Imagine getting INBOUND invitations to speak on the biggest stages and shows in your industry. Natasha Samuel, Instagram video strategist and host of the Shine Online Podcast, has personally experienced this over ten times now, so of course I had to bring her on the show to walk us through how she makes it happen. In our conversation, Natasha reveals how she used Instagram to create her own virtual stage - even we she had a small audience - that attracted the attention of industry leaders and re...
Apr 18, 2022•52 min•Ep. 138
Want to learn how to build and pre-sell your first online course in just 3 DAYS? Find out more and join our next Paid to Create Challenge at https://www.ellenyin.com/paidtocreate We are back with our first income report of 2022! Quarter 1 just wrapped, and I am actually recording this episode live on Instagram, @cubicletoceo. If you’re not already following us there make sure to go over and click the follow button. We post all kinds of informational and inspirational content on that account, so ...
Apr 11, 2022•43 min•Ep. 137
If you had to start a brand new business and make $100K in 100 days, how would you do it? Today’s guest answers that question from real-life experience. Ruby Lee is a strategic business coach who chose her small side hustle over her six figure salary when her employer issued her a surprise ultimatum at work one day. In this episode, Ruby walks us through those first 100 days as a full-time entrepreneur and her unexpected path to making $100,000 during that time - including the offers, the number...
Apr 04, 2022•13 min•Ep. 136
In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday. If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial milestone of their first $10K month. In today’s episode, let’s talk about why your content isn’t la...
Mar 28, 2022•13 min•Ep. 135
This week I am sharing a special replay of my episode on the Online Business Show with my friend Tyler McCall, titled “Financial Transparency Among Women.” You all have heard why I feel strongly about this practice and improving your financial literacy through my quarterly income reports I record for our own show, but Tyler gave me the opportunity to go more in-depth on this topic when he interviewed me for his podcast. Some of the thought-provoking questions we discussed include why high profit...
Mar 21, 2022•42 min•Ep. 134
I am thrilled to introduce you to Ali Kucich, the founder of Eighty Nutrition, and a student in my mentorship program, Cubicle to CEO ®. One of my favorite reasons for hosting this podcast is using our platform to highlight and celebrate the stories of service providers just like you who accomplish our program outcome of reaching their first $10,000 revenue month during their year with us inside Cubicle to CEO ®. Ali accomplished this feat while raising 4 boys at home and navigating parenthood d...
Mar 14, 2022•41 min•Ep. 133
Today’s case study looks at how to rebuild momentum in your business when unexpected circumstances force you to change plans. Brittany Driscoll is the CEO of Squeeze, a fast-growing franchise company that offers a way better massage experience she co-founded with Alli Webb, founder of Drybar. Previous to Squeeze, Brittany spent four years running the marketing at Drybar and helped scale the company from $30M to more than $100M. In addition to Squeeze, she also leads The Feel Good Company, a serv...
Mar 07, 2022•52 min•Ep. 132
In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday. If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial milestone of their first $10K month. We are going to explore a different topic in each episode of t...
Feb 28, 2022•16 min•Ep. 131
Today’s case study is about breaking past subconscious self-sabotage to do scary things, specifically the techniques our guest used to help her client go from terrified to be on IG stories to speaking live on stage in front of 10,000 people at a Tony Robbins event. Meet Celinne Da Costa, a brand story expert and self-actualization coach. Celinne has thousands of hours of practitioner training in a variety of modalities including neurolinguistic programming, breathwork, hypnotherapy, emotional in...
Feb 21, 2022•1 hr 9 min•Ep. 130
This case study looks into how an Impacting Millions student leveraged the power of publicity to 7x her service rates, from charging $1,500 to now $10,000. This is not her arbitrarily raising her rates either, so make sure you tune into the full case study to hear the details. Our guest here to talk about this case study is Selena Soo, founder of Impacting Millions - program teaching visionary entrepreneurs, experts, and authors how to build powerful and long lasting with influencers and the med...
Feb 14, 2022•54 min•Ep. 129
In today’s case study, we explore how a stay-at-home mom was able to build a business that makes $10K a month and employs other moms and primary caregivers. Kara Hoholik is the founder of Social For Good Co., a social impact marketing agency that helps small businesses, entrepreneurs, and nonprofits amplify their message through compelling content and building a community around their work. Before joining our 12 month Cubicle to CEO mentorship program, Kara used to charge between $200-$500 for h...
