Landing Pages & CMS Workflows with Shawn Maida

Landing pages are bound to come up for almost any type of client. How can we designers and developers help clients reach their conversion goals, while making it easy for them to create these landing pages? Special guest Shawn Maida returns to the show to discuss how his company uses landing pages themselves, as well as how they build landing pages for clients. We run the gamut of different types of landing pages, as well as different client goals. We discuss solutions we’ve built in ExpressionEngine, Craft and Statamic, as well as alternative options when a CMS doesn’t make sense. And we talk about the importance of testing and measuring success. < Download MP3 >      < Listen on ctrlclickcast.com > Show Notes: Are Your Landing Page Easy to Change? 5 Landing Page A/B Tests and Their Surprising Results Umbel Dynamic Yield Optimizely Content Elements for ExpressionEngine Statamic Replicator Craft Matrix CE Cache for ExpressionEngine Stash for ExpressionEngine Mouseflow Leave us a review on iTunes Review our show on Stitcher Sponsored By