Unlocking the Allure of Tate McRae

Tate McRae is one of the most popular artists in the world — but millions of my peers have only the faintest idea of who she is. Alternately, they’re baffled by her. Is she Britney rebooted? Is she talented? What does she mean? Does it matter? After listening to Reanna Cruz guide listeners through McRae’s sound on Switched on Pop, I knew I wanted them to come on the show and work through more of McRae’s image. We talk about her sound, of course, but also consider her through the lens of her Canadianness, her Gen-Z-ness, her ‘organic’ songwriting success on YouTube, and her popular girl vibes.

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