Business & Viral Success With Mia Plecic
Episode description
Mia Plecic is a self confessed problem solver. Now onto her 6th start up business and undoubtedly one of her most successful Slick Hair Company - the first to bring to market something to tame those fly away baby hairs for a sleek hair look.
Since launching at the end of 2019 Mia has leveraged organic marketing platforms to reach customers all over the world with several viral tik tok videos that made her company $105k in 3 months with a unique discount code and has 74K followers and 2.6M likes on tik tok alone.
Mia chats about how and why she got into ecom businesses, what she thinks she does differently in branding, marketing and delivering which makes Slick Hair Company successful.
We also chat about how Mia handled scaling and fast growth in short periods of time. Risks vs reward. Failure and experiences along the wa and what key areas people should be focusing on if they are wanting to start a brand. Should all brands be doing it Tik Tok?
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