How We Got 17,000 Readers and 200 Backlinks from One Trend-Focused Article

Hey folks, and welcome to Creator Craft. This is the show all about the nuts and bolts behind your creator business. I'm Colin Gray from the podcast host.com joined by Jacob, as always. How are you getting on, Jacob? Hey. I'm good. I'm so glad you did it. You did it. I thought you were going to go toebox. You were totally expecting me not to remember. I'm glad to dismay your expectations.

Always. Yeah. So if you listened to the last episode, obviously, if you're out there listening, we've changed the name. You explained it pretty well last time, Jacob. But do you want to give a

quick, very quick summary? Yeah, totally. So, yeah, well, we've changed the name from Creative Toolbox to Creator Craft and the main reason for that is that we decided we're going to start a newsletter and there is already a newsletter called Creator Toolbox and it actually happens to be by one of the team at Beehive, which is actually the platform that we were going to use. So it was like

double bad and it's as simple as that really. But we didn't want to change it too much so we kept the creator means that we don't have to change everything. We don't need to change the brand really. We just got a new logo made, got that delivered today. So yeah, it'll be a fairly low key rebrand.

Yeah, totally. Just I wonder, I brought this up at the time, I don't know if it's worth going into much just now, but like, I kind of wonder how much that kind of channel name comes into it these days anyway in terms of channel name versus personal brand. Like especially with, with the world going much more algorithmic these days, it's less follow and subscribe and more just finding content where the individual piece of content is actually

really relevant to you. So I think there's still value in the brand though, isn't there still value in the name for the real kind of fans of what you do? Maybe. Do you think it just comes in though? The importance just comes in later in the journey with you? Is that the difference? Yeah, I think it's my opinion it's. It's important from the get go that you're

easily found. I think one of the, one of the distinctions I made on the, I did a solo episode in the last episode, I was talking through this and one of the things that I said there and I do think it's really important is you just have to be found. So like there can be other things with the same name. So like There could have been a children's toy company called Creator Toolbox and that wouldn't be much of a problem because we wouldn't be easily

mistaken for them. But to have a newsletter working in a similar, really similar space to us that make, in some cases, really similar content, I think that's where it becomes a problem. It's so, like, it's so hard to get a really unique name these days without going kind of out there. But I think really what to focus on is just make sure that there's. You're gonna be unique in your space. And I think that's probably good enough. Yeah, yeah. So people can type in Creator Craft.

We'll pop up hopefully within the top one or two or three results in whatever channel that search is taking place in. So, yeah, that's the idea. Cool. Okay. Yeah. If you want to hear more about that, though, the reasoning and all that stuff behind it, go and listen to the previous episode where Jacob did a Wee Soul episode, because I was away for the week all around that. So, yeah, that's a good bit of info there. Right, what we got this

week, Jacob? We've got. I've got a couple of things. I've got a gadget. I bought the Osmo Mobile 7P from DJI and I've got a bit of software frame IO as well. So we'll dig into both of those. Frame IO for video editing. What's your topic for this week? Cool, I'm excited to hear

about those. My topic for this week first is newsjacking story about an article that we wrote that went a little bit viral and we got a good result out of it and a little bit more of the theory behind that, as far as you can call it theory. And a Creator of the week. A little bit, kind of. Yeah, a little bit off piece, Creator of the Week, but I wanted to bring it up. Perfect. Sounds good. All right, let's sandwich your nice theoretical

one in the middle. Your example, your case study in the middle of two gadgets. Because I've got couple of gadgets today. So, yeah, let's talk about the

dg. I find it hard to see, say. I find it hard to say anything today. Dji osmo. So, yeah, let's talk about the dj. I still can't do it. I want to talk about the DJI Osmo Mobile 7P and why I've bought this thing for creating YouTube videos and shorts. So I want to share a few thoughts on the Osmo mobile. Mobile 7P particularly, versus the Osmo mobile 7. And maybe also a wee bit on the

Osmo Pocket 3 as well. And then I'll get into the mics as well, because this is one of the things that I was really confused about when I was first looking at them, because if you're going to use them for real video, you need to be able to capture the audio too. So a quick rundown on the DJI mic mini and how that ties into using the mobile gimbals too.

So, yeah, what the best configuration is and stuff like that, because I think I've messed up, to be honest, and it's going to cost me another £100 more than it should have. So, yeah, I'll talk about that. So, yeah, I've been trying to ramp up my shorts recording, basically, which led me to this, but actually it's really seeping into our main videos as well. So I'll talk about what I'm doing with it. But I did just realize you've got one of these as well, Jacob, is that

right? I do. I've got one sat right here. So I'm really hoping you're going to school me on how to use it, because I've just not had the chance yet. Yeah, indeed, yeah. They're just so cool. So just to give a Wee rundown, the DJI, Osmo mobile, the 7 and the 7P, their gimbal stands for your phone, essentially. So what that means is they're almost providing a Steadicam for your phone. These are particularly for smartphones. I'll talk about The Osmo Pocket 3 in a little while, which is the

same kind of thing, but for, you know, standalone. It doesn't need a smartphone. But the. This one is just. It's so cool because you can move it around and the phone just stays still in the middle. And it's kind of weird how steady it can stay. So even when you're just standing still, it's great for keeping a really steady shot. But equally, when you start moving around, that's when you start moving around, out and about, that's when it really starts coming into its own.