Feb 07, 2022•45 min•Ep. 128
Today’s case study explores unscalable strategies that actually create scale. Now I know that sounds like an oxymoron, but we are here to talk to our guest, Michelle Kwok, about how she grew FLIK to 10,000+ members in a surprising way that didn’t require any funding. A little introduction to Michelle if you are unfamiliar with her… she is a medical science student turned social entrepreneur who co-founded FLIK, a platform connecting female leaders and learners across the world through meaningful...
Jan 31, 2022•45 min•Ep. 127
Today’s case study features how Hala Taha grew a #1 podcast that generates 6-figures a year. I have been a podcast host in the space for two years now, but Hala shares unique tested podcast growth strategies I have not heard anywhere else, so you are in for a treat! Hala transparently shares industry insights like the exact rates sponsors are willing to pay, how much she charges for ad spots and client packages, plus creative ways to monetize your show. If you’ve never come across Hala before, s...
Jan 24, 2022•54 min•Ep. 126
Today we will be covering my Q4 2021 Income report, every 3 months I come on this podcast and share with you the numbers from my business (the revenue, the profits, the expenses), and my hope in doing so is to create more transparency in this online business industry and empower all of you with more financial insights that can help you in your businesses. In this particular income report, I wanted to focus on 3 things. One, the overview of our Q4 numbers. Two, the breakdown of our different reve...
Jan 17, 2022•52 min•Ep. 125
Today I want to introduce you to Aaminah Amin, one of our Paid to Create students who had a $10K launch on her course within a couple weeks of completing the challenge, and with less than 3000 followers! If you’re new to our world, the Paid to Create Challenge is a bootcamp style experience where we help first time course creators turn the idea in their head into a course they can pre-sell (meaning you don’t need pre recorded lessons, a website, or sales page). We help you enroll paying students...
Jan 10, 2022•42 min•Ep. 124
Happy New Year friends and welcome to the first episode of 2022! I could not think of a better guest to start this year off with than my friend, Tyler J. McCall. I really believe this episode is the most transparent and raw episode on this show so far. We touch on all the things in online business that often get swept under the rug, like burnout, feeling inadequate as a leader, and what it looks like when you step away from your online presence. Tyler is the founder of onlinebusinessowner.com an...
Jan 03, 2022•1 hr 7 min•Ep. 123
Friends, we have made it to the end of another year! We want to say a huge thank you to everyone who has supported us throughout this year, and has tuned in every week to listen to the podcast to hear from the brightest minds in business. Our team loves producing this show as a passion project, and we are so happy you have followed along our journey, and learned alongside us! As our final episode of the year, we thought it would be fun to clip snippets from your top 5 favorite episodes from this...
Dec 27, 2021•40 min•Ep. 122
Real talk: Why were we never taught how to buy a properly fitting bra? I know I can’t be the only one who struggles with this. Generations of women have been playing a guessing game and settling for uncomfortable products & outdated practices in an industry that - until recently - catered more toward appealing to men than serving women. This was the exact obstacle Heidi Zak, the co-founder and CEO of ThirdLove, had to overcome when she launched an innovative solution to normalize online bra ...
Dec 20, 2021•45 min•Ep. 121
We’re back with another inspiring $10K month case study with Cubicle to CEO member, Sarah Breshears. If you’re new to the podcast, Cubicle to CEO is my 12 month mentorship program where we help service providers, coaches, and consultants make their first $10,000 revenue month from a 1:1 service without a large following or posting every day. We’re on a mission to help 500 women achieve this financial milestone in their business journey, and so far dozens of our members have already gotten there....
Dec 13, 2021•45 min•Ep. 120
This episode is short and sweet as I share with you the questions I have been thinking on and journaling about the last couple months! I am pulling out the questions I have actually been asking myself, my peers, my team, and my students within my Cubicle to CEO membership, and revealing the insights I have discovered along the way. I have brought together these questions to provide you with high quality prompts you can use to critically think about in your business and personal life as we head i...
Dec 06, 2021•31 min•Ep. 119
This week’s episode is the first of its kind on the Cubicle to CEO Podcast! We are bringing you our very first LIVE podcast recording from an event we had with Upper Left Ladies a couple weeks ago at the beautiful Vessel Society in Portland Oregon. My friend Jyssica Yelas, co-founder of Upper Left Ladies, and I wanted to share our conversation about how her breakeven event led to a 300% increase in organic reach and countless brand partnerships! We see this episode as a case study within a case ...
