Building A Brand & TikTok With Ali Clarke
Episode description
Melbourne Mum Ali Clarke turned her side hustle maternity leave project into a thriving multi million dollar in just over a 2 year period. Ali saw a gap in the market after receiving several dermaplaning facials and the amazing benefits, at $150 a pop this 20 minute treatment was not a regular or affordable luxury for most people hence dermaplaning at home and Bondi Blades was born.
Since the last year of lockdowns and plenty of screen time for all Bondi Blades has had phenomenal growth which Ali attest to Tik Tok and influences which has now helped push the product out to distribution throughout Australia.
Never heard of dermplaning? It's an exfoliating treatment that uses a scalpel or sharp blade to create an even skin tone and texture by removing dead skin cells and the "peach fuzz" hairs from your face. It can leave your skin brighter and smoother. The treatment may soften fine lines and wrinkles and ease hyperpigmentation, or uneven skin tone. It's also used to treat deep acne scars.
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