What is a View, Really? feat. Drew Baldwin, Founder & CEO of Tubefilter

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in! 

Here's more detail on what we covered today:

• YouTube is making Shorts views go up - Tubefilter
• Seniors are watching twice as much YouTube on TVs as they were a year ago - Tubefilter
• YouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto
• 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
• Peyton Manning Joins $45 Million Fundraising for Good Good Golf - Bloomberg
• Good Good just got $45 million to grow its YouTube golf empire - Tubefilter
• Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter
• 'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard Dem
• No, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - Tubefilter
• Viral morning routine creator Ashton Hall doesn’t care about people copying his content - Dexerto

Creator Upload Socials:

YOUTUBE

INSTAGRAM

TIKTOK