Today we're going to talk about how you can use the benefits that Etsy provides to grow your overall e-commerce brand, without feeling like you're loyal to Etsy or the sun rises and sets at the boundaries of Etsy. We're also going to talk about why marketplace platforms can benefit your e-commerce brand even if you already have an established brand, and how to funnel Etsy customers to your own website for future sales and repeat purchases. Need help with email marketing tech set up? http://www.l...
Nov 28, 2022•27 min•Season 1Ep. 137
Looking through my Black Friday Bonanza page and not sure which one to choose? Listen in to hear me talk all about the different offerings, including some BRAND NEW programs, opportunities for one on one coaching, and more. Head to http://www.laurenkeplinger.com/bf to see the offer of the day that is available!
Nov 21, 2022•37 min•Season 1Ep. 136
You hear so much these days about digital products, that it almost feels like you're like an old-school seller if you sell physical products rather than digital products. But today on this episode, we're talking PHYSICAL products. Not digital, not printables, but actual physical products that you have to ship to your customers. Because that's my background (and my most successful product line) and it's where I started and continue to shine. Digital products are great, but they aren't the be-all-...
Nov 14, 2022•28 min•Season 1Ep. 135
Are you stuck on the hamster wheel of feeling like all the profit that you're making in your business is getting reinvested, and you aren't actually taking home any income? STOP right there Let's take a deeper look at what is going on with your business financials and how to finally get a hold of them so that you can write yourself a paycheck not just every now and again, but every single month. For more info and resources mentioned in this episode, head to http://www.laurenkeplinger.com/episode...
Nov 07, 2022•23 min•Season 1Ep. 134
I'm not going to lie, it's been a tough year in online business. Many people are experiencing slower sales across all platforms than they have in previous years, and aren't sure what to do about that or why it is happening. Today on the podcast, we're talking about it. What parts can you control? What parts are out of your control? And how do you objectively look at your business and your products in order to see where you can make improvements and where you need to go next. Need more help wtih ...
Oct 31, 2022•29 min•Season 1Ep. 133
Did you miss Lauren's webinar last week "3 Strategic Shifts You Must Make to be Successful on Etsy"? You're in the right place! This week's podcast is actually the release of that very webinar with a special course announcement included! The doors for Lauren's brand new course, Traffic Accelerator, are now open! If you are ready for a no-nonsense course focused on tangible steps to take to drive traffic directly to your Etsy store, this is the course for you. If you're considering this course, i...
Aug 29, 2022•41 min•Season 1Ep. 132
The day has officially arrived, the doors to Lauren's newest Masterclass "3 Strategic Shifts You MUST Make to Be Successful on Etsy in 2022" and her new program, "Traffic Accelerator" are officially open! Listen to this week's episode to hear Lauren describe what the difference is in her new course and how it differs from other training programs. If you have struggled to get your Etsy shop off the ground or achieve the success you had hoped for, this class is for you. The Masterclass is free, bu...
Aug 24, 2022•20 min•Season 1Ep. 131
In this week's solo episode, Lauren continues her series on SEO and the change that it can have in your shop's success when executed strategically. She reveals a new project she recently embarked on with a friend and the organic success they have seen all because of strong SEO. Learn also about Lauren's new SEO Accelerator and how you can be the first through the doors of this course launch. Connect with Lauren: Waitlist: LaurenKeplinger.com/masterclass Instagram: Lauren.Keplinger Website: Laure...
Aug 15, 2022•24 min•Season 1Ep. 130
You've heard of Etsy SEO (or maybe you haven't) but do you really know what goes into it, why it is so important for your shop, and where to focus your energy when you create your listings to make sure they get found in the Etsy search? In today's episode, we'll talk through all those things so that you can get found in the Etsy search, get in front of their huge international audience, and get more sales withou having to learn TikTok dances or master social media. Get on the Traffic Accelerator...
Aug 08, 2022•22 min
In this week's solo episode, Lauren talks about 3 ways that SEO can and will change the trajectory of your Etsy store or any e-commerce business. Learn about why SEO is what Lauren loves to talk about, and why it has become her passion to teach. Wondering why your shop isn't producing the results you believe it should? Check out this episode, for some tips and real talk with Lauren based on her own experiences. Are you ready to springboard your success through investing in your SEO? Mark your ca...
