When you guys merged with the toast, did you have other talent at Dear Media behind closed doors complaining about that hiring? Media companies that spend their time policing what their creators are saying are just a dying breed of media. I want to be the platform where you come knowing that I'm not policing your content. You guys have interviewed tons of A-Lost Stars on your show from Gwen Stefani to John Stamos. Have any of your guests ever hit on one of you after the show?
Something a little, a little something, something. Is the creator of some of America's best selling luxury face tools and he's CEO of the largest podcasting company marketed towards women. Dear Media. Lauren and Michael Bostic co-host The Skinny Confidential Him in Her Show, a podcast with over 200 million downloads featuring
a list celebrities, world-class leaders, entrepreneurs, doctors, athletes, and more. Lauren is also the author of Get the F out of the Sun and created an award-winning ice roller in her iconic pink and purple colors seen in luxury spas and retailers across the country. They oversee over 80 podcasts on the Dear Media roster, including The Toast, Well with Ariel Laurie, the art
of being well with Dr. Wilkall and absolutely not with Heather McMahon. I've listened to them for years so I was excited to ask them things that I've never heard anyone else ask them, including the behind the scenes of Dear Media, their political views, if any employees complained when they brought the toast on, and even if Lauren would ever consider stepping away completely to focus on motherhood. This is a must-see episode in their studio
at Dear Media on the Real Alex Clark YouTube channel. I also was interviewed by Lauren and Michael for their show so make sure to check that one out. I rarely am the one being interviewed actually so that was really fun and different. This episode is only possible with generous contributions from listeners like you who believe in our mission to holistic culture, physically, mentally and spiritually. To make a tax deductible donation, check the link in the show notes.
Please welcome Lauren and Michael Bostic to Culture of Poth the Carry. Lauren, you were called out by the Wallstream Journal this summer for your raw milk extremism. Will you be atoning for your sins today? No. I will not. And I stand by everything that I have said about raw milk. It's my experience. It's my journey. And I have found the best benefits out of it. But most importantly, I have used it as a pre-workout, which has helped
me lose 60 pounds. So it's been really instrumental in my weight loss, in my energy. I like it. I think it tastes good. I don't want almond milk with what's that thing on it? Glyphosicate? Glyphosate. Yeah. No, thanks. I'm good. And I really think that it's just a great addition to diet. You know, Lauren and I've been doing this a while. And over the years, we've had some, we've been fortunate to have some nice publications.
But it's like, it's hard to impress my father. It's a tall order. But I knew I'm like, if we ever make the Wallstream Journal, he'll be so pumped. And it was for this. And it was for this. I was like, oh, I love it. I'm an afraiment. So you were a blogger. Yes. And then decided to launch a podcast, but then a podcast network. So talk to me about how all this came to be because that's crazy. I launched the blog 13 years ago. I started
as a blogger. I knew I was launching a brand. So I was very thoughtful with how it sort of rolled out. It launched as a skinny confidential. And from there, it turned into a book, a show, a product line. And like you kind of set off air or on air, like a land, a skinny confidential land. His journey is a little different. No, no, I mean, like I've always been an entrepreneur. And I think like to sum it up, I run deer media and I'm the CEO and founder. And it's known.
And I guess the podcast space, but really like we set out to just build a modern media company that would have its hands and product and live events and shows and audio and all that. But it really like started organically, right? We started doing a show together. Lawrence blog and a lot of the ways that she grew early was by kind of like uplifting and featuring other people. And we thought, okay, like we're doing well with our own properties, but
there's stuff to do for others as well. And so it was kind of like a very natural progression. What I tell people when I describe your podcast is I say it's it's half business, half health and wellness. Is that accurate? It's a buffet. Sometimes you want a little pineapple. Sometimes you want a little cottage cheese, a splash of raw milk, some coffee, maybe some meatball,
always different. You never know what you're going to get. Here's what I would say. If you came to deer media of an individual came to deer media, I would not tell you to do what we're doing. But look at it this way. We've done close to 800 shows over almost a decade span. And for us to stay interested in doing the show, it has to be things that
we continue to be interested in. And so I think for any creator that's going to be doing this for a long time as we have, you have to create content or properties that you're able to stick with for a long periods of time. So for us, like whatever topic we're interested in whether it's a wellness thing or if it's something in business or you know, we interviewed a woman that was kidnapped by Somali pirates. We kind of go into these
different lanes. I guess the advice though is if you were going to start out like maybe pick a niche and then expand outward. But for us, it's just been a long time. So while dinner party, I just rebranded, do you guys ever want to rebrand or do you like all your branding, your name, your show, everything? I think that I am a very uncertain person and fluid, meaning that I like uncertainty. I don't want to be one of those people that buys a house and lives in it until I'm rig
a mortis. Like I like the optionality to move how I want to move when I want to move, how I want to move. And so to sit here and say, I, I'll never rebrand. I don't know. I mean, it would have to make sense. Yeah. Yeah. So you guys have been together since you were kids, right? You fell in love when you were really, really young. We fell in love at 12, but the misconception is, is we have not been together since we are 12. Okay. We know each other. We've known each other since we were 12.
