📺 Subscribe & Watch on YouTube In this episode, the team from Endless Biotech, represented by Gary Holland and Teddy Pillay, joins the Pipp Horticulture podcast to share a transparent look into their cultivation journey. They discuss the evolution of their internal systems, the importance of flexibility and data in refining operations, and how team culture plays a critical role in maintaining both productivity and morale. Gary and Teddy highlight their collaborative mindset - openly sharing...
Jul 16, 2025•1 hr 5 min•Season 2Ep. 23
📺 Subscribe & Watch on YouTube Featured Guest: Dr. Allison Justice Renowned for her research-driven approach to cannabis cultivation and post-harvest science. Leads the conversation on smokability , drying/curing , and the importance of data-backed airflow control . Brings years of experience and a scientific lens to solving cultivation challenges in a maturing cannabis industry. Pipp Horticulture x Fog City Farms Collaboration Discussion centers around Fog City’s vertical racking system wi...
Jun 25, 2025•55 min•Season 2Ep. 22
📺 Subscribe & Watch on YouTube Hosts Michael Williamson and Anders Peterson speak with Jon Jirikovec, Crop Specialist at Grodan, about substrate management, irrigation strategy, and cannabis cultivation. Grodan manufactures stone wool (Rockwool) for hydroponic and soilless cultivation, offering high control and steerability for growers. Jon shares his journey from retail cannabis work in 2013 to his current role supporting growers across North America. Grodan emphasizes listening to custome...
May 05, 2025•1 hr 15 min•Season 2Ep. 21
📺 Subscribe & Watch on YouTube In this episode of Cultivation Elevated , hosts Michael Williamson and Anders Peterson are joined by David Goodnack from Plant CO2 to discuss the crucial role of CO2 in cannabis cultivation, particularly in commercial vertical farming. They explore the technicalities of CO2 systems, focusing on the transition from small-scale home grow setups to large-scale commercial applications that use liquid CO2 stored in cryogenic tanks. David shares his insights on the ...
Mar 26, 2025•49 min•Season 2Ep. 19
📺 Subscribe & Watch on YouTube This episode of Cultivation Elevated dives deep into the curing process of cannabis, exploring its critical role in achieving high-quality flower. Hosts Michael Williamson and Anders Peterson discuss the science behind curing, including moisture content, enzymatic activity, and ethylene gas production. They also examine best practices, common mistakes, and innovative techniques used in both small-scale and commercial settings to optimize terpene retention, pot...
Mar 12, 2025•52 min•Season 2Ep. 18
📺 Subscribe & Watch on YouTube In this episode, the hosts dive deep into the intricacies of cannabis drying, sharing expert insights on best practices, airflow management, and the common pitfalls to avoid. They discuss the importance of controlling temperature, humidity, and airflow to ensure consistent, high-quality drying. Key topics include the pros and cons of different drying setups like racks vs. carts, how to avoid microclimates, and the importance of maintaining a controlled environ...
Feb 19, 2025•1 hr 11 min•Season 2Ep. 17
📺 Subscribe & Watch on YouTube The episode discusses efficient harvesting techniques and the importance of maintaining cleanliness and compliance in the cannabis cultivation process. Michael and Anders share tips on improving speed and quality during harvest, such as the use of RFID scanning technology for tracking and compliance. One of the key points is the importance of cleaning up the cultivation room before starting to harvest to avoid contaminating the buds with particulates from the ...
Jan 29, 2025•50 min•Season 2Ep. 16
📺 Subscribe & Watch on YouTube This episode dives into the evolution of product development at Pipp Horticulture, featuring guest Del Rockwell. The discussion highlights Del’s journey at Pipp, the engineering challenges and innovations in vertical farming solutions, and the launch of the new modular carriage system. The hosts explore Del’s contributions to the horticulture division, including how customer feedback, engineering excellence, and cross-industry insights shape product design. Ke...
Jan 02, 2025•49 min•Season 2Ep. 15
📺 Subscribe & Watch on YouTube Podcast Episode Summary: Cultivation Elevated Hosts: Michael Williamson and Anders Peterson Guest: Dr. Allison Justice, Cannabis Research Coalition and Hemp Mine Episode Focus: The episode centers on a collaborative research initiative led by Pipp Horticulture and the Cannabis Research Coalition to investigate airflow in cannabis vertical farming. The conversation dives into the complexities of designing research facilities, the importance of airflow optimizat...
Dec 18, 2024•43 min•Season 2Ep. 14
📺 Subscribe & Watch on YouTube Introduction & Guest Overview : Michael Williamson and Anders Peterson host Cultivation Elevated , discussing innovations in vertical farming and cannabis production. They welcome Cale Winters, owner of Rhythm Cultivation Solutions and Services (Rhythm CSS), which specializes in horticultural automation and controls. Background of Rhythm CSS : Winters explains his journey from industrial engineering to founding Rhythm CSS, driven by the goal of developing ...
