149. Why Selling Online Ends Up Being a Lot More Expensive Than You Anticipated (Myth #2)

While starting an online business is significantly cheaper than starting a brick and mortar business, it’s not free.

At the very least you have material or equipment expenses, and some costs to create some basic branding, listing fees on Etsy, etc, and it’s important to be prepared for these expenses, otherwise the efficiency of how you run your business is going to majorly suffer.

Being prepared for business related expenses and then being able to take some of your revenue and reinvest it back into your business is going to allow you the freedom and flexibility to grow in strategic ways and not be constantly putting out fires to stay afloat.

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