And something that I think young people go through, it's very normal is to go through different phases. Totally. And so when Lauren started becoming obsessed with all this healthy, well, stuff, did you think that that was just a phase? We're not 800 hours of therapy. Yeah. I mean, like on the podcast, I think the benefit, what would we tell people all the time is that we have the benefit of learning at the same time as the audience, caveat that maybe we get it a few days before when we do the
recording, but like we are bringing on people like yourself. You just came on our show to learn about these things. So I think it's been eight years of us saying, like, oh, like that's a better way to do things or, you know, I would caveat that with there are points before we started the show that you probably thought I was Kuku. No, for sure. Like where, like when I was telling you to like do things, you probably were like, Lauren's jumped the
shark. If this is relatable to maybe your audience, I was one of those people. It's like, what do you mean the water's bad? What do you mean there's cleaning supplies? What do you mean I got to wear this? I feel like it's the husband is always the last one to jump on board. It usually is the wife leading. Like we're going to go on this health and wellness journey. So how were you able to be convinced so that other wives listening can maybe convince
their husband? It's a subtle manipulation. No, no, this is what it really is. I'm going to write a book on this eventually. It's a subtle manipulation. So it's like, oh my God, that dry cleaning smells so rancid I cannot even breathe it in. I don't want to get near you past the ketchup. Like it's like you have to like pass the ketchup constantly. Like it's a subtle change of subject. And then it's repeatedly pointing things out. I'll
give you another one. I walk into a hotel and like, what is that smell? Or let Sam and Uber if there's like a Christmas tree or freshener. I can't. And I'll say like so with a subtle subtle manipulations all day long. Or like the fecal matter shoe in my house. Oh, you want to track fecal matter into my house? And my baby's crawling on the floor. Do you really want to do that? The heroin needle that you just stepped on outside? Yeah, I'm
mostly the semen on the ground. I mostly walk and semen filled heroin filled. I then want to come on my rug. I don't think so. Not literally come but come walk on my look. But it's been like, okay, so I was saying this on the show the other day. I think a lot of people go through life and they go, everything's fine. And the analogy that they use is like,
it's the fish swimming in dirty water. It's like they just think everything is good. It's like what I've realized during the show is like you can always be better and there's always a healthier way to do things. But was it your wife ultimately convincing you? Or was it hearing guests really? She's definitely been a huge part of that. I've always taken care of myself or what I thought was taking care of like I've always, you know, been in
the gym and tried it. You said a phone you first met you know for your skincare. Yeah, I don't like I'm not a glutton when it comes to food. I've known how to regulate alcohol. I don't like I'm not, you know, somebody that's off the rails. So I don't want to come in and be like, she you should have seen me before. Like I was okay. I'm just better now
by incorporating the things that we've learned about on the show. But I would say on the reverse of that for her like since being with me, now you're eating meat and you're getting into weightlifting. Like we both of us are when we get presented a better idea and a better option in somebody is able to articulate why that makes sense from a logical perspective.
Then we will at least try it and then see like, are we better today than we were yesterday from trying to find better from drinking raw milk every single day in my iced coffee that will be iced tomorrow when you present it to me. Yeah. So it doesn't pass. Maybe the whole truth journal could reconsider writing a different kind of piece about it. Maybe
like some of them. Well, here's the piece I would like is that this is my burning question with you guys is I don't understand how you're running like a multi million dollar product line multi million dollar podcast company and that you're on vacation every day. Every time I check Instagram, you guys are in some other country. So how are you doing it? Are you truly are you mixing business and pleasure? Are you working while you're gone or do you
guys like shut it off and then you just work a few days a week or what? I think in my opinion, this is my opinion, know how to live. Meaning like, yes, we work our face as off. And Michaela Peterson just asked me on her podcast like how I think about working. I am like an athlete with the way I work. So I will go to LA. I will record 40 shows. I will be working until midnight seven in the morning to midnight all day long, the hardest like
four days and one day, essentially. And then I'll come here to Austin. I'll do a couple podcasts. I'll take conference calls. I'll lay off the brakes. I'll hold punch on. I'll work out. I'll focus on my wellness and I'll think about how to get better, stronger, more efficient. So what I do is I push the gas. Then I stop and then I push the gas. And then I stop. And so I look at a vacation in maybe a different way than people just
would look at a vacation. I look at it as a way to recharge. I look at it as a way to be introspective to think, to read, to disrupt what I'm doing to pull it apart. I also shoot tons of content on vacation. So am I working on vacation? I'm working the entire life, a lot of the vacation. Well, let's say let's say a few things here. One, by intention, we've designed our life and our professions to basically cater to the life we want to
live where a lot of people work so that they can live, right? Like we live to work. Like they're the way around, right? Like we've basically built a profession around the way that we want to live. So that enables us to do these kind of things. That being said, I tell people all the time, hard work is not impressive. When people tell me they work hard, I don't care. I don't say, wow, that's so admirable. Ants work hard, bees work
hard, right? Like worms work hard. Working hard is the bar just to get anything done. The question is, what kind of impact are you having? Right? So for me, like if you look at a guy like Elon Musk, how is a guy that able to run five multi-billion dollar companies with the same time as everybody else? Regardless of how you think about him politically or whatever,
it's the impact he's having. And so when we do things, it's like, there's never been a moment where in our lives now where we go on vacation, it's like, ah, so greatly, we don't have to think about anything. We've got multiple entities of multiple people relying on us. And that work is never going to stop when we have to be paying attention all the time. That being said, we've created structures and we've built our environment
around structures that have a lot of impact, right? You can do a show. It reaches a lot of people. You build a product line, it reaches a lot of people. You create an organization that's structured in the right way so that we are not the bottlenecks getting in people's way. But where there's also direction and a culture and all of that. And so I say all this not to overwhelm people, but there's no, it's not about the hours you put in. It's
about the impact you have when you're working in those hours. I also think you can squeeze four days into one. I really do believe that. And the way when I'm on and I'm performing like an athlete or a performer, it is like it, I'm shoving it in. Right? By the way, in terms of like the other thing, like you can, fortunately because of technology, you can, like, and this is where people are, you can be in a lot of different places and still drive and impact
and get things done. I think like the idea that you got to be stuck in one location, day and day. How much time per week on average do you guys spend filming episodes? Well, we batch a lot. So we were in LA last week for two weeks and we did 18 shows. Oh my God. The past two days we've done seven shows with swaps. So yesterday we did three and today we did four. So, so that's right there episodes. But the thing that people misconceive about
us is the podcast is almost like a side hustle. Not all coffee or protein powder is created equal. If you follow me on Instagram, you probably see me tagging my friend and functional medicine nurse practitioner. Taylor dukes a lot on my stories. After surviving a brain tumor with surgery in an integrative approach, Taylor understands the importance of sourcing the absolute cleanest ingredients in order to avoid unnecessary toxins that build up in
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hair, nails all from this bone broth in the protein since I started using it. I also feel full. I want less sugar, snacks, carbs throughout the day. I have good clean energy. You got to try this for you, but also your kids. One small and easy baby step that you can make if you're wanting to transition to non-toxic living is swapping your coffee. Organic coffee is important, but beyond just that organic coffee tested for mold. Taylor dukes wellness
has sourced pure coffee, which is organic, mold-free, and micotoxin-free. She also has a great salt that I love and trust. Go to shop.taylordukeswellness.com, use code Alex Clarke for 10% off your link in the show notes. Between your products and then the company, what's making you guys the most money now? Well, I would say from an enterprise value, it's definitely the companies, right? There's like, dear media, I mean, we're one show of 80 or 90 shows on
the platform. But your products now are in every store I go into. The product is what my focus is on day to day. So the conference, like today I had 10 conference calls before I came into the studio, but I get to be at home, right? My son's on my lap for some of them. So I think like the stay at home mom thing to me is so interesting because I would say half the time I'm a stay at home mom. I also want to say one other thing because
I don't want people to be like, wow, this is so great. One thing I wish that Lord and I filmed a lot earlier, when, for example, when we started the podcast, I was running two other businesses. She was, you know, teaching Pierre Barra Palade is doing her blog. We didn't have a product line. We were driving back and forth two to three nights a week from San Diego to LA to record a podcast that we made zero dollars on for three years. We didn't
make one dollar for three years. So whose idea was it to start a podcast? You were you? She built this fabulous community, which is the skinny confidential. And then we were looking for something to do together. And I said, like, let's do a podcast because I was not going to be one of those Instagram guys, like skipping down the beach. How do you go from that to like, let's own a podcast company? Because the network that we were on was
not doing it right. Okay. They were not selling how they should be selling. And they weren't thinking of the talent as a whole 360. Yes. Yes. With the building a brand and creating a community and what kind of product could they create? I would show. Yes. Whatever. You know, they weren't thinking of the talent as an entity. The thing that is, okay, so we talk about, in investing, they talk about compounding. Everyone knows about compound interest.
