Creator Generation - podcast cover

Creator Generation

Creator Generation features top online video creators and experts sharing their tips, insights and stories for working on YouTube, TikTok and the world's biggest video platforms.
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Episodes

Balanced Journalism in an Imbalanced World – Feat Taylor Lorenz

Blogger turned tech columnist for the Washington Post Taylor Lorenz discusses the importance of balanced journalism, while wrapping in some of the biggest news items of 2022; including Twitter, the Depp/Heard trial, and NFTs. Episode Chapters: 0:00 Intro 7:42 Becoming the enemy of Right Wing media 14:14 NFTs 20:10 The pros and cons of Mr Beast 27.40 Depp vs Heard 32:05 Twitter 40:17 Future predictions If you'd like to join the community, our Discord server can be found here: https://discord.gg/8...

Dec 07, 202244 minEp. 133

Do You Need a Manager? – Feat Reuven Ashtar

This week world class talent manager Reuven Ashtar shares with us what makes a good talent manager, why you might need one, how much they should cost you, and a whole lot more! Episode Chapters: 0:00 Intro 6:40 What should a manager do for creators? 18:09 What should creators look for in a manager? 30:50 When is the right time to get representation? 43:00 Is the online space starting to mirror traditional media? 47:30 What's the future look like for creators? If you'd like to join the community,...

Nov 30, 202253 minEp. 132

Investing in the Creator Community - Feat Michael Ma of CreatorDAO

Michael's company, CreatorDAO, has entered the investment space like few others. Navigating W3, Crypto and Blockchain are some of the things we chat with him about. Plus, we discuss what creators can do to maximise their presence in this misunderstood space, in order to boost their opportunities and make money. Episode Chapters: 0:00 Intro 6:15 What is a DAO? 10:15 The myth about W3 16:05 What are the new types of colaborations? 23:34 How does CreatorDAO work? 39:55 What can creators do to prepa...

Nov 23, 202243 minEp. 131

Demystifying the YouTube Algorithms - Special Q&A

In this special episode, we focus on the YouTube Algorithms, breaking down some common misconceptions and answering the most important questions: how do they work and what can you do about it? Episode Chapters: 1:25 What are the YouTube algorithms? 4:27 Do the algorithms hate you? 7:24 How do the algorithms make recommendations? 15:30 Can a bad video tank your channel? 21:32 What is the best thing a creator should focus on? Creator Generation features top YouTube creators and video experts shari...

Nov 16, 202224 minEp. 130

Q&A Roulette – Are YouTube Tags Important? Dealing With Dislikes, And More!

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:54 Are tags important? 4:07 How do you deal with dislikes? 8:46 The difference between YouTube membership and Patreon 16:30 How many social media platforms are too many? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform. If you'd like...

Nov 09, 202220 minEp. 129

Wear Your Passions on Your Sleeve – Feat Glory Allan

We love when a creator is able to turn their passion into a successful YouTube business. This week, we talk with Dre Glory Allan about his passion for fashion, and how he was able to create a popular label out of what began as sewing tutorials. Episode Chapters: 0:00 Intro 6:05 From a sewing channel to a fashion brand 19:24 Expanding from a 'utility channel' 24:24 How does the business work? 35:45 What's your best advice for creators? If you'd like to join the community, our Discord server can b...

Nov 02, 202239 minEp. 128

Developing the Right Products for Your Audience – Feat Sarah Renae Clark

If you can profitably leverage your channel into your own business, you're ahead of the game. Sarah is here to tell us how she's been able to win this game, and what you can do to succeed, too! Episode Chapters: 0:00 Intro 15:01 Starting the business 22:01 Picking the right product for your audience 33:35 Testing with your audience 49:55 Best advice to achieve your product goals If you'd like to join the community, our Discord server can be found here: https://discord.gg/8mbGHeqJ2g Check out Sar...

Oct 26, 202257 minEp. 127

Q&A Roulette – Should You Script Your Videos? How Do You Increase Your CTR? – and More!

