What happens when you have a product that suddenly goes viral? How does it impact your business, and how do you keep that momentum going? Mackenzie Twardus had this experience after a well known speaker tagged her product on Instagram, and her sales blew up. Listen in to hear about what the experience of going viral was like, where she went right and wrong in the process, and how she has kept up her sales momentum for future growth.
Jul 05, 2021•28 min•Season 1Ep. 77
Kate Ahl is a Pinterest master, and today on the podcast she's sharing her knowledge of how to build your Pinterest account for a product based business, specifically an Etsy shop. We talk through: - Algorithm changes and how that impacts your reach - Video and Story pins and how to work those to your advantage - Changes to the platform and where she sees it heading in 2021 Listen in for all the tips and tricks about Pinterest from someone who has spent years mastering the platform. Need more he...
May 31, 2021•30 min•Season 1Ep. 76
Today I'm coming at you with some unpopular opinions. These are things that I've observed after 8.5 years of selling on Etsy that I just think are overrated and/or misused about the platform and what people think. We're talking: ODR Halting sales because of an influx of orders Why Etsy isn't "taking" your profits Why OVERSATURATION isn't the reason that your products aren't selling -- and what you can do about it. Want more help? Download the Etsy SEO Checklist at laurenkeplinger.com/checklist N...
May 24, 2021•31 min•Season 1Ep. 75
Karen Dibert of The French Dog talks to us today about creating a brand rep program for her Etsy shop. We dive into: 1) How to search for reps, what that looks like for her shop, and how she uses the brand rep search to increase her Instagram reach and exposure 2) What kind of brand rep benefits she offers, how that works for her financially, and what the incentives are for the rep to continue to work with her 3) The good, bad, and ugly of times that it has worked fabulously and times that it ha...
May 17, 2021•29 min•Season 1Ep. 74
What's coming down the pipeline for 2021? Where do I see Etsy headed and changes to the platform in the future? That's what we are talking about in this episode! Get on the waitlist for Scale Your Sales when it opens on Friday, May 7 at http://www.scaleyouretsysales.com
May 05, 2021•23 min•Ep. 73
One of the biggest ways to build a successful business is by doing what things that other people aren't willing to do. That looks different in a digital versus a product based business, and has ebbed and changed over the course of the 8.5 years of my own business, but it is something that has been constant throughout those years of building and growing and something that I give a lot of credit to in the success I've had. Today we're talking through what that looks like for your Etsy shop, includ...
May 03, 2021•29 min•Season 1Ep. 72
Aline Fedorowicz has built a successful Etsy business by broadening her horizons, expanding on her income streams, and still being able (and having time!) to take on the passion projects that she WANTS to make. If you're worried that the market for highly detailed, customized items on Etsy is waning, listen in today to hear how Aline has been able to master the balancing act between lower priced, quicker produced items and intricate, higher priced artistically fulfilling art. SEO Checklist - lau...
Apr 26, 2021•32 min•Season 1Ep. 71
I was recently inspired by a podcast episode I listened to about thinking like a scientist in online business, and all the ways that that can help to remove the emotion and build mental grit as you become an entrepreneur. Listen today to be inspired, motivated, and take that scary leap forward in your business without fearing failure or feeling like you won't be able to do it. Download the SEO Checklist at laurenkeplinger.com/checklist Join the Etsy Roadmap Facebook group at laurenkeplinger.com/...
Apr 19, 2021•25 min•Season 1Ep. 70
Ashley Greenwood jumped into a brand new Etsy shop last year, and came out the gate in her first 12 months with $25,000 in sales. And the best part? She's in a notoriously "saturated" niche of wreaths! If you're feeling discouraged or like everything has already been done, tune into this episode for a shot of inspiration, encouragement, and some serious business savvy on how to build a shop that stands out and rocks some sales right from Day 1. Struggling to get seen and found on Etsy? Make sure...
Apr 12, 2021•27 min•Season 1Ep. 69
Your Etsy conversion rate is something that is going to be critical to your success as a seller. If you are only converting .5% of the people who come into your shop, the work you have to do to have significant sales is so much harder! In this episode, we'll talk through: 1) How to know if your issue is traffic volume or conversion rate 2) What a decent conversion rate looks like, and what kind of numbers you should be aiming for 3) Ways that you discourage buyers from buying (and things you may...
