Send us a text Stop Ignoring This One Email That Can Make or Break Your Subscriber Relationship If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability. In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newslet...
Jul 21, 2025•11 min•Ep. 226
Send us a text Does running a membership have to mean being online 24/7? I used to think so—until I found a better way. In this episode of the Creator’s MBA, I’m lifting the curtain on a topic that surprises a lot of people: running multiple successful memberships without a traditional online community. That’s right—no Facebook groups, no Circle, no Slack, no constant notifications. When a fellow podcast host recently said, “Wait, you can do that?” I realized just how many creators still think 2...
Jul 15, 2025•12 min•Ep. 225
Send us a text If you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode. This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for free and you're ready to shift into a for-profit digital product business, this one’s for you. I share the mindset shift that made a huge difference i...
Jul 09, 2025•9 min•Ep. 224
Send us a text AI Isn’t Replacing Course Creators—It’s Redefining Our Role I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you. Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dy...
Jul 02, 2025•10 min•Ep. 223
Send us a text Struggling to keep up with all the AI changes? You’re not alone. If AI feels like it’s moving faster than you can keep up with, you’re in good company. That’s exactly why I joined forces with some of my smartest business friends for a panel we called “The Summer of AI.” We recorded the conversation and I knew I had to bring it to the podcast for you. This isn’t a lecture. It’s a behind-the-scenes look at how we’re all navigating this fast-moving space: what we’re testing, what’s w...
Jun 25, 2025•1 hr 27 min•Ep. 222
Send us a text If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land. In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and own...
Jun 18, 2025•19 min•Ep. 221
Send us a text Why Your Funnel Isn’t Making Money—And How to Fix It Fast I know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in. It’s easy to think something is broken, or worse, that you need to start from scratch. But let me tell you: your funnel probably isn’t broken. It just needs a few smart tweaks and the right kind of traffic to thrive. In this episode of the Creator’s MBA Podcast, I’m walking you through the most common reasons...
Jun 11, 2025•13 min•Ep. 220
Send us a text I’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason? They’re offering more content instead of something different . In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate. Paid newsletters aren't just about adding more to your free content—they're a digital product with a specific promise and transformation. In t...
Jun 11, 2025•10 min•Ep. 219
Send us a text If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you. In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork and ...
Jun 04, 2025•16 min•Ep. 218
Send us a text If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you. This week on Creator’s MBA , I’m taking you behind the scenes of both of my brands— HobbyScool and DestiniCopp.com —and walking you through the exact business models and revenue streams I use today , including: What I do now to generate consistent, scalable revenue What I no longer do (like done-for-you services and high-ticket coaching) a...
May 28, 2025•21 min•Ep. 217
Send us a text If you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!). Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list with qualified subscribers who are genuinely interested in what you offer. You'll learn four specific methods that have helped my clients go from zer...
May 21, 2025•16 min•Ep. 216
Send us a text Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit. I break down exactly how I went from feeling trapped by social media algorithms to making $3,000 in a single month just from my email newsletters. If you've been wondering whether all that posting, engaging, and hashtag ...
May 14, 2025•29 min•Ep. 215
Send us a text Ever feel like you’re the only one not making six figures from a single PDF or going viral every other week? In this episode, I’m sharing a message from one of my clients that really hit home. She opened up about the pressure of constantly seeing big, flashy success stories and how discouraging it can feel when you’re in a season of rebuilding or slow growth. I talk about: Why these $1M-in-a-year stories can mess with your mindset What most people don’t tell you about their “overn...
May 07, 2025•13 min•Ep. 214
Send us a text Have you ever wished you could be there for every single one of your students without being chained to your computer 24/7? In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business – and could do the same for yours. I'm breaking down 5 practical ways to use AI in your digital products that don't require a tech degree or complicated setups. From simple AI prompts that get your students taking action to...
Apr 29, 2025•14 min•Ep. 213
Send us a text Ever feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible. In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a practical, step-by-step framework for building digital products while keeping your service clients happy and well-served. I share the same strategies I'...
Apr 23, 2025•15 min•Ep. 212
Send us a text Have you noticed how many online courses sit untouched after purchase? In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 – and exactly what you need to do about it. I recently gave my own programs a complete makeover after realizing that people weren't looking for more information – they needed better support and implementation help. I share the specific changes I made to the Digital Product Growth Lab ...
Apr 16, 2025•9 min•Ep. 211
Send us a text This week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once. In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage my personal brand alongside HobbyScool (with its 28,000+ subscribers) and our various offerings. And I don't hold back on the challenges! I share som...
Apr 09, 2025•26 min•Ep. 210
Send us a text Ever found yourself staring at your newsletter stats wondering if all your hard work is actually paying off? In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are specific metrics that can tell you whether your newsletter is genuinely supporting your business goals. I'll walk you through: The subscriber growth ...
Apr 02, 2025•10 min•Ep. 209
Send us a text Ever wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from). Here's the truth that transformed my own newsletter approach: your newsletter isn't about you. I know, I felt that little sting too when I first realized it! But this mindset ...
Mar 26, 2025•6 min•Ep. 208
Send us a text For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time. In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy. Despite her expertise, Abby has been struggling to generate consistent revenue from...
Mar 19, 2025•21 min
Send us a text Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone! In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy? I'll be honest I recently caught myself ge...
Mar 18, 2025•15 min•Ep. 206
Send us a text Have you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill? In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail – the exact framework I use to structure my business offers in a way that creates sustainable, scalable growth. What You'll Discover in This Episode: The "growt...
Mar 10, 2025•17 min•Ep. 205
Send us a text Ever wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson, with the Do This, Not That! top 10 marketing podcast, that I just can't wait to share with you. Jay revealed a ridiculously simple 15-minute newsletter hack that can keep your emails in your subscribers' primary inbox practically forever. No fancy ...
Mar 05, 2025•24 min•Ep. 204
Send us a text Have you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This week's episode features an enlightening conversation with virtual summit expert Krista Miller that might completely change how you think about growing your business. Here's what caught my attention: While B2B summits have been getting all the attention, B2C summits are quietly breaking records. We're talking about summits in niches like crafting, p...
Feb 11, 2025•19 min•Ep. 203
Send us a text Ever wondered how to keep your blog thriving in this rapidly changing digital landscape? This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the Blogger Breakthrough Summit, to unpack exactly what you need to know about blogging in 2025. In this episode, we dive deep into practical ways to use AI as your content assistant (without losing your authentic voice!), explore important copyright considerations that could affect your blog, and discuss why goin...
Jan 13, 2025•14 min•Ep. 202
Send us a text Want to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've been dreaming about landing a traditional publishing deal. I sat down with Aaron Schafer from selfpublishing.com, and he shared some eye-opening insights about why more and more successful authors are actually choosing to self-publish. (Including one author who tried traditional publishing after 14 successful self-published books... and immediately regretted i...
Jan 02, 2025•20 min•Ep. 201
Send us a text Ever wondered how some creators seem to effortlessly grow their email list through YouTube? In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business. Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traffic has...
Dec 20, 2024•18 min•Ep. 200
Send us a text Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business. Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content. ...
Dec 14, 2024•22 min•Ep. 199
Send us a text When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well. In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newslette...
Dec 02, 2024•17 min•Ep. 198
Send us a text Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.' Here's why you need to listen: Discover why traditional sales funnels alone aren't enough anymore (and what to do instead) See real examples of growth flywheels that helped me build multiple 6-fig...
Nov 13, 2024•1 hr 28 min•Ep. 197
