Do you have squirrel syndrome? Do you find yourself jumping from task to task, frustrated when you don't have success on any one thing (or platform)? If so, this episode is for you! Learn how squirrel syndrome derails the success you can have with your business, and how to fix it so that you can be in it for the long haul! laurenkeplinger.com/masterclass for the Masterclass happening Feb 17, 1pm Eastern
Feb 16, 2022•16 min•Season 1Ep. 106
Tune in this week to hear Lauren's interview with Scale Your Sales student, Kim Tranquilli. Kim's Etsy store, FindUrHappiness, recently rebranded to The Sunny Paper Studio experienced an 11x increase in sales over the last 18 months. Learn how Kim has scaled her sales, and what decisions she made to streamline her processes and find her niche in this week's episode of Crickets to Cha-Chings! Masterclass Registration: LaurenKeplinger.com/Masterclass The Sunny Paper Studio Etsy: https://www.etsy.c...
Feb 15, 2022•29 min•Season 1Ep. 104
Today on the podcast, we are talking through an incredibly important mental shift, whether you are brand new to business, been selling on Etsy for a while, or are just dipping your toes in the pool. Don't miss this mini episode as we talk through the mindset surrounding starting a business and how you frame what you're doing. 3 Sneaky Mistakes that will sink your Etsy shop (Feb 17 at 1pm Eastern) - laurenkeplinger.com/masterclass
Feb 14, 2022•10 min•Season 1Ep. 104
In this week's solo episode, Lauren announces the newest Scale Your Sales enrollment period and what is changing in the program for 2022. Learn about listing critiques and Lauren's 20-minute hot seat, exclusive for Scale Your Sales students. Don't miss the special enrollment period, beginning February 17 after her Masterclass. To enroll in the Masterclass visit: LaurenKeplinger.com/masterclass Connect on Instagram: Lauren.Keplinger
Feb 07, 2022•27 min•Season 1Ep. 103
In this week's podcast, Lauren interviews second-time guest, Liz Wengard. Liz is a Scale Your Sales student who doubled her Etsy sales in less than a year while raising a young family. This week, Liz talks about her family's recent decision to put more of an emphasis on her Etsy store while her family continues to grow. Learn how Liz has scaled her shop and about her future plans in this week's episode of Crickets to Cha-Chings. Connect with Liz: Instagram: LizsDesigns Etsy: Liz’s Wood Designs L...
Jan 31, 2022•27 min•Season 1Ep. 102
In this week's solo episode, Lauren discusses running a business when you are mentally exhausted. It's no secret the last two years have been nothing less than unexpected, but do you have an outlet to express your feelings? And what can you do to alleviate stress on yourself in your workspace? Join Lauren in this week's episode of Crickets to Cha-Chings. Website: www.laurenkeplinger.com Need help with your Etsy traffic - download the SEO Checklist at http://www.laurenkeplinger.com/checklist Conn...
Jan 24, 2022•26 min•Season 1Ep. 101
In this week's guest episode, Lauren interviews DeAnn. DeAnn is a Scale Your Sales student who found her sweet spot in business that allowed her to go full-time! Lauren and DeAnn discuss the importance of fine-tuning the details and knowing when it's time to take the leap of going full-time. Check it out in this week's episode of Crickets to Cha-Chings! Connect With DeAnn: Web: https://cantsitstillcrafts.com/ Instagram: CantSitStillCrafts Etsy: Can’t Sit Still Crafts...
Jan 17, 2022•27 min•Season 1Ep. 100
In this week's solo episode, Lauren discusses creating guilt-free policies in your Esty shop. Setting policies that you stand behind should be your first step in launching your shop. But what are some common policies you should consider? And are you selling yourself short by being flexible with every customer? Listen to Lauren's opinions, suggestions, and current policies in this week's episode of Crickets to Cha-Chings!
Jan 10, 2022•25 min•Season 1Ep. 99
In this week's solo episode, Lauren discusses what did and did not work in her Etsy shop in 2021. Dive in as she discusses her 2021 goals, challenges, successes, and new endeavors! Learn also what goals Lauren has set for herself in light of 2022. Looking to connect with Lauren? Slide into her DMs on Instagram: @lauren.keplinger
Jan 03, 2022•29 min•Season 1Ep. 98
In this week's episode, Lauren interview Michelle Palacios to discuss goal planning for 2022. Michelle discusses her steps to creating tangible goals that make follow-through manageable instead of overwhelming! Connect With Michelle: Web: https://mandkcollective.com/ Instagram: MandKCollective
Dec 27, 2021•34 min•Season 1Ep. 97
In this week's episode Lauren Interviews Nicole Stevenson from Dear Handmade Life. Learn all about Nicole's journey from starving artist to multi six-figure entrepreneur! Explore all that the Dear Handmade Life community has to offer, and enjoy the conversation about the importance of grit in this week's Crickets to Cha-Chings! Dear Handmade Life Instagram: dearhandmadelife Facebook: https://www.facebook.com/dearhandmadelife...