Apr 05, 2021•26 min•Season 1Ep. 68
On today's episode, Sarah Korhnak (of SmallBusinessSarah.com) walks us through the ins and outs of bookkeeping as a small business and Etsy shop owner. We talk: • First steps to be prepared and make things easier come tax time • How bookkeeping can help us make better financial decisions throughout the year in business • What software she recommends to keep track of your expenses and income throughout the year (hint: it's not what integrates directly with Etsy!) • Sales tax, and when we need to ...
Mar 01, 2021•30 min•Season 1Ep. 67
Liz joined SEO Superstars (now inside of Scale Your Sales) back in September because she wanted to make sure her shop was totally optimized to get passive traffic from the Etsy search. She celebrated 1000 sales and counting in her shop, while also being a full time stay at home mom and building a business that works around HER life, not the other way around. Liz tells us her story of setting priorities, chasing after goals, and building a business in the margins of time in her life while also be...
Feb 15, 2021•36 min•Season 1Ep. 66
There are certain pieces of building an Etsy business that are absolutely vital for your success. Whether you are selling handmade, digital, vintage, or something else, you must have these things in place if you want to get traffic, have a profitable shop, continue to grow, and stand out in saturated markets. If you have struggled to gain traction on Etsy and build the business that you are wanting, listen in for three vital factors that you must master in order to be successful as an Etsy busin...
Feb 08, 2021•28 min•Season 1Ep. 65
Eugenia Salnikova has been a student in my program for over a year, but decided to pivot her business in the midst of COVID last year to create wooden embroidery crafting kits for buyers to create while they are home. Since last summer, she's grown the business to produce a full time income to support her business partner (her mom) as well as a part time income for herself...so if you are tracking that, that's a full time and a half income in less than a year! Listen in to hear: Eugenia's advice...
Feb 01, 2021•38 min•Season 1Ep. 64
Today on the podcast we get to hear from Pamela Lagoudakis, a student in my signature program. Pamela started her Etsy shop, Wonderland Book Sleeves, but found that she was lacking clarity and direction in her business. She joined my program in January 2020, and through the course of last year she re-branded, hit 1000 sales in her shop, and 8x her income...and best of all, she was able to cut back on the hustle and marketing that she was doing, focusing on doing the things she LIKES to do, and i...
Jan 25, 2021•37 min•Season 1Ep. 63
For the first time ever, I have a repeat guest on the podcast! Kristyn Burney is back again to talk Instagram in 2021 for Etsy shop owners. We'll talk through: - What the heck you should be posting (hint: it's not just product photos!) - How to set boundaries between your shop and your personal life in your IG account - Why MY Instagram following is a train wreck, and where I went wayyy off course in building a following - How to make sure your Instagram is actually profitable, and not just a pr...
Jan 18, 2021•35 min•Season 1Ep. 62
Continuing with our business building series to kick of 2021, we're talking financials and getting legit with Janet LeBlanc of Paper and Spark. The beginning of the year is a fantastic time to make sure your financial house is in order so that you can be prepped and ready to go come tax season, so make sure you tune in for all the down and dirty tips and tricks of financial organization. Check out Janet's Bite Sized Bookkeeping program at laurenkeplinger.com/financials and use the code LAUREN20 ...
Jan 11, 2021•27 min•Season 1Ep. 61
2020 has been a heck of a year, and in this podcast I go through what has worked for my shop, what hasn't worked, the hard and fast numbers for the end of the year, and where I hope to be headed in 2021! Etsy Roadmap FB Group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist
Jan 04, 2021•27 min•Season 1Ep. 60
We all know pricing your products is a critical part of running a successful Etsy business, but do you have a strategy that makes that work for your margins? Today on the podcast we're talking with Michelle Palacios of M&K Collective, who has made it her mission to support creative business owners in their pricing strategy so that they can run profitable, successful Etsy shops. Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist Pricing Roadmap Do...