Nov 13, 2024•1 hr 1 min•Season 2Ep. 13
📺 Subscribe & Watch on YouTube Introduction : Hosts Michael Williamson and Anders Peterson introduce this episode of "Cultivation Elevated" - the episode's focus on airflow mapping and quantification in vertical farming and cannabis production. Project Example : Michael shares his experience working on a startup project and the importance of commissioning the building and team for airflow optimization, especially in multi-tiered systems. Airflow and Plant Growth : Anders emphasizes how airf...
Oct 09, 2024•58 min•Season 2Ep. 12
📺 Subscribe & Watch on YouTube Podcast Title & Hosts : Cultivation Elevated , hosted by Michael Williamson and Anders Peterson. Episode Topic : Discussion on retrofitting cannabis cultivation facilities, energy rebates, and emerging markets for cannabis. Guest Speakers : Mitch Galton (Director of Business Development) and Brett Cherniack (VP of Sales) from Urban Gro, a company providing integrated design and engineering solutions for controlled environment agriculture (CEA) facilities. ...
Sep 25, 2024•59 min•Season 2Ep. 11
📺 Subscribe & Watch on YouTube Mike Zartarian’s Background: Mike shares his journey from working as a design engineer to focusing on controlled environment agriculture, including his work in both indoor vegetable production and cannabis cultivation. He co-founded Zartarian Engineering with Mike Siegel and has been instrumental in designing holistic cultivation facilities. Challenges in Indoor Cultivation: Mike discusses the unique challenges of designing and commissioning indoor cultivation...
Sep 04, 2024•1 hr•Season 2Ep. 10
📺 Subscribe and watch on our Youtube channel Introduction Hosts: Michael Williamson and Anders Peterson. Guest: Ian Miller, CEO of Catalyst BC. Ian's background includes raising significant private equity, working in various sectors including high-end yachts, and being on the founding team of Loop Pay. Discussion Topics Financial Modeling Challenges Unique challenges in creating financial models for the cannabis industry, such as commoditization and margin compression. Importance of accurate KP...
Aug 21, 2024•1 hr 6 min•Season 2Ep. 9
📺 Subscribe and watch on our Youtube channel This Cultivation Elevated episode primarily focuses on advanced cultivation strategies for cannabis indoors, covering topics ranging from substrate selection to irrigation strategies and environmental control. Substrate Selection and Characteristics Anders and Michael discuss various substrates used in cannabis cultivation, including rockwool and coco. Rockwool is favored for its consistency across batches and inert nature, making it suitable for pre...
Aug 06, 2024•35 min•Season 2Ep. 8
📺 Subscribe and watch on our Youtube channel Michael and Andres discussed Retrofitting, transitioning from single-tier cultivation to multi-tiered cultivation. Retrofitting is prominent in maturing markets, driven by factors like energy codes (e.g., Title 24 in California) and rebate programs. Incentives such as rebates facilitate the transition to more efficient technologies like LED lighting. Most retrofit projects involve moving from single-tier HPS to multi-tier LED setups. Considerations d...
Jul 17, 2024•19 min•Season 2Ep. 7
📺 Subscribe and watch on our Youtube channel The discussion revolves around the optimization of labor and space efficiency in cannabis cultivation. Anders and Michael highlight the importance of streamlining labor processes and minimizing touch-points to increase productivity and reduce costs. They emphasize the significance of time-saving measures in labor-intensive tasks, as seconds can translate to significant savings in labor costs. The conversation delves into the transition to multi-tier ...
Jul 03, 2024•32 min•Season 2Ep. 6
📺 Subscribe and watch on our Youtube channel Michael and Anders cover topics such as tier heights in flower rooms, considerations for tier spacing, pros and cons of different heights, ideal tier spacing, and considerations for veg and mother rooms. Overall, they emphasize the importance of considering factors like lighting efficiency, airflow efficiency, ceiling height, plant stretch, environmental control, substrate type and volume, handling processes, and the use of inner canopy lighting when...
Jun 19, 2024•31 min•Season 2Ep. 5
📺 Subscribe and watch on our Youtube channel Introduction and Background This episode of Cultivation Elevated discusses vertical farming and the future of cannabis and food production. Guest Atiyyah Ferouz is introduced as a consultant, educator, plant scientist, and CEO/co-founder of AgCann Consultancy and the International Cannabis Quality Standards Association (ICQSA) - she joins Anders and Michael this week. Atiyyah Ferouzs’ Career and Work Atiyyah started in the cannabis industry in 2018 w...
Jun 05, 2024•41 min•Season 2Ep. 4
📺 Subscribe and watch on our Youtube channel Veg Timing Importance : Timing veg growth is crucial for determining plant height and structure before transitioning to the flowering phase. It directly impacts yield and performance in the grow. Vegetative Phase Overview : The vegetative phase involves keeping plants under an 18-hour photo period, allowing them to grow shoots and roots to establish a robust structure for flowering. Veg Length Determination : The length of veg directly influences pla...
