With so many new projects launching on Kickstarter daily, it’s getting harder to break through the noise. So, in this episode of the Crowdfunding Demystified podcast, Salvador Briggman and the creator of 7 Kickstarter campaigns, Michael Shenkerman, delve into the tried-and-true methods of launching a campaign that truly stands out! You’ll discover how to create project images that wow the audience, as well as: How to take your Kickstarter idea to Amazon The lessons Michael learned from launching...
Nov 09, 2023•35 min
Let’s face it, it's easy to crush an idea, even if it falls into the category of ‘groundbreaking’. It is much harder to stick to it and bring it to life. There’s no better proof than today’s story! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the CEO of Spinn , Roderick de Rode, about the ins and outs of a $3.9 equity crowdfunding campaign! They get down to the nitty-gritty of preparing for a community round, including: What percentage of backers you should...
Nov 02, 2023•40 min
One perk of doing a crowdfunding campaign is that backers not only purchase your product but also help you improve it. Today’s story about a team that launched a 6-figure campaign from Ukraine is an incredible example of this. In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the team behind VILNO, Nazar Ozhho and Danylo Ozhho, about the secrets to a $168,978 Kickstarter campaign! You’ll discover how they leveraged customer feedback to improve their product, as...
Oct 26, 2023•38 min
Market readiness is what makes or breaks a crowdfunding campaign. Today’s story proves it! We are lucky to speak to a creator who raised $204,499 from 78 backers for the world’s first fully flexible red light therapy panel! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to John Graham who raised $204,499 for the world’s first fully flexible red light therapy panel, LUMAFLEX . They get down to the nitty-gritty of launching a successful new product, including: Ho...
Oct 19, 2023•42 min
One question that I get from students time and again, is: How do I set a good product price point while not selling myself short? If that’s something you’ve been struggling with yourself, you’re gonna learn lots from today’s story! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Sean Luangrath about the pricing strategy, marketing and mindset that went into a $451,968 campaign on StartEngine. Having worked for Fortune 100 companies like Apple and Cisco, Sean ...
Oct 12, 2023•38 min
When it comes to crowdfunding, there’s one thing we can all agree on: If you’re starting a brand from scratch, doing a crowdfunding campaign is going to be hugely validating. Today’s story is an incredible example of that! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and the co-creator or Chorda , Adam McHeffey, give you a step-by-step guide on preparing for a successful first week, including: How they get unusually high customer engagement Their secret to keeping t...
Oct 05, 2023•45 min
When the lows are low and, for whatever reason, you run out of funding, how do you make it through? Today’s guest has been through it all. Their first Indiegogo campaign didn’t go as planned and at some point, they were left with only $200 in their bank account. And yet, they persevered and have just raised $2,229,648 on StartEngine for their life-changing product, a bionic hand by PSYONIC. In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and entrepreneur Dr. Aadeel Akh...
Sep 28, 2023•39 min
The crowdfunding landscape is changing by the day, and so are the tactics needed to navigate it. So, what are the strategies that work today ? In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Stan Deng about the tactics that went into a recent $1.8 million Kickstarter campaign! They talk you through some of the steps you need to take to set yourself up for success like: How to get your product recommended by professionals in your niche Finding the right partne...
Sep 21, 2023•33 min
Even if you come up with a game-changing product idea, chances are it's a good fit for every single person out there. And that’s perfectly alright! So how can you leverage crowdfunding to reach that sweet spot of product-market fit? In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to Titus Chang about the tools they used to launch multiple successful crowdfunding campaigns in several different markets! Titus shares some invaluable tips and advice, including: What ...
Sep 14, 2023•42 min
Doing an equity crowdfunding campaign is a more straightforward process than you might think. Don’t take my word for it though, just listen to today’s story! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the CEO of Blackbird Foods, Emanuel Storch, about the step-by-step process to raising a $2 million campaign on WeFunder! You’ll discover: What goes behind the scenes of a Reg D raise How to schedule meetings with potential investors How to find the right in...