Nov 29, 2021•1 hr 1 min•Ep. 118
You get to meet one of my favorite people today! Kim Kaupe is a true wonder woman who has made her mark on stages worldwide as a keynote speaker and the mastermind behind Bright Ideas Only, a fan engagement agency with A-list clientele like Paul McCartney, Oprah, my personal favorite Taylor Swift, and the NY Mets, to name just a few. Not to mention her work has landed her offers from 4 out of 5 sharks on Shark Tank, a role as judge of the Miss USA pageant, and spots on coveted industry lists lik...
Nov 22, 2021•44 min•Ep. 117
You’ve heard me share my free masterclass in almost every episode of the podcast, but today’s guest is proof that watching this free training can lead to MASSIVE results. Kat Araujo started her branding agency, Afternoon Culture, in 2018, and despite having reached $10K months already, she was struggling to scale beyond that. She stumbled across my free masterclass, understandably skeptical of how much value a free training could truly provide, but decided to give it a shot since she had nothing...
Nov 15, 2021•43 min•Ep. 116
I may as well have named this episode “How To Run A World Class Ambassador Program” because today’s guest basically gives you the blueprint to create a successful ambassador program people are clamoring to sign up for. Ali Kaminetsky graduated college in 2016 and moved to New York to start her job in retail, but quickly had a product idea she couldn’t shake. While “googling” for a lunchbox she could use to bring her daily lunches to work, she realized there were options for little kids and for m...
Nov 08, 2021•47 min•Ep. 115
If you’re sick of chasing late invoices, you’re going to love today’s episode. Lara Hodgson is the President and CEO of Now®️, an innovative company she co-founded with Stacey Abrams. Now®️ is the first payment solution that allows B2B companies to get paid immediately while enabling a businesses’ customers to pay later. She serves as an Entrepreneur in Residence at Harvard Business School and is an internationally recognized speaker, leading seminars on creativity, innovation and access to capi...
Nov 01, 2021•48 min•Ep. 114
I always look forward to the episodes where I share my quarterly income reports with you! Not only do you guys get to join me behind the scenes in my business, but it also allows me to reflect and debrief on everything that happens each quarter. These income reports are like an audio archive of my 90 day business sprints over the last few years. (If you’re interested in catching up on all of my previous income reports, go to https://ellenyin.com/incomereport for the full playlist so you can bing...
Oct 25, 2021•51 min•Ep. 113
Even if you don’t know him by name, you’ve seen and know his work. Today’s guest is the CEO of Harmon Brothers, the ads agency behind the most viral video ads in internet history, responsible for turning brands like Poo~Pourri, Lume, Squatty Potty, OraBrush, and Purple mattress into household names. Harmon Brothers has collectively driven more than 1 billion views and over $300 million in sales through its groundbreaking social media ads. A man of reinvention, Benton’s journey to becoming CEO is...
Oct 18, 2021•52 min•Ep. 112
If you receive our weekly podcast texts on Mondays, then you have today’s guest to thank for keeping you up to speed. Sam Safer is co-founder and COO of Norby, a venture-backed startup building the marketing stack for creators, community leaders, and emerging brands. Although she is currently changing the social tech space for creators, her resume spans working for startups like Bulletin and legacy brands like the V&A and The Metropolitan Museum of Art, as well as many entrepreneurial endeav...
Oct 11, 2021•42 min•Ep. 111
Welcome back to the show, friends! This begins a new era on our podcast where we’ll be bringing you weekly interviews with the best & brightest in business to share each founder’s Cubicle to CEO story, breakdown one specific case study with tangible takeaways to apply today, and reveal the person behind the business in our just-for-fun lightning round. I knew my friend Gwen would be the perfect debut for this new show format, so let me introduce her real quick. Gwen Lane went from digital ma...
Oct 04, 2021•41 min•Ep. 110
Get ready Cubicle to CEO Community! Something new is on the way!We are taking the month of September off to bring a whole new episode structure to the Cubicle to CEO Podcast. In October we will continue to bring you the best and brightest in business, but with more focus on case studies and strategies that you can take away and implement yourself. We hope you're as excited to hear these new episodes as we are to share them with you!In the meantime, catch up on old episodes, revisit your favorite...
Sep 06, 2021•5 min
