Hitting The Algorithm: Melissa Burns on Social Media Management

Melissa Burns, founder of Luxure Social, joins the Curiosity in Rising studio to discuss media algorithms, freelancing, balancing studies and the history of her social media management brand.

Melissa has reached millions of viewers through her social media campaigns and brought in hundreds of thousands of likes for her clients. So, who better to join Joel for an insightful chat on all things social media and more?

Keep up with the pod on Instagram: https://www.instagram.com/curiosityinrisingpod/

Luxure Social Information: https://luxuresocial.com.au/

Updates and General Information: joelrainbow.com

SONG OF THE WEEK: Feels Like Summer - Childish Gambino

CHAPTERS:

- Introduction (00:00)

- Why and when did Luxure Social start? (01:54)

- Where is Melissa's work based? (02:54)

- Favourite and Key Moments (03:56)

- Are Hashtags Still Relevant? (04:32)

- Jumping on the Right Trends (06:39)

- Reels or Carousel Posts? (08:33)

- Dealing with Rejection as a Freelancer (10:00)

- Balancing University Studies (13:10)

- Australia's Economy & Small Businesses (15:06)

- Will Gen Z Ever Embrace Facebook? (16:50)

- Next Episode Sneak Peek (18:10)