EP #528 The High-Ticket Price Point Strategy Behind a $87K Kickstarter | Keybird

We talk with Mia from Keybird Instruments, who helped bring the Keybird L1 — a portable, wooden digital piano — to life on Kickstarter.

Their campaign raised over $87,867, attracting musicians and creators from around the world.

You’ll learn:

• Why frequent updates can keep campaign momentum high

• How Keybird adapted their messaging for unfamiliar markets

• What advice Mia gives to creatives launching their first product

• The power of authenticity in an oversaturated world

• Why networking with other creators is one of the best tools out there

If you're a creative founder or launching a product internationally, this episode is packed with thoughtful insights and lessons learned.

Resources and Tools Mentioned:

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Keybird L1 on Kickstarter

• Keybird Instruments

• Keybird on Instagram