Sep 07, 2023•38 min
Showing your community who you are can be just as important as showcasing your product. Yes, even those awkward first videos can be key to establishing trust with your potential backers. And today’s story proves it! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator, entrepreneur, and designer Hannan Hakim who invented a new product in the cleaning category called Skadu M1. You’ll hear how he and his team raised $147,010 on Kickstarter for it, including:...
Aug 31, 2023•37 min
If you’re planning to launch a Kickstarter, you’ll already know that the first 24 hours of your campaign are critical. So what are the actual steps you need to take in order to ensure a successful first day? In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Min Jia about the pre-launch strategy that helped her team raise 126,632 on Kickstarter ! You’ll hear Min share her two biggest recommendations for a killer launch day, and more information like: The key les...
Aug 24, 2023•36 min
You’ll often hear that crowdfunding is about outperforming your competitors. But, there’s much more to it than that. And today’s story proves it! In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Hong Kong-based crowdfunding expert Hunter Ma about everything that happened behind the scenes of a $139,870 Kickstarter campaign . You’ll learn: How to create a winning pre-launch campaign plan Which marketing channel they used the most Why he went to Kicks...
Aug 17, 2023•47 min
If launching a regular crowdfunding campaign allows some room for trial and error, with Reg CF you need to know what to do every step of the way. So, in this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Caroline Strzalka about all that goes into creating a million dollar equity crowdfunding campaign! Caroline shares great insider tips such as: How did they use LinkedIn in a targeted way to reach investors? How did they build a compelling landing page an...
Aug 10, 2023•37 min
One of the best-kept secrets in the crowdfunding space is the practice of testing. You’ll be surprised how underrated testing is…and the impact it can have on your next crowdfunding campaign! In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Robert Haddad who invested a lot of time and effort into product testing, and guess what? They doubled their funding goal already on the launch day! Robert shares how some incredible tips for new founders like: H...
Aug 03, 2023•36 min
If you communicate with your community ahead of time, they will help you create an epic crowdfunding campaign. And today you’ll learn precisely why! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the founder of GOAT Tools , Michael O'Donnell, about communicating your product idea with your crowdfunding community and smashing your funding goal. Michael shares incredible insight tips such as: how he involved backers in the product development process from day ...
Jul 27, 2023•38 min
Alright, I’ll say it: crowdfunding is not what it used to be ten years ago. So, today we take a deep dive into the crowdfunding strategies that work today and the ones that don’t work anymore. In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the co-founder of Color+Light , Aaron Oppenheimer, about all the tiny steps that went into a mega successful 6-figure Indiegogo campaign! Aaron shares some great insider information such as: In what ways you can build credi...
Jul 20, 2023•41 min
Today's story is an incredible testament to the power of crowdfunding and listening to your crowd! In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to the co-founder of UNIT 1 , Juan Garcia Mansilla, about everything that went into a $587,256 Kickstarter campaign ! Juan shares some incredible tips for new creators such as: Why setting the project duration at 60 days became a winning strategy for them What are some of the biggest misconceptions when it ...
Jul 13, 2023•42 min
When doing a crowdfunding campaign, you are also building a brand in the process. So, being transparent with your community from the start is a must, and that is one of the things that really set today’s guest up for success! In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman talk to CEO of Inovelli Eric Hines about all the little steps that went into a $395,003 mega successful Indiegogo campaign ! You’ll hear: Why they chose Indiegogo over other crowdfunding ...
Jul 06, 2023•41 min
With equity crowdfunding, everyday people who believe in your company can invest in it. The burning question is, how do you convince them of your vision even in the early stages? In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and co-founders of R3 Printing Paul Sieradzki and Petra Wood delve into the communication strategy that raised a seven-figure campaign on StartEngine ! You’ll hear: Why they chose StartEngine over Republic for their second campaign What marketing...
