Microtrend Final Boss

Hi pals, 

A conversation on TikTok is suggesting the microtrend era we’ve come to love to hate, is seemingly over. But that doesn’t mean trends are dead. 

We discuss this shift and reference fashion analyst Mandy Lee's TikTok on the subject. Underconsumption core is also trending at the moment. Will this stick around or is it just 2024's version of deinfluencing? 

Plus, when it comes to fashion influencers, should we be expecting more of them? We reference this TikTok by user Rian Phin and Viv Chen's substack The Molehill. 

Next, "fruity boys" i.e. straight men with traditionally feminine qualities, are the subject of internet discourse thanks to a Dazed article How Fruity Boys Became The New Soft Boys by Halima Jibril. We discuss their appeal, the issues with it, and the subsequent TikTok sound that's popped up in response. 

In recommendations, Maggie loved an episode of This American Life, 24 Hours at the Golden Apple while Jas enjoyed When The Collective Taste Doesn’t Include You by Corinne Fay for her fashion newsletter Big Undies. 

Chat next time! Jas & Mags xoxo

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