Dec 06, 2021•34 min•Season 1Ep. 96
In this week's episode, Lauren interviews Michelle of Lushy Labels! Michelle's personalized wine label Etsy store boomed with 2,000 sales in just 6 months! Learn why she believes prioritizing personalization and customer service are two major keys to standing out on Etsy. Etsy: https://www.etsy.com/shop/LushyLabels Instagram: https://www.instagram.com/lushylabels/ Facebook: https://www.facebook.com/LushyLabels/ Pinterest: https://www.pinterest.com/lushylabels/_created/...
Nov 29, 2021•29 min•Season 1Ep. 95
In this week's episode, Lauren interviews Scale Your Sales student, Kellie Abernethy. Kellie's Rest of the Nest Etsy store is 18 months old with 3,800 sales! Learn about Kellie's belief that grit and perseverance are the key factors in the success of your Etsy store. Listen now! Sign up for the email list: https://www.laurenkeplinger.com/email Rest of the Nest Etsy: https://www.etsy.com/shop/RestoftheNest Rest of the Nest Instagram: https://www.instagram.com/restofthenest/ Rest of the Nest Faceb...
Nov 22, 2021•28 min•Season 1Ep. 94
In this week's solo episode, Lauren talks about the hotly debated topic of Black Friday! Should you even consider running a Black Friday special? If you don't run a Black Friday special, what are other strategies you can employ? Lauren discusses all of these questions and more this week on Crickets to Cha-Chings!
Nov 15, 2021•24 min•Season 1Ep. 93
In this week's solo episode Lauren talks about the benefits of building your email list on Etsy. Do you know the different regulations, terms, and conditions that you have to follow when building an email list? Do you see the importance, or are you a skeptic? Learn all about email this week on Crickets to Cha-Chings. Join the waitlist for Lauren's newest course: LaurenKeplinger.com/Email
Nov 08, 2021•25 min•Season 1Ep. 92
Tune in this week to hear Lauren interview Lacey Gist about great strategies to prepare for your holiday shipping this season. Learn about different platforms that help you compare prices in one place, and expert takeaways for various shipping methods. Connect With Lacey: Etsy: https://www.etsy.com/shop/PeachBloomCreations Instagram: https://www.instagram.com/peachbloomcreations/ Facebook: https://www.facebook.com/peachbloomcreations/...
Nov 01, 2021•25 min•Season 1Ep. 91
In this week's solo episode, Lauren talks about her recent foray into the world of digital downloads. Learn about the reasons that adding a digital download option to your shop's offerings are beneficial as well as misconceptions about the world of digital. Lauren herself breaks down her experience this week, so check it out! Instagram: https://www.instagram.com/lauren.keplinger/
Oct 25, 2021•26 min•Season 1Ep. 90
In this week's episode Lauren talks about one of her FAQs, knowing when you're ready to hire an employee. Learn about Lauren's personal experience hiring her first employees, what she learned, and what she'd change and suggest before you make the jump!
Oct 18, 2021•25 min•Season 1Ep. 89
In this week's episode, Lauren talks about some tips for the upcoming holidays! It might seem early to be thinking about Christmas, but the early bird gets the worm! Check out Lauren's tips for the holidays and how to best prepare/strategically take advantage of the uptick in traffic. To watch Lauren as she ventures into the world of vlogging, check out her Youtube Channel! LaurenKeplinger.com/youtube
Oct 04, 2021•27 min•Season 1Ep. 88
In this week's episode, Lauren interviews Tannice. Tannice is a Scale Your Sales student and runs the shop, MahjuArt, which specializes in decoupaged art pieces in the form of jewelry, ornaments, and any other surface she can think of! Tannice started her shop in 2020 in the midst of Covid, and she is a great example of jumping right into your shop and not letting fear or overthinking inhibit taking action! Connect with Tannice: Etsy: Mahjuart.com Instagram: https://www.instagram.com/mahjuart20/...