Aug 01, 2022•26 min•Season 1Ep. 128
In this solo episode, Lauren discusses tangible steps and strategies that you can implement into your Etsy shop to help jumpstart its success. She also sheds light on circumstances that can influence the profitability of your shop and actions you can take to avoid common pitfalls. Are you ready to springboard your success through investing in your SEO? Mark your calendars for August 24 when the doors open for Lauren's revamped SEO course! Visit laurenkeplinger.com/traffic to reserve your spot! C...
Jul 25, 2022•22 min•Season 1Ep. 127
In this week's solo episode Lauren discusses the importance of setting boundaries in your business. Some of these tips might seem counterintuitive to shop owners who are just starting out, but make no mistake that laying a firm foundation of healthy boundaries in your business now, will help you to thrive in the future. Learn how Lauren recommends you respond to special order requests, her take saying no and her opinion that 'not all money is good money.' All of this and more in this week's epis...
Jul 18, 2022•33 min•Season 1Ep. 126
Have you been experiencing slower than normal sales? Have you seen other sellers saying the same? Worried this is the beginning of the end for your business? Make sure you're not falling into this trap so that you don't throw in the towel in your business. Need more help? Download the free Etsy SEO Checklist at laurenkeplinger.com/checklist or find ways we can work together at laurenkeplinger.com/learn
Jun 27, 2022•27 min•Season 1Ep. 125
In this week's guest episode of Crickets to Cha-Chings, Lauren chats with Katie Hunt of Proof to Product. Katie talks about how a self-designed wedding invitation turned into a lucrative business assisting product-based business owners in placing their products on shelves. Katie and Lauren discuss the shift in eCommerce as a whole since the onset of COVID and the difference its had on consumer behavior. Listen to this and more in this week's episode of Crickets to Cha-Chings. Connect with Katie:...
Jun 20, 2022•25 min•Season 1Ep. 124
In this week's guest interview, Lauren interviews Elizabeth Chapel from Quilt Candy! Together they discuss their shared entrepreneurial spirit and the different mindsets they had in beginning their creative businesses. Elizabeth also shares inspiration on how to take a heavily hobby-centric niche and explore its scalability without becoming too broad in your scope. Listen to this collaboration of creative entrepreneurs in this week's episode of Crickets to Cha-Chings. For your 30-day free trial ...
Jun 13, 2022•31 min•Season 1Ep. 123
In this week's guest episode, Lauren interviews Erin Alexander of Product Powerhouse. Lauren and Erin when is the right time for a Shopify site. They talk about the differences between Etsy and Shopify and some of the strategies that you can employ on both platforms to make your business the most lucrative. All of these tips and more in this week's episode of Crickets to Cha-Chings Magic Spoon: Offer: magicspoon.com/crickets Promo Code: Crickets for $5 off! Connect with Erin: Website: productpow...
Jun 06, 2022•30 min•Season 1Ep. 122
In this week's guest episode, Lauren interviews Emily Kerr-Finell, co-founder of Wholesale in a Box. Lauren and Emily discuss how to determine if taking your business wholesale is the right choice for you. Emily breaks down the main aspects of your business you should consider first, as well as offers tips on how to break into your local wholesale markets. All this and more in this week's episode of Crickets to Cha-Chings. Connect with Emily: Website: www.wholesaleinabox.com/ Instagram: www.inst...
May 31, 2022•31 min•Season 1Ep. 121
In this week's guest episode, Lauren interviews Lisa Joworski of AWE Struck Aspirations. Learn about Lisa's passionate career in therapeutic recreation working with the older population and how that fueled and inspired her digital download Etsy store. Connect with Lisa: Etsy: https://www.etsy.com/shop/AwestruckAspirations Facebook: https://www.facebook.com/AWEStruckAspirations/...
May 23, 2022•25 min•Season 1Ep. 120
In this week's guest episode, Lauren interviews Ang Swann-Doyon from The Social Focus. Ang talks about creating social media that meets your target demographic where they naturally already hang out. Learn key tips for special strategy and more in this week's episode of Crickets to Cha-Chings. Connect with Ang: Website: https://www.thesocialfocus.co/ Instagram: https://www.instagram.com/thesocial.focus/...
May 16, 2022•39 min•Season 1Ep. 119
Brooke McMichael got started in the world of monogramming and applique several years ago, but when the pandemic hit the need to have a business with less inventory and easier fulfillment took over. She transitioned from finished monogrammed items to creating digital embroidery files, joined Scale Your Sales, and her business has taken off (without having to be shipping merchandise and dealing with supply chain issues!) Tune in to hear her story of making that transition and developing the expert...
