, opinions, decisions
- Best practices
frequency
photos/videos
engaging
tagging
page shares
- Social Calendar
How to
Create a template
Google sheets, calendar apps, asana, somewhere where you can type out a text draft ahead of time
- Schedule
Directly through FB
Hootsuite
Loomly
Buffer
- How often
General rule, once a day. Go from there.
- Things to remember
Even though it is social media and more casual - professionalism is important!
spellcheck
fact check
if you are advertising you are going to a market, make sure dates,days are correct
Quality content
No Potato quality photos
videos should be easy to watch / understandable audio
Check your Inbox, respond to customers!
If people PM you, reply
If people tag you, like/reply back
Set up auto-responder if appropriate in FB messenger
Engage in comments
If people leave a review - thank them (good and bad reviews need replies)
Any comments on your photos, posts, etc should be replied to somehow