I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited about, it can be tempting to dive all in on that idea, which creates this challenge: if I have a bunch of ideas, how do I choose where I should alloc...
Apr 08, 2025•21 min•Season 1Ep. 250
Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010. I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020. So this is a full circle moment for me. This week, Chase is releasing his newest book...
Apr 01, 2025•48 min
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab
Mar 29, 2025•5 min•Season 1Ep. 249
Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals. If you remember the last conversation between Justin and I, he was launching his book and feeling a little nervous about planning this event. I was excited to join him in San Antonio for Sponsor Games, but unfortunat...
Mar 25, 2025•42 min•Season 1Ep. 248
We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed. I typically judge the health of my business on revenue and profitability. And for a little behind-the-scenes, I'm taking some big bets in the business this year and investing a lot of d...
Mar 18, 2025•58 min•Season 1Ep. 247
In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be truly life and business-changing. So, I thought this would be a great opportunity to do another listener Q&A episode. I've been asking for questions this...
Mar 11, 2025•1 hr 21 min•Season 1Ep. 246
→ Subscribe to the newsletter → Join The Lab
Mar 07, 2025•5 min•Season 1Ep. 245
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with fr...
Mar 04, 2025•1 hr 5 min
Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader. Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionalit...
Feb 25, 2025•1 hr 1 min
→ Subscribe to the newsletter → Join The Lab
Feb 21, 2025•6 min•Season 1Ep. 244
Brock Johnson is an Instagram growth coach with nearly 800,000 followers. Brock has grown his Instagram by 1,000 followers per day, for the last two years. He's helped thousands of people improve their Instagram through one-on-one coaching and his membership, the InstaClub Hub. In this episode, I ask Brock a lot of my basic questions, like how often to post and whether scheduling has a negative impact, and some more nuanced questions, like how to move people off of Instagram. Full transcript and...
Feb 18, 2025•1 hr•Season 1Ep. 243
Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck. Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success. Full transcript and show notes Mark's Website / Twitter / Instagram / YouTube / LinkedIn / TikTok *** TIMESTAMPS (00:00) YouTubers ...
Feb 11, 2025•53 min•Season 1Ep. 242
Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you’ll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn. In this episode, Lara teaches us her secrets to growth on LinkedIn, her outlook on the future of video on the platform, how she thinks about the opportunity of Company Pages, and more. Full t...
Feb 04, 2025•58 min•Season 1Ep. 241
Valerie Feghali is a member of our membership community, The Lab. She impressed me immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend while also growing her email list. Her story gets even more incredible because just a few years ago, she was a wellness coach serving clients 1:1. Bu...
Jan 28, 2025•58 min•Season 1Ep. 240
Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals with a mission to help creators big and small land one million paid sponsorsh...
Jan 21, 2025•58 min•Season 1Ep. 239
→ Subscribe to the newsletter → Join The Lab
Jan 17, 2025•7 min•Season 1Ep. 238
Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages. That last one, How to Trust and Be Trusted, is brand new and actually just released today in audio only, which is a fascinating decision that we'll also discuss later in the conversation. Rachel is consistently recognized as a top keynote speaker, and her TED Talks...
Jan 14, 2025•54 min•Season 1Ep. 237
Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike’s books have the same goal – to help small business owners and eliminate what he ca...
Jan 07, 2025•58 min•Season 1Ep. 236
→ Subscribe to the newsletter → Join The Lab
Jan 04, 2025•4 min•Season 1Ep. 235
Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016. Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything. In this episode, Garrett breaks some of those processes down, includ...
Dec 31, 2024•59 min•Season 1Ep. 234
→ Subscribe to the newsletter → Join The Lab
Dec 27, 2024•6 min•Season 1Ep. 233
Dan Andrews founded the Dynamite Circle and Dynamite Jobs and is now a repeat guest. Dan was first on the show in episode #32 in November 2020. I've been listening to Dan's podcast, Tropical MBA, since 2014, and that was 5 years after they started. Tropical MBA started as a podcast for location-independent entrepreneurs and has grown into a thriving global community. The Dynamite Circle is a paid membership community that Dan and his partner, Ian, built from the podcast's success. It has more th...
Dec 17, 2024•46 min•Season 1Ep. 232
→ Subscribe to the newsletter → Join The Lab
Dec 14, 2024•5 min•Season 1Ep. 231
YouTubers keep a lot of secrets, but that's not really my style. So last week, I asked my audience for questions that creators are typically too afraid to answer. How much does this channel make? What are my politics? And how much time do I actually spend working? In this video, my producer, Conor, and I answer all these questions and more with complete transparency. Full transcript and show notes Conor's Twitter / Instagram *** TIMESTAMPS (0:00:00) How Much Does a 100K Channel Make? (0:02:26) W...
Dec 10, 2024•2 hr 44 min•Season 1Ep. 230
Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook. In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram. @natashatwillis → message “JAY” Full transcript and show notes Natasha's Website / Twitter / Instagram / YouTube /...
Dec 03, 2024•1 hr 3 min•Season 1Ep. 229
Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform. Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform. 5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data...
Nov 26, 2024•1 hr 3 min
→ Subscribe to the newsletter → Join The Lab
Nov 25, 2024•6 min•Season 1Ep. 228
In this episode, I answer the questions you're afraid to ask. I very explicitly asked people on my social media, "What are the questions you're afraid to ask me?" Things that feel a little bit off limits or taboo. And we got a lot, a lot of great questions. → Get your questions answered Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #215: How I Would Hit 100K YouTube Subscribers in 1 Year (If I Could Start Over) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE R...
Nov 19, 2024•1 hr 3 min•Season 1Ep. 227
→ Listen to Zach Braff x Rich Roll → Subscribe to the newsletter → Join The Lab
Nov 15, 2024•6 min•Season 1Ep. 226
Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000. Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers o...
Nov 12, 2024•57 min•Season 1Ep. 225