May 09, 2022•33 min•Season 1Ep. 118
If you haven't yet, head to laurenkeplinger.com/bootcamp to register for the Build Your Brand Bootcamp. Happening April 25-April 28, we're doing a daily training with private daily podcasts, shop audits, and a pop up community.
Apr 25, 2022•5 min•Season 1Ep. 117
In this week's solo episode, Lauren discusses a change you can make in your Etsy store to increase your conversion rate. Are you seeing a lot of traffic but not the conversions you want? Do know what conversion rate is typical for where you are in your shop? Are you offering too many choices to your customers, leading to decision fatigue? All of these questions and more are discussed this week in Crickets to Cha-Chings. Connect with Lauren: Brand Bootcamp Signup: https://creativemomboss.lpages.c...
Apr 18, 2022•32 min•Season 1Ep. 116
Let's talk through what that looks like -- do you really want a full time income? what if you just want a supplemental income? can you hit that income goal with time intensive items? what kind of changes do you need to make to hit the revenue level you are wanting? Need more help? laurenkeplinger.com/checklist for the 8 step Etsy SEO Checklist
Apr 11, 2022•34 min•Season 1Ep. 115
In this week's solo episode Lauren talks about the ever-emerging issue of failure to take the next step, and why it occurs. Whether you are in the research and learning phase of your shop, are looking for the next stage of growth, or haven't even launched your shop, this episode is for you! Learn about Lauren's theories as to why inaction is so prevalent and what she recommends to her students in this week's episode of Crickets to Cha-Chings! Resources: Instagram: Lauren.Keplinger Etsy Step-by-S...
Apr 04, 2022•23 min•Season 1Ep. 114
In this week's guest episode, Lauren talks to Amy Eaton. Amy is a professional photographer turned photography coach. Hear some of Amy's tips and tricks on what makes a great product photo. Amy is also channeling her skills into a new venture to help creatives and makers alike! Listen to all this and more on this week's episode of Crickets to Cha-Chings. Connect with Amy: Website: https://www.amytakespictures.com/ Instagram: https://www.instagram.com/amy.takes.pictures...
Mar 28, 2022•31 min•Season 1Ep. 113
In this week's solo episode, Lauren shares tips about things you can do if you feel like you're struggling with business burnout. She shares her own personal experiences with feeling burnt out over the last couple of years, and the cyclicality of her burnout that is a new discovery! All of this and more in this week's episode of Crickets to Cha-Chings! I’d love to connect with you! Instagram: @ Lauren.Keplinger...
Mar 21, 2022•26 min•Season 1Ep. 112
In this week's guest episode, learn how Emily took a personal interest and passion and turned it into a profitable business! Emily put her seamstress and knitting skills to work to launch Blue Corduroy, specializing in hats of all shapes, textures, and sizes! Learn some tips and tricks from someone who took a passion and turned it into a profit in this week's episode of Crickets to Cha-Chings. Connect with Emily: Etsy: https://www.etsy.com/shop/BlueCorduroy Instagram: https://www.instagram.com/e...
Mar 07, 2022•24 min•Season 1Ep. 110
In this week's guest episode, Lauren interviews Scale Your Sales student, Angela Shehan. Angela's Etsy shop, Punaballoo specializes in punny print on demand items. Learn about Angela's experience diving right into the world of Etsy and some different strategies she deployed before she invested in Scale Your Sales in this week's episode. Connect with Angela: Etsy: https://www.etsy.com/shop/Punaballoo Website: https://www.punaballoo.com/...
Feb 28, 2022•23 min•Season 1Ep. 109
In this week's guest episode, Lauren interviews Scale Your Sales student, Cheri. Cheri opened her Etsy shop, The Rustic Rhode just 11 months ago and has already hit six figures in sales! Learn about Cheri's recipe for success and the most important lessons she learned as a Scale Your Sales student. Don't forget, doors are open now, enroll today! Connect With Cheri: Etsy: The Rustic Rhode Scale Your Sales Sign-Up: ScaleYourEtsySales.com...
Feb 21, 2022•31 min•Season 1Ep. 108
Are you afraid of being successful in your business? Are you letting that fear holding you back from moving forward, because you think that if you are successful it means giving up other very important things in your life? Let's talk through it today on this episode of Crickets to Cha-Chings Join Scale Your Sales during this special bonus period - http://www.scaleyouretsysales.com
Feb 18, 2022•11 min•Season 1Ep. 107