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:47 Do you need a script for your videos? 3:53 Do you need to stick to your video format? 7:42 How 'good' should a video be? 9:54 How can you get more people to click on your videos? 14:18 How do you know what your viewers want? Creator Generation features top YouTube creators and video experts sharing their tips, insights and sto...

Oct 19, 202219 minEp. 126

Building Success Quickly - Feat GhostGum

GhostGum is one of those rare creators who in a very short time has built a large, loyal audience. We chat to him this week about how he did it while still being authentic. Episode Chapters: 0:00 Intro 7:35 Researching to become a YouTuber 13:55 The GhostGum process 22:36 Being a student of the right content 35:08 The fear of uploading 44:00 Working with chaos 51:48 Top Tip If you'd like to join the community, our Discord server can be found here: https://discord.gg/8mbGHeqJ2g Check out GhostGum...

Oct 12, 202255 minEp. 125

Knowing When To Walk Away – Feat Beauty News

Having a successful YouTube channel is the aspiration of many Creative Entrepreneurs. But what happens when the passion, and therefore YOU, burn out? We chat to Kat and Hailey from Beauty News about how this happened to them, and if anything could have been done to avoid it. Episode Chapters: 0:00 Intro 10:10 From heyday to 'nayday' 18:51 Was there a moment you sensed burnout coming? 27:35 Did putting the channel on hold help? 35:24 Could burnout have been prevented? If you'd like to join the co...

Oct 05, 202243 minEp. 124

Q&A Roulette – Using Copyright Protected Music, Should You Make Shorts? And More!

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:38 What is a good intro? 5:07 Can you add copyrighted music to your video? 6:45 How do you choose the right format? 11:09 Should you only upload 'perfect' videos? 14:24 The importance of narrative in videos 17:48 Should you make YouTube shorts? Creator Generation features top YouTube creators and video experts sharing their tips,...

Sep 28, 202220 minEp. 123

The Realities of Van Life - Feat Tideline To Alpine

An original Van Life vlogger, Tideline To Alpine chats to us about why passion is so important for YouTube creators! Episode Chapters: 0:00 Intro 4:38 How did you become a van-lifer? 12:10 The 'other side' of van life 20:45 Turning a lifestyle into a content trend 32:00 Where do your content ideas come from? If you'd like to join the community, our Discord server can be found here: https://discord.gg/8mbGHeqJ2g Check out Tideline To Alpine on YouTube here: https://www.youtube.com/c/tidelinetoalp...

Sep 21, 202237 minEp. 122

Finding Success as a Comedy Team – Feat Goodall & Gallagher

The bridge from short and long form content to TV can seem tricky, but comedy due Goodall and Gallagher have done it. In this week's episode, they tell us how! Episode Chapters: 0:00 Intro 7:35 The first project 15:20 Meeting with Paramount 26:30 Being IP creators 37:55 Working with vs without gatekeepers If you'd like to join the community, our Discord server can be found here: https://discord.gg/8mbGHeqJ2g Check out Goodall & Gallagher on YouTube here: https://www.youtube.com/c/GoodallandG...

Sep 14, 202243 minEp. 121

Q&A Roulette – How To Engage With Your Audience, Why Comments Can Be Mean, And More!

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 2:00 Why are people mean in the comments? 7:05 The best ways to engage with your audience 10:12 Should you create videos for current or new subscribers? 14:50 The difference between audience and community Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the w...

Sep 07, 202219 minEp. 120

What You Need To Know About Brand Deals - Feat Justin Moore

There are lots of misconceptions around doing brand deals, and it's time to straighten them out! Any creator interested in expanding their revenue streams to include brand deals NEEDS to hear this! Episode Chapters: 0:00 Intro 6.29 Biggest mistakes creators make 12:46 Being proactive with brands 23:43 Making sure you're paid 35:00 How to you set your rate 44:20 The differences with TikTok & YouTube If you'd like to join the community, our Discord server can be found here: https://discord.gg/...