The same thing works in building a business and a brand and a relationship and not to age us. But this is, we've been at this since 2009. It's like 15 years of doing this. And so what people are seeing, I was like, oh, wow, these people have maybe some nice vacations or their lifestyles been upgraded. But there was years and years and years where there was no work life balance. And we were doing this with no income. And people said, what the
**** is a blog? And we used to have to create assets on our phone to show people where to find the podcast app. And I mentioned this not to say like, what was me? But I mentioned to I don't want anyone to think that it's like an overnight or an easy thing. It took a really long time, even like dear media now. It's been six years of running to your media. But it was two years prior to doing the podcasts and six years, our seven years prior to
starting the skinny confidential. So it's been a long time. This is a fun fact that I've never said to when we travel most of the time, four of our team members are with us. Really? How do I get that job? Because because one is one is my sister that works on skinny confidential. The other is the creative man. And I also sucky would have be the other employees. These four always get to get on the free vacations. But it's it's people who
have had like a history with us. It's you know, like my sister's one of them. So I think that there's a lot of creativity that goes on on these vacations of products that get innovated that would never have happened. So then you get to write off the trip because you're creating content. No, we don't get to write off the truth.
Oh, that's some maybe if we got a New York. Here's the way we look at it. There was one time this year that we said that I actually I left a laptop at home and I didn't work. And we went on a boat with some friends. And that was the I was like, I'm actually not checking out. I'm not going to work. But other than that, it's like we may say, okay, we're going to go to California for two weeks. We have an office over there. So when we're
in California, we're not on vacation in the office over there. Or like we went to Nantucket this summer and like, I'm working, you know, like I just basically say, okay, I'm living here for a week or two. But I still have to do Zoom calls and I still have to get on with bankers and investors. And I still have to get on with clon, like there's, you know,
it's not like I'm just like, ah, kicking my feet up and do nothing. Yeah. No, that being said, also as an entrepreneur, at some point, you have to get out of your own way and you have to enable other people and empower other people to do things that you're not best suited for anymore. So the early days of dear media when I was doing every kind of component, like I'm not sitting, producing every show anymore or selling everything, you know, I mean,
I'm not signing every talent. Like I'm running a company and setting a direction in a culture. And I think that's the natural progression of, you know, building a team in a company. Alex, this is a punchy question though that you just asked us because we don't get asked that a lot. People think that we just do the podcast and then like, oh, we mosey on home. There's, there's so much that goes into building a business and product line and media company
and infrastructure. And I think that that doesn't get showcased enough on our show. I'll only say this here. I didn't say I've never said this on our show. Lauren and I love the idea of making things look effortless. We love to do a good job. We like to make things. You know why? I think people in this business understand that that's not how it is. But yeah, to outsiders, because they think that too, they don't understand
also the flexibility, I think, with motherhood in this line of work. That's probably the top question I get asked and they wield it over me like, you know, like a, like a weapon of like, so when you talk so much about the values of being home with your kids, or you're going to be a state home mom and quit your podcast. And I'm like, bro, I like you don't understand how podcasting works. Like what you just said, I could batch my entire
months worth of episodes in two days and be home the rest of the time. So when that time comes in my life, yeah, my schedule is going to look a lot different now. I am in the office every day. You know, this is my problem. The why does it have to be so black and white? I am a state home mom in a lot of ways and in other ways, I'm not. And I can create flexibility and creativity and fluidity around my schedule, where my kids are in it. Like
sometimes he's sitting on a lap, my lap in the zoom call. Sometimes I take a call when my daughter's in the stroller. Like this idea that like you have to be one or the other is so, it's so weird to me. Like I can do it all. Do you know what I mean? But do you feel like you can do both all the way well? Can you be 100% on all the time? No, there's times when I'm guilty and I feel bad. But I mean, what is worth having that you don't
feel uncomfortable sometimes? There's this idea of work life balance is a fallacy. It's not it doesn't exist. When we're crushing it in work, we're not crushing it as parents. When we're crushing it as parents, we're not crushing it at work. So would you ever? Do you think that could ever happen where you say, I want to walk away from this. I just don't want to do this anymore. I just want to be home. Sure. If we ever were unhappy or
bored or weren't fulfilled, it'd be very easy. Lauren and I are both really good at knowing enough of what's enough. Yeah. I think a lot of times you start to have success or people and they start to kind of like breathe that air and they're like, they don't know when to get off the hamster wheel. For us, we talk about this all the time. Like if we
start, we've passed on like a lot of great opportunities. If it means certain time away from our kids or sometimes like, listen, we've been doing a lot of family time and a lot of that. I want to get back to work to be a show. Sometimes we'll be like, I want to go back to work. I sometimes take Friday, Saturday, Sunday off. I don't do one drop of work. I won't post an Instagram story and I'll just be with my kids. I just think this idea
that it has to be one or the other. When I hear people saying to you, what are you going to do when you have kids? What you're going to do is you're going to figure it out and you're going to figure out how it works in your life. That's what you're going to do. The thing that like, let's the people, we are very lucky and fortunate to be able to set our schedules this way. And like, I can get up and drive my kids. Just going if
I wanted to leave in the middle of the day and go pick, I can. Some people say that privilege. I say it's been decades of hard work to enable that kind of lifestyle. And I hope everybody,
like that's when people see our life, I want them to get that message. And I'm like, oh, it's been, it was a lot of really hard work for a very long time and it still is to later create optionality for our life where, you know, if we want to work, we can and if we don't, we don't need to, but we do it because we're fulfilled and it's still exciting. What was the first smash hit interview that you guys had that just went viral?