May 22, 2024•18 min•Season 2Ep. 3
📺 Subscribe & Watch on YouTube European Cannabis Market Variances : The European cannabis market varies significantly depending on the country. Spain still has a significant black market presence, while countries like Switzerland, Holland, Germany, and Malta are more interested in multi-tier cultivation due to advancements in legalization and commercial construction. Legalization in Germany : Germany recently decriminalized possession and consumption of cannabis, allowing citizens to posses...
May 08, 2024•17 min•Season 2Ep. 2
📺 Subscribe & Watch on YouTube Spannabis Experience: Anders shared his personal experience at Spannabis, highlighting the vibrant social club scene in Barcelona and the excitement around cannabis culture and legalization. They particularly enjoyed the hash scene, with notable mention of Piatella hash and its unique curing process. International Travel and Awareness of Pipp Horticulture: Anders discussed his surprise at the international recognition of Pipp, indicating that many attendees we...
Apr 24, 2024•18 min•Season 2Ep. 1
📺 Subscribe & Watch on YouTube In this insightful episode of "Cultivation Elevated," host Michael Williamson sits down with Sia of Grow Motion, to delve into the intricate world of the European cannabis industry. They navigate the complexities of establishing a thriving cannabis enterprise in Switzerland, from crafting a unique brand that resonates with a dedicated community to employing innovative agricultural technologies like the Elevate Platform system. Sia shares his entrepreneurial jo...
Jan 17, 2024•57 min•Ep. 22
📺 Subscribe & Watch on YouTube In this episode we meet the StackHouse team and unpack the essence of creating a solid cannabis cultivation team. Quality, quantity, consistency, and efficiency are the pillars of success we focus on, and how they are profoundly influenced by company culture and employee satisfaction. Discover the importance of transparency, equipment maintenance, and the balance between labor costs and product excellence. Our discussion also sheds light on the potential pitfa...
Dec 19, 2023•1 hr 24 min•Ep. 21
📺 Subscribe & Watch on YouTube Ever wondered how a second-generation farmer navigates the foggy world of California's cannabis industry? Join us as we traverse through the world of cannabis cultivation. Our guest, a seasoned grower with roots deep in the industry, shares his unique experiences and insights. Together, we unfurl the cultural influences that shape the success of cannabis operations and the unique challenges and opportunities that coastal California farming presents. We share o...
Nov 28, 2023•37 min•Ep. 20
📺 Subscribe & Watch on YouTube Join us on a captivating journey as we share an insightful conversation with the Beard Bros and Anders Peterson of Pip Horticulture, taking you through their remarkable transformation from East Coast cultivators to a beacon of cannabis news in California. Can you imagine the struggle of becoming a trusted source of news amidst a sea of clickbait and noise? We tackle this challenge head-on, candidly sharing our experiences and the unique trials we navigated to ...
Nov 08, 2023•57 min•Ep. 19
📺 Subscribe & Watch on YouTube Ever wondered how a vertical cannabis farm operates? Or how to scale from a 20,000 square foot space to a whopping 50,000 square foot multi-tier setup? Take a trip with us to Oakland, California as we explore Oakfruitland, a pioneering cannabis farm co-founded by our guest, Linzi. This episode will open your eyes to the challenges encountered in the building process, the transition to vertical growing, and the secret behind their reputation for unsurpassed can...
Oct 17, 2023•31 min•Ep. 18
📺 Subscribe & Watch on YouTube Ever wondered how the world of vertical farming is being revolutionized by LED lighting? Host Michael Williamson is joined by Corinne Wilder, the VP of Global Commercial Operations at Fluence. Corinne reveals the science-driven approach behind Fluence, a global LED horticultural lighting company. She shares her personal journey from a child growing up in a state park to a marine biology and ecology graduate and her transition to working in the commercial light...
Sep 27, 2023•37 min•Ep. 17
📺 Subscribe & Watch on YouTube Are you ready to unlock the secrets of the cannabis industry? Join us in an enlightening discussion with Mitch Galton, Director of Business Development at Urban Gro, as he pulls back the curtain on the highs and lows of navigating the burgeoning field. From conquering the market with speed to circumventing the industry's notorious delays, Mitch shares how Urban Gro's turnkey model is paving the way for success. Plus, he takes us on a trip down memory lane with...
Sep 13, 2023•50 min•Ep. 16
📺 Subscribe & Watch on YouTube Ever wondered why Germany plays such a pivotal role in the European cannabis industry? Join your host, Michael Williamson, as he speaks with Timo Bongartz, General Manager of Fluence, in an engaging discussion exploring the fascinating world of cannabis cultivation and lighting. Michael and Timo shed light on the complexities of obtaining a prescription for medical cannabis in Germany and discuss potential shifts in this landscape. They address the progress an...
Aug 16, 2023•23 min•Ep. 15