Aug 31, 202249 minEp. 119

From Web Series to Streaming Platform - Feat Clare Sladden

Want to be a writer but don't know if you have the talent? Clare is here to break down all your reservations. This week she shares her journey, and provides important advice for aspiring creators, to help you live your dream career! Episode Chapters: 0:00 Intro 7:27 Knowing you're good enough 11:53 The drive to keep creating 16:29 Making a web series 20:55 Going from a web series to TV 26:54 Writing with aphantasia 34:50 Top Tips for writing Creator Generation features top YouTube creators and v...

Aug 24, 202238 minEp. 118

Q&A Roulette – How To Make Money on YouTube, When To Start Doing Brand Deals, And More!

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 1:25 What's the best way to first make money on YouTube? 4:45 When can you start doing brand deals? 7:45 What if you don't like the brand you're doing an integration for? 12:40 How do you make money as a YouTuber? 17:19 When should you get a manager? Creator Generation features top YouTube creators and video experts sharing their t...

Aug 17, 202223 minEp. 117

Destination Discovery - Feat Emma Cruises

You'll be hard pressed to find someone more passionate than Emma about Cruise Ships, and that passion has led to massive success on YouTube. We talk with her about the personal and professional benefits of making videos on a topic you love! Episode Chapters: 0:00 Intro 5:15 Interesting your audience 13:15 Developing your style 17:28 Cruise ship filming logistics 23:30 Monetising your channel 32:43 Making niche topics accessible 41.42 Capping your enthusiasm outside YouTube Creator Generation fea...

Aug 10, 202251 minEp. 116

Unapologetic Body Positivity - Feat Ama Scriver

Representation in all its forms is critical in the Creator - and viewer - landscape. We chat with Ama Scriver about finding her tribe, and how she became a spokesperson for body positivity and beauty in all its forms. Episode Chapters: 0:00 Intro 4:15 Where did your passion stem from? 9:40 The effect of conventional beauty standards 20:0 Steps for dealing with social media 31:05 Advice for handling online bullying 38:32 The best part of creating online Creator Generation features top YouTube cre...

Aug 03, 202241 minEp. 115

A Recipe for TikTok Success - Feat Tigga_Mac and Katie

This week we speak with TikTok legends Tigga_Mac and Katie (formerly Cake For Days), who grew their channel after their successful cake making business was closed. Episode Chapters: 0:00 Intro 11:55 Growing on TikTok 18:10 Learning how to succeed as a creator 25:03 How the ritual of Okie-dokie works for the channel 39:10 New opportunities for monetizing 50:37 Where has the internet rabbit hole taken you lately Creator Generation features top YouTube creators and video experts sharing their tips,...

Jul 27, 202257 minEp. 114

Q&A Roulette – Can a New YouTube Channel Succeed Today? How Do You Know What Viewers Want? And More!

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 1:30 Can a new YouTuber succeed today? 4:08 Is it possible for a channel to be too niche? 12:08 How do you know what your viewers want? 15:48 Can YouTube courses help you succeed as an influencer? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's b...

Jul 20, 202219 minEp. 113

Bringing YouTube Into the Classroom – Feat Woodward English

Education channels are hugely popular on YouTube, and the languages niche is a big one. This week we talk to one of the most popular Creators in this space about what it takes to stand out and add value to the education community. Episode Chapters: 0:00 Intro 11:07 Can anyone teach on YouTube? 14:50 How to be a good teacher 22:07 Limitations of teaching on YouTube 29:00 Keeping an audience engaged Creator Generation features top YouTube creators and video experts sharing their tips, insights and...