You know, why is there no Eureka really? It's just slow going over time. There's no Eureka. Wow. And there's no moment at Mark Zuckerberg. It's a Zuckerberg. I always pronounce it. Zuckerberg said this too. There's not like this moment that I look at and I was like, oh, yeah, I made it. It has been a slow. If you know what it's like, the three little picks. It's like building the house of brick. It's been brick by brick by brick. Sure, there's
been interviews that have been great, but we haven't had this like crazy moment. So it's more, you think the method, the magic method for you guys has been consistency. You always put it out in episode on this day and this day and and it's creating that appointment with your audience. Yeah, refining the craft. We just we interview that appointment with the audience. That's so cute. I think you probably have some creators in your audience and, you know, Lauren and I were
talking their day. We got to interview a very well known person and I what I said after the interview, I said, you know, I'm really glad we did that now this far into the journey because if we would have done it early, which we would have been so excited to have done it early, but we would have been prepared. We wouldn't have been ready. We weren't we didn't have the chops at the time. And I think now we we've done it for so long that it was such a calm natural conversation that
I'm grateful that it's taking that time. Yeah, there's been no viral moment. Does it bother you that one of the main criticisms of you guys is that you're not relatable? No. No. Do you want to be relatable or do you want to be seen as aspirational? I actually to be really honest with you don't think about that. I think I'm going to live my life and I'm going to show up the way I am and what you take of that is not my business. The problem is, you know, the idea that
anyone would be a sort of spire to be relatable is strange to me, right? My hot take is I hate relatable influencers hate. I love people. I love REL, uh, sharnes or whatever. Like like have her house on the hamptons and doing all this and like, um, I love people that have things I don't have because it makes me work hard and I like escaping into this other life that I don't have. I think it's more fun. I don't want a relatable influencer. I don't really want a relatable friend
either. I want a friend that's constantly leveling up. Yes. Listen, but listen, the theme is like, what's unrelatable? Like we've, you know, we've been in a relationship for a very long time with the same same people. We have two kids and many people have two kids. We spent, we try to be great parents. We run businesses that we want to be successful. We try to build a platform that helps people. Like because of that, if they're success that stem from those things, that becomes
unrelatable. Let me tell you what the other end of this stick is. I could pretend to be relatable. I could come and show up on social media and make you feel relatable. There are a lot of influencers that are making millions of dollars a year. I can think of them that are pretending online to be in bad being relatable every single day. They're pretending so I see, I can see it. I know how much money they're making. These influencers are getting $15 million deals and they're showing up on
TikTok pretending to be relatable and being like, look at my Walmart haul or whatever. I'm not going to pretend. Like this, this is my life. Take it or leave it if you don't like me unfollow. I love the idea that out of every thousand people that follow or listen to us that there's maybe four or five that are going to be able to take some of the lessons that we've learned along the way and do the same thing for themselves. I think I don't spend a lot of time trying to appease everyone that's
never been our platform. It's like we have big aspirations and big ambitions and I think if you followed us for a long time, it's been a slow, you know, we didn't go viral. We didn't have this moment. There's a lot of people that see us now that just didn't see the first 15 or 20 years. And so it's hard to tell. It's hard to be relatable maybe to those people that are just jumping in now. But I think for the people that have been here for a while and they've seen the journey,
I hope they take some kind of inspiration from it. Okay, like you can start with something very small and grow. That was a good question though. I like that question. So as health and wellness, I don't know what you want to call yourself podcasters, gurus influencers. What is one thing as a health and wellness podcaster that you would shock people that you do allow your kids to do? And what is one thing as a health and wellness podcaster that you don't allow your kids to do that
would shock people? I think we're not so like the other day we were Lauren and I were hung over and we went and got some McDonald's. And this is very rare for us. And we're like, well, like we give the kids a little shock people for health and wellness. I love McDonald's. I love a happy meal. Just cheese and meat. I like some sweet and sour sauce with the diet coke. There you go. That's relatable. Right? I mean, maybe this is relatable people. I don't know. Is this
relatable? I used to work at McDonald's back in the day. There you go. And so did Kamala Harris allegedly. I like, um, no, but we do that. I mean, I think, yeah, I mean, so we're not like so rigid rigid with that stuff. What wellness thing in your opinion does Lauren waste the most money on? I don't say skincare because like it doesn't been a way. You spend a lot of money on skincare. What do you waste money on? You know what I will say? There's a lot of Amazon boxes that show
up all the time. There's something with, I don't know if this is wellness, but there's a lot of organizational. That the house and I'm like, what is all this? It's organization. It's under the. Like the bins to put things in. But here's my theory. Kobe Bryant had an organizer that was my organizer reorganized on Instagram. And she told me that he said to her like with tears in his eyes after she was done organizing the house that you saved me so much time in my life.
And I apply that to my life. If my life is all organized around me and there's not chaos, I can be more efficient as a mother, as a business owner. I don't want decision fatigue. I want to know exactly where the supplements are, exactly where the smoothie is. I like to be very, very organized so it streamlines my life. So yeah, that is something. We have to get an inventory. Let's just to find out where all the inventory is. I am not though like a crazy spender. Would you
describe me as that? No, she's not a crazy. She's not a crazy spender. Again, because I think people forget about Lauren that she was a broke bartender that started her blog because she couldn't afford to go into sororities and she was teaching. So she had a pinch. How's that for relatable and so and so even to this day like I will do something sometimes and she'll say like, oh my god, like can we afford this? Can we do like she still has like I think if you grow up that
way in your mind, full of your dollars. I mean, I like spending money. Don't get me wrong. I'm not going to say that. I'm just not someone who's constantly shopping. I actually to be honest find it a bit boring. Honesty hour. How bad is your student loan debt situation right now? Do you feel like there's no way out? Are you discovering that your whole family is affected by this? If you have private student loan debt and are behind or even in default, you got to call my friends
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Who gave the best interview? John Stamos was pretty good. You know what? The best interview. I think you'll agree with me as someone who has range. Yes. So someone who can go from high to low to funny to serious is my favorite. Are you talking about like which Aelist celebrity gave the best interview? Yes, which celebrity gave the best. Gwen Stefano's was pretty good.