Sep 20, 2021•28 min•Season 1Ep. 87
This week, Lauren interviews one of her students, Maddy. Maddy started her shop, WinnieandMe, which specializes in custom acrylic keychains. Maddy balances her Etsy store in addition to being a student, working towards her Bachelor's degree in Elementary Education. Learn how Maddy balances her store and being a student without allowing it to take over her life! Connect with Maddy: Instagram: https://www.instagram.com/shopwinnieandme/ Etsy: https://www.etsy.com/shop/ShopWinnieandMe Facebook: http...
Sep 14, 2021•24 min•Season 1Ep. 86
In this week's episode, Lauren talks about 3 major mindset shifts that you must master for Etsy success. How do you shift from thinking of your Etsy store as a hobby to a profitable entity? How do you set goals and strategize growing your shop? How do you set long-term goals and why is that important? Lauren addresses these questions and more this week on Crickets to Cha-Chings. Interested in learning more? Secure your spot for Scale Your Sales, live this Friday, September 10 at 12 noon EST. Sav...
Sep 06, 2021•28 min•Season 1Ep. 86
In this week's episode, Lauren interviews Lindsey Daniels of The Dandelion Bay. Linsdey talks about her handmade jewelry Etsy shop, struggles she faced at the beginning, and how a product refresh lead to her making 5-figures in less than 12 months! Want to check Lindsey Daniels out online? The Dandelion Bay Etsy Shop: https://www.etsy.com/shop/thedandelionbay/ The Dandelion Bay (Pinterest): https://www.pinterest.com/thedandelionbay/_created/ The Dandelion Bay (Facebook): https://www.facebook.com...
Aug 30, 2021•40 min•Season 1Ep. 85
This week we are talking about how to use our shop's data to reverse engineer your success! Many people shy away from looking at the raw data from their shop, but it truly is the best way to strategize your goal setting. We are looking at a few examples to take this strategy step by step. Download Reverse Engineer Your Profit Goals: laurenkelplinger.com/data Listen to Why Conversion Rate Matters (and how to improve yours if it's low!): https://cricketstochachings.libsyn.com/why-your-etsy-convers...
Aug 23, 2021•28 min•Season 1Ep. 84
In this week's Crickets to Cha-Chings episode, Lauren talks about interesting questions that arose during an Instagram AMA. Does raising the prices of the products in your shop mean you're greedy? And who is the determinant to say that you are? Does having the cheapest product on the block guarantee success, or should your pricing be strategic? Get Lauren's take on these questions and more in this week's episode!
Aug 16, 2021•21 min•Season 1Ep. 83
In this week's episode, we talk to Nichole Young! Nichole is a Scale Your Sales student who started her Etsy shop just over a year ago. When a large embroidery-based Facebook group announced it was shutting down, Nichole took the initiative to establish a new support community! Learn how this community serves as a source of inspiration while also strategically building Nichole's loyal customer base, all in this episode! Want to check Nichole out? The Fernway Studio Etsy Shop: https://www.etsy.co...
Aug 09, 2021•33 min•Season 1Ep. 82
In this week's solo episode, we reflect on some of the lessons I learned after 20,000 sales on Etsy. It's been a wild ride these last 10 years, and it's time for us to dive into some lessons I wish I'd committed to earlier. Spoiler alert: there is a bonus tip for all you dedicated listeners! Need help getting more traffic to your shop? Check out the SEO Checklist at laurenkeplinger.com/checklist
Aug 02, 2021•36 min•Season 1Ep. 81
In this week's episode, we speak with Emily from ScrubHatsbyEmily! Emily's work as an operating room Nurse inspired her store and after Covid hit, her shop boomed. Learn how she leaned into the trend and grew her business in a time of uncertainty. Check out her shop at: https://www.etsy.com/shop/ScrubhatsbyEmily
Jul 26, 2021•26 min•Season 1Ep. 80
One thing that people know about me is that I am *not* about sugar coating things or being wishy washy and un-opinionated....which means that I tend to make statements in a pretty definitive way - do this, don't do that, etc. When I tell you all the best practices or the most strategic way of building your shop, I'm totally teaching you what I'm doing right now...but after 3+ years of teaching and 9+ years of selling on Etsy, sometimes things change along the way. This episode is my look back at...
Jul 19, 2021•26 min•Season 1Ep. 79
The first half of 2021 has been.....more similar to 2020 than we wish! This episode goes behind the scenes of my monogrammed baby gift Etsy shop to look at what is working, what is NOT working, where I am changing things up for the second half of the year, and what has surprised me about the post COVID sales landscape. Need help getting more traffic to your shop? Check out the SEO Checklist at laurenkeplinger.com/checklist
Jul 12, 2021•32 min•Season 1Ep. 78