Jul 13, 202237 minEp. 112

Transforming Your YouTube Channel Into a Netflix Show - Feat Max Miller

From their routes as a live act and sketch comedy YouTube channel, Aunty Donna successfully made the leap to streaming, with their Netflix show 'Aunty Donna's Big Ol' House of Fun'. This week we chat to show director Max Miller, to find out how they did it! Episode Chapters: 0:00 Intro 6:55 Getting a group to work well together 13:14 Perceptions of YouTubers within traditional media 18:28 Going from YouTube to Netflix 28:45 Does Netflix control your creativity? 39:35 Key tips in going from YouTu...

Jul 06, 202246 minEp. 111

How Creators Can Survive and Thrive Through a Recession

This week we tackle an often misunderstood topic, which is extremely relevant for creators today: what would a potential recession mean to creators? What does this mean for your channel, your revenue, and your opportunities? We unpack all this and more. Episode Chapters: 0:00 What causes s recession? 6:42 What does a recession mean for people in general? 11:58 What are the implications of a recession for creators? 22:00 Should creators adjust their content for the recession? 23:55 Recession comp...

Jun 29, 202239 minEp. 110

Q&A Roulette – Where Does Inspiration Come From? Are Affiliate Links Worth It? And More!

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:55 Should you recreate an older video? 5:09 Where does inspiration come from? 10:52 Are affiliate links worth it? 14:8 How important is the creator community? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform. If you'd like...

Jun 22, 202219 minEp. 109

Serving Up Your Authentic Self – Feat the Edgy Veg

Whether to change your personality to 'fit' YouTube is a question many Creators face. This week we chat to the Edgy Veg creator, Candice, who not only faced this challenge, but did it through a niche already rife with varying opinions: Veganism! Episode Chapters: 0:00 Intro and going vegan 10:23 Join the Discord community 10:37 Setting yourself apart in a competitive niche 20:15 Do you need to be attractive to succeed on YouTube? 29:09 Putting your true self on YouTube 38:45 How to you find your...

Jun 15, 202244 minEp. 108

Bringing in the $$ and Becoming a Full-time Creator - Feat Sylvia Jade

Want to work with brands but don't know how? This week we chat with Sylvia Jade, a beauty and lifestyle YouTuber with a tonne of brand experience. We cover what you should and shouldn't do when doing brand integrations on your channel. Episode Chapters: 0:00 Intro 5:45 Going full-time as a Creator 12:00 What a great brand deal looks like 21:00 Contractual conflicts 30:03 Are brands naïve or trying to take advantage of Creators? Creator Generation features top YouTube creators and video experts s...

Jun 08, 202238 minEp. 107

Blowing Up on YouTube Shorts - Feat Saksham Magic

There's a lot of creator speculation around YouTube Shorts - if it's something that would benefit your channel, and if so, how do you make them work for you? Join us this episode, where we explore this topic with one of the most popular Shorts creators in the world. Episode Chapters: 0:00 Intro 6:00 The difference between the various short form platforms 12:44 Leveraging viral videos 17:55 What's the appeal of short form video 24:40 Tips to keep in mind when making a Short 32:10 More tips for ma...

Jun 01, 202245 minEp. 106

Q&A Roulette – Should I Delete Old Videos? What Makes a Great Intro? And More!

We're back for our first Q&A Roulette of the season! For the uninitiated, every month we spin the wheel and work our way through the questions we're asked about YouTube and other video platforms. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:46 What if you have multiple conflicting ideas for your channel? 3:40 Should you listen to everything your audience says? 7:00 What should you put in the intro of your videos? 11:25 When should you delete a video from your c...

May 25, 202219 minEp. 105

Patreon - Its like OnlyFans for Creators...but not really - Feat Dylan Harari

What is Patreon and how can creators use it to earn new sources of revenue? That's what we cover this week with Dylan Harari, Partner Manager at - you guessed it - Patreon! Episode Chapters: 0:00 Intro 7:19 What is Patreon 10:53 Creator Generation on Discord 11:21 Why Creators Should Diversify Revenue 14:41 Audience Ownership 17:30 Patreon Model Examples 35:02 Comparing Patreon Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working...

May 18, 202244 minEp. 104
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