Instagram Growth Beyond Expectations: What does Identity have to do with it?

Firefighter turned chocolatier, Zoë Roberston, moved from the South of England to the North, where she started selling her artisan chocolate slabs on Instagram. She built a new life around her chocolate business and now owns a production site. We discuss moving from one part of a country to another and how to grow a creative business on a saturated social media platform by focusing on location and identity.