Dec 28, 2020•33 min•Season 1Ep. 59
Wanting to take your shop to the next level in 2021? Ready to put 2020 behind you and start looking forward to the future? Make sure you tune in to hear four critical pieces you need to have in place to make 2021 your best year yet! Links: Etsy Roadmap Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist Download - laurenkeplinger.com/checklist
Nov 23, 2020•32 min•Season 1Ep. 58
The holiday season is upon us, and that can be a good OR bad thing....depending on how prepared you are! Let's walk through some things to think about and plan for as we dive into what's sure to be the wildest holiday season yet. Want that special bundle deal I talked about? Sign up for the SEO Checklist and you'll get all the details when it releases - laurenkeplinger.com/checklist
Nov 16, 2020•25 min•Season 1Ep. 57
Jacinta Taylor has built a wildly successful business in an emerging market in Australia - eco friendly household wares. As we head into 2021 where things will (hopefully) begin to get back to normal, listen in to hear her talk about scaling her business through in person events, selling internationally, and standing out in a market place without a huge local awareness. Looking to scale your sales? Check out the free SEO Checklist at laurenkeplinger.com/checklist to download Laminated Cotton Sho...
Nov 09, 2020•39 min•Season 1Ep. 56
In the age of the internet expert, you can fall prey so easily to things that totally derail your progress or distract you from the end goal of having a successful Etsy shop. Today, we're diving into 3 of those myths that you probably believe about selling on Etsy -- and you don't want to miss these. I've been hearing these things since I started selling on Etsy in 2012, and I'm still seeing people post them in Facebook groups and spread them around the web now...but we're going to finally...
Sep 14, 2020•26 min•Season 1Ep. 55
Today on the podcast, Samantha Booth is talking all about marketing her shop - from having a roller coaster and not many sales (even with national magazine features) to having steady, consistent, and growing sales through optimizing her SEO and gaining passive traffic from Etsy. Listen in to hear all her advice about niching down, scaling your sales, and how you can finally let go of the stress of trying to drive traffic on your own.
Sep 07, 2020•32 min•Season 1Ep. 54
I went from being overwhelmed, overworked, and making barely minimum wage to having a successful, streamlined six figure shop working less than 10 hours a week. But it wasn't without missteps along the way. Listen in to hear about why I quit my shop at one point, and what the biggest changes were in shifting to a profitable business that worked around my family. Sign up for the Etsy SEO Checklist - laurenkeplinger.com/7steps
Sep 03, 2020•24 min•Season 1Ep. 53
I'm a big fan of working smarter, NOT harder, and streamlining things to do as little work as possible to get maximum results. And the way to do that on Etsy, my friend, is optimizing your SEO. --------- DOWNLOAD THE SEO CHECKLIST Head to laurenkeplinger.com/7steps if you don't have a copy of the checklist...
Aug 24, 2020•19 min•Season 1Ep. 52
Mistakes are always going to happen, and are a huge part of being a business owner. But the way I see it, the fewer mistakes you have to make the hard way, the better. When it comes to sharing the behind-the-scenes of my own business, I'm pretty transparent. This is the the stuff I WISH I had had someone tell me when I was first jumping in, or even as I was growing and struggling to make the leap to the next level. Want to know the things I wish I had done sooner in my business? Listen in for al...
Aug 17, 2020•29 min•Season 1Ep. 51
Back by popular demand - an update and behind the scenes look at my business. Here's what worked and didn't work (hello COVID!) so far in 2020, the tangible numbers of my Etsy shop, and some moving forward goals for the end of 2020. Join the community and share your goals for the end of the year -- laurenkeplinger.com/facebook
Aug 03, 2020•35 min•Season 1Ep. 50
Grace Hayden has mastered the art of connecting with influencers and collaborating to promote her brand of Turkish towels across multiple platforms. Tune in to hear how she develops a promotional calendar, finds people to collaborate with, and sources products that are NOT handmade to build a profitable business. Connect with us on Facebook at laurenkeplinger.com/facebook Check out Grace Hayden's shop at thebalimarket.us And her Shopify education website at itsgracehayden.com...
Jul 27, 2020•31 min•Season 1Ep. 49
How does an Etsy shop stay relevant as trends and popular items change? Gaby Abrams has built a wildly successful Etsy shop in the ever changing market of digital downloads, and she's here to talk to you about figuring out what is popular, catching on to those "trending items" and turning them into sales machines! Join the Etsy Roadmap FB Group - laurenkeplinger.com/facebook Download the free SEO Checklist at laurenkeplinger.com/checklist
Jun 23, 2020•33 min•Season 1Ep. 48
