The Surprising Growth in Creator Marketing Budgets, feat. EMARKETER VP and Principal Analyst Jasmine Enberg
Apr 18, 2025•30 min
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Episode description
We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas meltdown.
Here's more detail on what we covered today:
- View Jasmine Enberg's coverage on EMARKETER.
- Follow Jasmine Enberg on LinkedIn.
- Companies are increasing their influencer marketing budgets. Here's what they're looking for. - Tubefilter
- Fans have more ways than ever to give creators direct financial support. But what if a recession hits? - Tubefilter
- Mark Zuckerberg Saw TikTok as Threat, Meta CEO Testifies - Bloomberg
- Zuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer | TechCrunch
- Snap’s new ad format asks brands to pay for creators’ education - Tubefilter
- MrBeast responds as ‘MrBeast Experience’ in Las Vegas descends into chaos - Dexerto
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