What it is. Gwen Stef was good. John was good. Heidi Klum was just good. I mean, I think it's the people that come in and they're not so guarded and they're open to just having a conversation and their team is not providing 18 edits or sitting with people with daggers in their eyes in the corner of the room. Oh my god. The edits. I can't. The edits from the guests make me. I can't. I can't. But that being said, like we're also not the most salacious pop code.
Like we want to know like what's their well? And you know what I mean? Yeah, we're not trying to get the headline. Yeah, yeah. What episode has been your biggest regret? I don't have a regret of an episode. I have not one regret. It's good. I mean, unless it's like a flat like, let me. It's probably things that we... There's been a few that we didn't air. And I don't want to say where you regret them. So how do you tell the guests that? You don't. You know, you do. One was like one was strong.
They asked where's my episode. No, one was drunk. That's a point where like you couldn't. You couldn't. We didn't go here. One was just really like I... Flat. We told them like it's not going to land well for you. I mean, we look at we've done close to 800 of these and I maybe say five have an air. So it's very rare. Yeah. So, have any of your guests ever hit on one of you after the show? I've gotten a little a little something from one of the guests that I'll tell you off air.
There's a little there's a there's not a hit on that's the wrong word. Flirty. Oh, flirt. Are you telling me the women? You know who it is. I thought every woman was hitting on me the whole time. No. I don't think anyone's ever hit on you. But I do. No. No. No. No care. No care is about you. There's what there's a guest that was a little like if I slipped in my number, I think you would attack no way. I'm sure. I'm sure. You see.
I mean, listen, we had a guy that runs a literal sex cult on the show. Oh, that's a whole I forgot about that one too. It's hard. I think he hit on both of us. Yeah, I might not have only did. Recruited. Hi, Damon. Was anyone an absolute monster behind the scenes? Yeah, there's been monsters. But I'm not going to say who because I'm a professional. But yeah, describe what happened. I'll tell you exactly what it is.
It's people who are so insecure with anything they say or the way they look that are the monsters because they they feel insecure on the show. I'll give people a hint if you want. No, no, no, no, here's the hint. There are certain people that we've interviewed. That later people will say, why didn't they ask these questions? Why was this not? Because they told you to take it out? No, because and I get so pissed off because we did and we do. And it doesn't make it and they're people freak out.
Does that's what I'm saying? They make you take it out. But I don't want to say twice. Yeah, but we don't that's not we that's maybe one or two episodes. So this is not a lot of episodes. We've got a new thing now where we just tell people up front like we get to decide. Or just don't come on like and we've passed. You did give a good hint with that. There's there's people that we have with someone that we had a bomb ass interview. It was so good. Like it was like every facet of the story.
And then there were so many edits that it made us look like bad interviewers. But you know, like I think we now after doing this for a while. We've got to the point where we lose sometimes some really great guess. Like we would lose some people will only come on if we do Zoom. So that's an immediate no. Some people will only come on if we ask specific questions. So that's a no and we've gotten good now. Like if you want if we could get better people if we were willing to kind of tow the line.
And I just think that's not our show. The celebrities too are not always the most interesting to interview as you know. Like I would like to be honest like sitting with you on the mic today. Like that's more I'm someone who likes intense. I need intense and if a celebrity is not telling me anything or they're they're trying to guard themselves. I'm bored as fuck. I don't care how famous you are. Or if they want to come on like I've got a new movie coming out. I'm not a book tour.
It's like you're going to say anything real or it's just that because we're not the today show. Yes. Yes. That's so true. Speaking of books, your book Get the F out of the Sun is interesting to me because I feel like trends are changing in the wellness space. Now everybody is obsessed with the sun. We need more sun. So have your views on sun time change. Are you still like scared of sun? I think there's a misconception. I maybe should have titled it differently. I never was scared of sun.
This is a this is a weird thing that I do. I actually the first thing I do when I wake up is go outside and sit in the sun for 45 minutes. I also wind down at night by going outside and the circadian rhythm. It's called a light diet and you have a good one. And I've always done that. I check. I have the UV. I'll show you on my phone that shows me I have I did this in my settings that shows me where the UV is at. So I go outside all the time when the UV is low. I still get sun exposure.
What I'm saying in this book is don't bake in the sun without any protection and don't bake in tanning beds all day without any protection. Because it is aging if you do that. So that's kind of what I'm saying in that book. I like sun. I don't not like sun. Why are we ice rolling? What does it do? I'm obsessed with cold therapy. It's absolutely changed my life. I spent four and a half minutes in the cold plunge today. I actually like got into this because I became a practitioner of swelling.
I had horrible jaw surgery and I could not find anything that worked to fix the swelling and I was swollen for a year and a half. And I couldn't believe that there's all these potions and lotions and creams to put on your face. But there was nothing that was fighting the actual problem to begin with, which was the puffiness. So I started experimenting with ice rollers fell in love with them, but there were so many things wrong with them.
That I just felt like I needed to change it and make it better and prettier, which is what we did. And cold therapy is something I do every day. Cold plunging, cold showers, cryotherapy, ice rolling, it's changed my inflammation. You guys also have a mouth tape, which I love, which I talked about on my episode with you. But I have a question about the mouth tape. Have you ever had sex with the mouth tape on? Probably. Probably. Maybe once. Well, it does limit some of my options.
But you, maybe once actually in LA last time because I was so tired. I think it might have been on silent. Sure. You know what? I'll have it with it on. Sometimes you got to get the job done. I rally with sex. Tell us about your decision to remove your breast implants. I have had a journey with implants. It's been a huge long journey. Is it shocking to you that you got them removed? No. Because I think it goes back to what I said in the beginning.
I am not someone who has to be certain about something and has to be black, white, left. I'm very much go with the flow. I've been like that since I was young. So my breast implants were so fun when I was 18. And they were starting to make you sick. No, that's not even... I liked them. They were great. I got them redone when I was like 28 years old. And the ones that I got put in were textured gummy bear implants. And the textured implants were recalled. Which have since been recalled.
