The Evolution of Content Marketing with Marissa Kraines
Feb 11, 2025•51 min•Ep. 52
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Episode description
In this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with marketing executive Marissa Kraines, former VP of Social & Content Marketing at Salesforce. From her start in the music industry to shaping innovative B2B campaigns, Marissa shares insights on creativity, influencer marketing, and the future of the creator economy. Plus, we break down Meta’s latest push to lure creators, Instagram’s algorithm updates, and the launch of Linqia’s Creator Intelligence tool.
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