EP #525 The Framework Behind a $633,657 Indiegogo Launch | Snowcap

We talk with Matthew Guest, a first-time startup founder and intensive care doctor from Melbourne, who co-created one of the most buzzworthy cold plunge products to hit Indiegogo.

What started as a text message turned into a fully patented, thermoelectric-powered portable ice bath that’s shaking up the world of cold therapy.

You’ll learn:

• Why warm climates inspired their portable cold plunge tech

• How they chose thermoelectric over refrigerant cooling

• The emotional rollercoaster leading up to launch

• Why pricing and product iteration are critical during crowdfunding

If you're thinking about crowdfunding your own physical product, this interview is a must-watch.

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• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

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• The 67 Day Rule book

• Snowcap: Biohackers’ Cold Plunge, Made Convenient on Indiegogo

• Clear Water Wellness

• Snowcap on Instagram