Okay. The prior weren't. And I wanted them out. And so I got the best of the best doctor Whitfield. I had him come on the show. He got to interview him and he just told us that there's all of these things that can happen with these specific animals. And did you lose all this mystery weight? You could lose all of the sudden. You got them taken out and you lost weight. I think I lost inflammation.
Okay. The weight that I've lost because I lost 60 pounds after having a baby was definitely attributed to heavy weight lifting and eating so much protein. Okay. And red meat has changed your life. Red meat has changed my life. But with the combination. And this is really important with heavy weight lifting. Not like little barbells, like a bar class, like heavy weight. We just did a show yesterday and we were talking about like when we were in LA, she was very little meat in her diet.
And mostly like pure bar, no body yoga, like no lifting. And then here it's like a lot of red meat and a lot of heavy weight. I lift five days a week. It's changed my life. I've been doing it for three years. This is another thing. People are like, oh my god, you lost weight. It's been three years. It's like business. All of a sudden notice. Right. What are your thoughts now on filler? I like filler if it's done right. I think filler is an art.
I think if you go to someone who doesn't know what they're doing, you're f***ing. I think it's like the trends have changed and it's totally out of style. It's very, very aging if you can tell it's done. Here, how I feel about filler is you shouldn't know someone has filler. If you subconsciously, and I talk to all my guy friends about this, are looking at a girl across the table and you're on a date. You subconsciously are thinking, maybe you're wondering how old she is.
The filler in my head, if you can see it, makes someone look older. We have the benefit of coming from a place like LA, right? That's filler, capital, or the world, or maybe New York. The ones that are doing it right, you can't really tell. You're like, question like is it already done? Dr. Jason Diamond is very talented. I think maybe as a man, if the immediate reaction is like, oh, they have filler. It's probably too much. It's not a good job.
Also, I'm not a fan of filling, I like filling the lips, but I think anywhere else on the face, box the lymphatic. I'm someone that massages the **** out of my face. I'm fascia stretching, I'm massaging. If you have a lot of filler, it's blocking those pathways. I like to work my face out. To have so much filler in the face to me, I just think it makes you look older. If you do it under your eyes, you look like you're sung by a bee. I think it's an art, right? It's a very specific art.
What has been your all's biggest fight that has to do with the inner workings of Dure Media? Wow. That's a good question. Well, we're forging, like I think so luckily. This morning. Really? What was it? Huge fight. I actually don't even remember what it was. What was our fight this morning? Our fight this morning was he, this was about Dure Media. He wanted me to do a speaking engagement. And I said no. Wrong. Okay. We committed to doing a speaking engagement. She wants to pull out.
I don't like pulling out of commitments like that. Yeah. But in my defense, it's two months before. And I am of thought in this moment that I do not want to spend my time on anything that is not worth being away from my children. I would agree with that. Children are coming with us. Anyway.
But the wait to his point this morning, the girl that was doing my hair to come on said the first time I ever came across Lauren Bostic, ever heard of her, never knew anything until I went to a live speaking event and she was on a panel and it changed my life and I fell in love with getting confidential. I know. I'm sorry. I'm sorry. But yeah, she's a phenomenal speaker. I know. That's what she was telling me. Here's what I'll say as it relates to doing. I'll send her a comment.
One thing that I think maybe some of your viewers listeners don't know if they follow us is we actually don't work together on her product line or Dure Media. You have different schedules. You don't ride to work together and leave together. No. She's like, Dure Media is a completely separate company. She's getting confidential. The thing that we do together is the podcast. Obviously, I'm getting her advice about Dure Media and she's taking my advice on hers.
But we have separate payroll, separate teams, separate everything. And I think if we didn't, we would be fighting all the time because I'm the CEO of my company and she's the CEO of hers. You're going to do so much stuff that we never talk about, which is so fun. We never talk about the inner workings of the company like this. How often do you look at what your haters on Reddit are saying? Never. I'll tell you a story. Ever. I don't look. I even click a button. I don't even like Google.
I about 10 years ago was in London. I'll never forget this. And I had Googled my name or something about Michael or I don't know. And up popped. It wasn't even Reddit at this time. It was like, get off my internet. Do you remember that? No, I've never heard of it. Okay. To eat yourself some more. It wasn't even Reddit. So I went on and I was reading all this horrible stuff that people, I mean, maybe some, I don't know if it's true or made up. I don't even remember what it was.
And I thought to myself, this is a fork in the road. I can spend my energy capacity reading what all these people are thinking and editing my behavior based upon what they're saying. Or I can never look at this again. And I'm going to make a decision. And I literally remember being on the bed, I can remember it like the smell of the hotel and I was like, I am never looking at this again. It's not even because I don't want to read bad press clippings.
I actually don't really want to read any press clippings, even good ones because it gets in your in the way to show up as yourself. It gets in the way of execution and it drains the battery. And I have only a certain amount of time to get done when I need to get done. And that is a waste of it. But by the Reddit threads, apparently my producer told me get tons of clicks to the podcast. So in a way, I'm kind of like, Reddit it up. Think about it this way.
I think about everything from like, again, an impact and productivity perspective. How has our lives changed over the course of however many years those Reddit threads have been going on? And how has the individuals that are writings live changed since they've been writing on Reddit? And I think like, you have to be in a sad state of affairs to go somewhere anonymously and spend time writing about people that are never going to think about you.
Right. Yeah. I don't have any Reddit as far as I know it. There's nothing like it. It's going to read it on it. It's going to happen. You know, it's going to happen. And whose life like again, like I say, if like our lives are not impacted by it, right? Like it's just, it's just, it's just, you know, but also the whole thing. It is what it is. This is, this is what I signed up for. But I signed up for people to have an opinion about. Here's my, here's my message to people though.
I, I think you have to be in a, in a bad state in your own personal life to spend that kind of time talking negatively about anyone, not just us on the internet, like it's, it's a better use of time to look in where to say, okay, what do I need to do to find happiness and fulfillment? And so that, so that I'm not someone that's commenting anonymously on troll accounts on the internet. Like I feel empathy for those people because they're obviously not in a great place.
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That's yeezebra.com with code Alex for 10% off the best non toxic deodorant, toothpaste and more. You guys have tons of podcasts on your network. You're dealing with tons of different personalities, tons of different talent. And one podcast that you guys have on, which has garnered tons of controversy, which I think is completely baseless. But nonetheless, is controversial is the toast.