Jun 29, 2023•35 min
There are new products launching on Kickstarter every single day. So, how to make sure you stand out from the crowd? In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator Tayeb Boussalia about the lesser-known factors that go into creating a bestselling product. You’ll learn: How Tayeb used Kicktraq to set his third campaign for success Why he decided to run the campaign only for a week Why he chose to simplify the information on his Kickstarter page We hop...
Jun 22, 2023•33 min
Launching a product, whether good or bad, doesn’t mean it’s going to skyrocket. And here’s why: Anytime you see a successful Kickstarter, chances are there is a lot of money involved. In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Anthony Tranchida speak about the things that go into a successful campaign from idea to budgeting to fulfillment. You’ll learn: How to determine if your idea has potential to be successful on the market? What should ...
Jun 16, 2023•36 min
The only way to have a successful first day is to build a strong community before the launch day . So, what are some of the steps to get there? In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to the COO of AEG, Ryan Dancey, whose game ‘ Let’s Go! To Japan ’ just raised $703,386 from over 11k backers on Kickstarter! You’ll hear Ryan’s take on: How to get more email sign-ups Tapping into the crowdfunding network Keeping your team motivated each step of ...
Jun 01, 2023•40 min
Equity crowdfunding is a rising tide and it's set to lift all boats. We’re not gonna lie though, even with this type of financing there are winners and losers. So what are some of the winning strategies that really make the difference? In this special episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the CEO of Aptera Motors , Steve Fambro, who just raised $1,346,750 on Republic for a revolutionary electric vehicle. You’ll discover: What marketing techniques they used ...
May 25, 2023•36 min
Marketing your product on Kickstarter is just as important as creating it. So, where to start? In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to CEO of Starget Tim Jung about the ins and outs of creating an epic page and video for your product! You’ll learn: How his team raised a $80,179 Kickstarter from 331 backers from all over the world How to make your product really stand out from the crowd How to set the right budget for advertising your campaign Enjoy th...
May 18, 2023•35 min
One big perk of doing a crowdfunding campaign is that it already sets you apart from other brands out there. Here’s why: You can offer your customers options that simply do not exist outside of Kickstarter. Today’s story is a great example of that! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to self-published author Willow Winters who raised $192,697 from 691 backers on Kickstarter for her special edition books collection . You’ll discover: How she built an e...
May 11, 2023•40 min
Equity crowdfunding is currently in its heyday. So how can you hit it big with your next campaign? In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Scott Cahill and John Osborne about their $591,361 Republic campaign for a tech start-up called LEXI . Expect to learn: Some key signs that you might be dealing with a scammer How to communicate with prospective investors And how to get the right media attention for your campaign Hope you find it helpful and that i...
May 04, 2023•43 min
It’s a tough choice to cancel your campaign but sometimes it might be the key to your future success. And today’s podcast guest is living proof of that! In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to creator Marina Prospero who has raised over $1 million on Kickstarter and Indiegogo InDemand . You’ll learn: Why they canceled their first Kickstarter campaign and what they did differently the second time around Why you need to secure your intellectu...
Apr 27, 2023•41 min
Brand building can really make or break a crowdfunding campaign. Today’s story is the ultimate example of that! In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Kazaf Ye dive into the step-by-step plan that raised 6-figures on Kickstarter for his product Biigloo . You’ll discover: Kazaf’s proven tips on how to build trust with your audience How to manage negative reviews from influencers How to stand out from your competitors Just take a pen and ...
Apr 13, 2023•40 min
No need to sugarcoat it: equity crowdfunding is new, and many people are still skeptical about it. So why go with that route? The thing is, there are people who believe in your passion project so much that want to help you scale it. And as today’s story shows, fostering that relationship through equity crowdfunding can go a long way! In today’s episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the co-founder of Zencastr , Josh Nielsen, about all the steps that went int...
Apr 06, 2023•39 min
