EP #526 The Secret to Launching a $1.3 Million+ Niche Tech Product on Kickstarter | Tundra Tracker

We talk with Luke Beno, an engineer and founder of Tundra Labs, who created one of the most advanced VR tracking tools ever to hit Kickstarter.

What started as an internal tool to fix gaps in Valve’s system turned into the Tundra Tracker — a compact, modular device that raised over $1.3 million from passionate backers.

You’ll learn:

• Why community demand fueled the tracker’s rapid evolution

• The risks and rewards of relying on viral momentum

• How they approached stretch goals and fulfillment

• What he wishes he did differently during the campaign

If you're building a high-tech product or launching to a niche audience, this episode is packed with insight.

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• The 67 Day Rule bookasa

• FREE Kickstarter Course

• Tundra Tracker on Kickstarter

• Tundra Labs

• Thinking, Fast and Slow book by Daniel Kahneman