When you guys merged with the toast, did you have other talent at deer media behind closed doors complaining about that hiring? No, because listen, the toast is a phenomenal talent and they've got a huge audience and they built a great show. We are not in the business of censoring people. Lauren and I, we talked about this earlier on in the episode we did with you. I think that media companies that spend their time policing what their creators are saying are just a dying breed of media.
For us, like, I'm sure there's a segment of deer media that does not like even Lauren and I like, I remember early days of deer media people would write and be like, you got to get this show off the company. It's a big problem. And I'm like, you're writing to me. I'm the company, you know what I mean? And same with them, like there's probably people that don't like them and there's probably people that don't like other shows. But that's the beautiful thing about the internet.
So what happens if one of your talent says something on their show that upsets advertisers and other talent, what do you say? Do you know how many times that's happened? Oh, that's what I'm wondering. How do you guys deal with it? The message to advertisers is if you don't want to advertise on that show or with deer media, like there's plenty of other places and there's plenty of other brands. We don't police anything. Anyone says about anything. And let me tell you during COVID, right?
Listen, Candace Owens came on one of our shows one time. Carson was in the meeting and some people got upset that she was on one of the shows. And I said, I set the whole company down. I said, listen, whether you agree with this person or not, actually, what you said, I thought was pretty tame on that show. But you're going to see things in media that you dislike and you're going to see things online that you don't always agree with. That's okay.
You have to decide what you're going to do about it. You can't live this life thinking that everything you see on the internet is going to make you happy or comfortable. And so my perspective as an executive that's running this is unless you're actually trying to incite real harm, if you're just sharing your perspective and catering to your audience, like, I want to be the platform where you come knowing that I'm not policing your content.
I don't know half the time what any of the shows are saying. I just, I watch the numbers. Are people paying attention? Do they like it? Are advertisers happy? No. Then there's a place for them here, you know? You have a don't tread on me tattoo, which is really upsets the internet. So really how I don't know that? That's the internet. Very of it. So it is widely speculated where you guys lean politically. So my question is, how would you describe your political views?
I got my tattoo and that tattoo in 2013. So just to give people a time, this is before everybody was going crazy. My entire life has been a don't tread on me. We talked on my, like, I'm somebody I don't want to f*** with other people. I don't want them to f*** with me. If you actually look into the history of the Gatson flag, it was very much, it's an American symbol, it's a patriotic symbol.
The rattlesnake is symbol, it's a rattlesnake is not something that goes out of its way to bother other people, but it's ready and coil to strike. Right? It's also very pro-military, which I am politically, I would say that we are probably mostly fiscally conservative, socially liberal. I were both registered independence at this point because I don't like the idea of aligning with one side or the other and being put into box.
There's certain issues that I lean more right on, and certainly I lean more left on. But I think the biggest thing for Lauren and I is that we are open to hearing perspectives from all walks of life. And that's why we've had Tommy Loran and Chelsea Clinton and you and Kathy Griffill. We have these conversations. I really hate the idea. And I said this to you when we just did our show of having to decide and pick a side based on identity politics. I want to hear the best ideas.
Internet's not at your tattoo. Oh yeah. This is like a big like I like searching for you guys. It's everywhere. Oh yeah. Well you know like this is their getcha. The people that try to convince people to not listen to you. Well you know he is don't try to me touch. I have a fucking of my knees once as seeking destroy and the other says no remorse because I'm a metallic. And all the women in my audience, there's an eagle screech and they went hell yeah.
We also have a huge don't try to on me poster in our house. Yeah they don't like it. It's an old fly. But well they don't have to. It's not there. But here's the thing they don't like it because they assume that it's attributed to some political party that it leans a certain way. They probably have very little understanding or or lack of information around the history of that symbol. And again I got the thing in 2013. I also have a misfits being on my leg. You're a jack of all traits.
People need to calm down on my tattoo choices. Have any of the big talent that have left dear media over the years ever left on bad terms? No I don't think that there's people. I'd be interesting to find out actually. I don't recall or know of anybody that has been like that's been some controversial. Typically it's like the relationship didn't work out or maybe the show didn't grow the way we wanted or maybe we parted ways because we weren't like it wasn't working for the business.
What are the metrics to you that show a podcast is successful? It doesn't have to be some massive amount of listeners. It could be small. I look at like are people paying attention? Is there engagement? Are there is the show monetized? I think that one point of view. I hate when someone says I'm going to be the next. I'm like oh well I think it's interesting that you guys have so many talent that are like health and wellness podcasters.
But obviously you see value so it's like this person does health and wellness this way. This person does it this way so you must kind of differentiate.
I personally am looking for creators that want to build more than just an audio ad platform and that are looking to build greater brands that have a unique perspective that are showing that their show can grow and that there's an audience that cares and advertisers that want to support them or that they can go build something like skinny confidence really. Also the worst question someone can ask is how do I make money in the first meeting? Like what?
I'm just like that is not the question that I believe that you should be asking if you're starting any kind of endeavor when it comes to a platform on the internet. But again if you look at Deer Media as a company that just wants to support creators in whatever endeavor makes sense for their brand. We happen to lean into shows for our audio video they started podcast now it's kind of everything. My thing is like what then can stem from it right?
And I think like we as a company are willing to invest and maybe a show that's a smaller show that can go and build a phenomenal platform or brand or product like you know I mean like that's how the lens we look at it. Do you guys expect new talent to have their whole package of like this is my show this is what I want to do with stuff or do you find the talent and then your company creates the entire brand? Either or. Well, it's happened in different things have happened to different creators.
Sometimes they come in and they've got like an already established platform and they want us to be able to come amplify a little more and invest in some other things and sometimes they're coming to us with none of that set up and they want us to kind of help them do it. What do you think we're going to see more of in the future with podcasting?
I think people are going to stop talking about podcasts as podcasts and just going to start calling them shows and I think they're going to be replacers of a lot of legacy media platforms that people are losing faith in and they're going to start going to more individuals and there'll be more pockets of communities and different platforms.
You're starting to see that where people get their information from some good or bad of I personally think that it's a good thing that you have so many different kind of voices and you can come to different consensus as opposed to having four or five big platforms dictate all of your information. I think you're just people are going to stop talking about like this segment of this thing and they're just going to be like this is just modern media platforms.
