Kevon Cheung - Leaving a $100k brand behind & expanding beyond your current niche
Episode description
In this episode, we sit with Kevon Cheung, founder of Public Lab and Build in Public Mastery. We caught Kevon at a very special time, as he’s in the middle of a rebrand.
Here’s what we are stealing from him:
- Why he’s leaving behind “Build in Public,” an angle that allowed him to make $100k
- The importance of involving audiences in product development and filtering feedback
- Why Kevon chose digital product revenue over services when starting out
- Overcoming creator block and considering hybrid course formats and text-based learning
And much more!
Show Notes
- Why Kevon is moving past just teaching Building in Public [3:30-5:00]
- Strategies for a re-branding [11:15-13:00]
- Involving your audience in product development and filtering feedback [15:45-18:00]
- Why Kevon chose digital products over services when starting out [21:45-23:15]
- Considering hybrid course formats and the popularity of text-based learning [32:45-34:15]
- Creating effective online courses that prioritize student value [35:30-37:15]
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