EP #508 The Formula This App Used to Raise $140k on Kickstarter | Tergar
Episode description
Do you have a non-profit that understands the need to adapt to new giving methods?
Or maybe you have an app that will make the world a better place?
On today’s episode of Crowdfunding Demystified, host Salvador Briggman goes in depth with Beth Korczynski and her recent Kickstarter campaign that raised over $140K from nearly 500 backers.
Based on the teachings of Yongey Mingyur Rinpoche, Beth’s new campaign is raising money for Joy of Living, a life-changing app that allows you to integrate meditation practices into your daily schedule while offering progress tracking and accessibility from anywhere on your smartphone.
What led this meditation-based company down this path? For Beth, crowdfunding allows non-profit organizations to raise donations in a technology-driven world. She feels Kickstarter is the perfect place to:
-
Raise funds for app development
-
Spread the message to a new and broader audience
-
Allow the entire community to track the momentum of the campaign in real time
…and so much more! You will learn top-ranked tips on using paid advertising, being flexible to reach your target audience, offering digital rewards, and the power of email marketing.
Prepare to be enlightened on how crowdfunding can bring your vision to life.
Resources and Tools Mentioned on the Show
-
Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.