Lauren, if we looked in your fridge right now, what will we see? Raw milk. I just got a live water. Have you heard of this? It's like live water that's like been charged by the sun and the moon. Where are you getting it? It's I think it's called a live water. So I have a live water in glass bottles. I'll send you a like a live I be. I think it's a live I be a live water. Okay. A lot of rachis tons of force of nature beef. A lot of different seasonings. I'm I'm like I've betrayed.
Have you tried pluck? No, what's that? Stop it right now. Guys, what's pluck? Hello. What's pluck? Pluck is Oregon meat based seasoning. So it just tastes like garlic salt or whatever, but it's infused with the Oregon meats. Well grass fed organic. It is the best is like one of the best new food companies on the market. I'm obsessed with them. It's created by a Tom Cruise's celebrity chef, former celebrity chef. Anything Tom Cruise I'm in. Okay. So yeah, you have to try pluck.
They are a sponsor of the show, but they're a sponsor because I was obsessed with them and got them to come on and then convinced them to be a sponsor. So I like love you know, I'm like, I'm stuck. I'm stuck. I'm stuck. I'm stuck. I'm stuck. I'm stuck. I'm stuck. I'm stuck. I'm stuck. I'm stuck. I'm stuck. I'm stuck. I'm stuck. Yeah, so I'll get you chef James Berry, and we'll do it train myself to do a shirt with the show. Michael, the women want to know if you're willing to change your hair.
I've changed my hair. I've changed my hair. Logist like Colony's. I haven'ted you back as hard. The hair is like a forever. It's hard to figure, we got Chris Appleton come on the show recently and he messed my whole hair business. You gotta loosen out and find new my badges. Talk about changed. I've never even done. I saw that. Michael? Michael, I feel you liked it. Did you like it? I used to have long hair down here. Yeah, but let's not do that again.
and like that? No. No. I was thinking about buzzing the whole thing off. So sick. No, just go shorter on the side. I don't have to tell the kids. Everyone on Reddit create a thread that says what Michael should do with his hair. I can't do one of those peaky blind or situations. No. Because I just think that it's just I don't know. I feel like those guys every time I see when I the guy with a haircut like that, I feel like I want a punch from the head. Okay fair enough.
What is the number one best selling product you've created for skinny confidential? We have three. The mouth tape, the ice roller and the caffeinated sunscreen. The caffeinated sunscreen. I love the freaking sunscreen. It's so good. I love this sunscreen. And it's mineral, which you of course I know you know about sunscreen. It's mineral based. It's caffeinated. It tightens the fuck out of your face. How often do you guys release new episodes twice a week? Three times a week.
But you know in the new year, we're going to go back to twice a week because our skit. Well, the schedule is so we'll see. I think we'll still once in a while do bonus episodes of our compelling. It's a tall demand with two small kids running these companies to release that. I mean, most people struggle to get one episode out of week. We've been doing three a week. That's pretty good for a long time. Two a week we can do. What is the next big project you guys are working
on for the next quarter? Dear media in real life is in person event that New York we just announced it today. We just announced it today. So go buy tickets. And then I am launching some really innovative, disruptive products that are very unique to the audience that will be coming out. And those have been years in the making. Really? Yeah. I'm so excited. Maybe I'll get a tattered American
flag tattoo across my phone back just to get the internet talking. Who knows? If you guys could provide one remedy to heal a sick culture and that could be physically, mentally or spiritually what would be for each of you? I mean, if I'm being really honest, I would prescribe everyone to weightlifting. And I also would really have everyone up their protein. And for me, I lean towards meat. I don't know what everyone else leans towards with their blood type or their lifestyle,
but I lean towards meat. I mean, there's so many. I mean, what we talk about commonly on the show is like obviously cleaning all the products in your house and eating clean and weightlifting and raw all the things that we've got people think we're conspiracy for. But I honestly think the greatest thing and it's honestly been good for our marriages. Lorn and eyes minds have been so opened for close to a decade with so many different people and experiences. And the one thing
I've learned is that most people come with good intentions. If you're willing to hear people's ideas, you can hear the message and you can learn the lesson. So many people are closed off nowadays. So many people are so combative. We talked on our show. We get along with everybody. We've had so many diverse walks of life. And I just think it's such a much more pleasant way to live. Like, I think it's a bummer when I hear people say, oh, I used to have friends on the left or the right. And I'm
not friends anymore. It's like, well, there's a way to accommodate that. We have friends left, right, center everywhere. And like, and we're happy. We get along just fine. So I just think there could be more of that. If someone were to listen to your show for the first time, what episode should they listen to? That's a great question. Maybe Andrew Huberman. That's a good one if you're in the health and wellness. If you like celebrity culture, maybe Heidi Klum, maybe Gwyneth Paltrow,
John Stamos, like we mentioned, is great. If you like, if you like, like human optimization. Personal finance is Morgan Halsel. If you like Brian Johnson. I can't remember who freaking said it this summer, but might have been Rolling Stone. Gosh, I can't remember which outlet it was. But they said that Gwyneth Paltrow was my patron saint. And I've made, and basically the conservative right has made Gwyneth Paltrow our patron saint. And I thought that was the funniest thing just
because we're like in all the wellness now. I thought that was hilarious. She was really cool. She was so cool. And my lead robbed her dead from the point of my life. That's fun. I had my lats insane. Insane. Okay. His episodes will change. His episodes will change. Yeah, they should go listen to your episode. Yeah, I also did an episode on your all show, which is going to be out coming soon. So be
looking for that subscribe to the skinny confidential podcast. And then just real quick to end where should people follow you on social media at Lauren Bostick and at the skinny confidential. And apparently read it. Yeah. You can follow me. You can follow me on Reddit. That's where you can follow me. Thank you guys for coming on Culture Pop the Carry. Thank you. Lauren gave me her butter brush to try. And I'm so stoked because this is the only product of hers that I have not tried yet.
Big thank you to dear media for doing this podcast swap. And don't forget to look for their interview with me on the skinny confidential him and her podcast. As a fan of theirs, I feel like that was a juicy interview. If you also listen to their show, I'm dying to know what you thought of this interview. So please leave a five star review or continue the discussion in the cute servant of
Facebook group. If you're listening to my show for the first time, my mission is to host two guests a week who share a unique remedy to heal us at culture, physically, mentally, and spiritually. New episodes come out every Monday and Thursday night at 6 p.m. Pacific 9 p.m. Eastern. Anywhere you get your podcasts and the real Alex Clark YouTube channel. I'm Alex Clark and this is Culture of Pothacary.