And I'll talk about a few things that I'm doing with it, a few ways that I'm using it. So. But just to give a rundown of the gear, The Osmo Mobile 7 is the kind of flagship of the. Of the line and it's got a variation as well, which is a 7p. The 7p is exactly the same, really as the 7, except it comes with a multifunction module which snaps onto the mount for the 7P, the multifunction module has a mic receiver in it,

which is quite nice. Works with the DJI Mic mini and it's got a person tracker, so it's got a wee camera on it, so you can actually track people as well. Plus it's got a light and it's quite a cool little light as well, actually. It's got like warmth, control, it's got intensity, so you can turn it, you know, warm or cool and you can turn it up and down. So it's really good. Which one is it? You've got Jacob. So that's the P that you're talking about, is it? Yes, yes. So I've got the non

P, I've got the. You've got a basic seven? Yeah, yeah, yeah. Cool. Well, yeah, I think I should have just gone for the seven. One of the reasons, I mean, part of the reason I went for the 7p is the multifunction module with the mic connector. I thought, great, I can just get the mic add on, get one little mic mini and make it work with it. And that is great. And also you've got the extra tracking, all that kind

of stuff. The mic stuff is the main thing that's annoying me about it, actually, because the receiver is kind of mounted to it. It only works when it's mounted to the gimbal, so you have to actually stick it onto the phone mount. And so it's powered by the actual gimbal itself. There's a little jack which the multifunction module plugs into. So you cannot

use this receiver without the gimbal. I had presumed that I'd be able to use this mic elsewhere, out and about with whatever, the mic mini and the receiver without the gimbal, and just use it for whatever, but not the case, turns out. So they make mics, don't they? So I would have assumed it was just that same mic just bundled with it, but it's not. It's the same mic. So the mic itself, so the transmitter, the actual microphone that clips onto your shirt is exactly the same as that's

just the DJI Mic Mini. Essentially, that's the DJI Mic mini mic. The receiver, though, that you get with the OSMO Mobile, the multifunction module receiver is specifically for the gimbal. It plugs into that. You can buy a separate receiver elsewhere. So you get a package which is just the receiver and one mic and it's only £79, I think $89. So it's not very much actually for a Receiver and a mic. Whereas the multifunction module in this thing's £50, and then you pay another £50 for the mic,

so you're £100 for that. Obviously, the multifunction module does other stuff. It does the light, it does the tracking and things like that. But I mean, I can find lighting, like a little light like that. It's not worth that much money. And the tracker, it turns out I should have looked. This is my fault, for I could have found this out much more easily. But it really only is useful with other apps. So you can get the tracking anyway, as long as you're using the DJI Mimo

app to record. That's right, yeah. Yeah, I noticed that on mine. Yeah. So you'll be able to. Yeah, you'll get tracking with your 7 with the Mimo app, whether you're using that or not. The advantage is, I suppose there are some context for this. Like you've got that tracking. So if you're desperate to record in the YouTube app or the TikTok app or like your, you know, your native recording on your phone, that tracking then works for that. So it's.

It gives you a bit more flexibility. But I find the DJI Mimo app actually is really good, so I don't really see a huge reason to do that. So. Yeah, that's kind of. That's a big

part of it, really is the mic, just the whole setup. I think what I'm gonna have to go and do now is actually just buy a mic mini kit anyway with a transmitter so that I can use that separately with other stuff, because I want that as a separate tool just to use with my phone without the gimbal or with recorders, whatever it is. So, yeah, bit of a pain. The 7p is a fair bit more expensive. What is it exactly that you get with that?

Is it just the ability to use that module or does it come with all that stuff? It comes with the modul. Yeah, yeah. So basically the seven is 85 quid or $89.7p, 135 pounds or $149. And so that extra. Well, it's an extra $60. An extra 50 pounds is basically getting you that module and it's plugged on. So it does come with it. Yeah, for sure. And that's it. You can get a package that includes the mic as well for another 50, but you can buy the separate mic for 50 as well. So you're

not saving anything on that anyway. Yeah. So if I was doing it Again, I would buy the 750, the basic seven for 85, plus the. The mic mini kit, probably the two mic. That's part of it. I want two mics and the mic mini kit comes with two mics plus a charging case, which actually is a big deal too. Like having a little case to put it in that makes it really simple to keep it all together and carry it around. It's almost like an AirPod

style case, isn't you just drop them in. Yeah, it's nice. Yeah, it's really cool. Thankful for your service, buying it without really researching it. So the rest of us know not to buy it. Yep, exactly. Yep, totally. I mean, like I said, there's definitely use cases for it. If that light will be really essential for you, which it could be really useful for some contexts. It's a nice little addition. And if you literally are only ever going to be recording on

the gimbal, then fine. But obviously we do quite a lot of other audio recording. I'll use this mic in all sorts of different contexts. I mean, you could still use the trans, you could still use the basic mic mini kit and just plug it in and you'd find a way to like attach the transmitter to the phone. I think it comes with a thing that you can actually clip it to the side of the phone. Maybe it would get in the way of the gimbal. I'm not sure, I haven't

tried that yet. But yeah, little issues there. But yeah. So who do you think should buy the 7 versus the 7p? What's like the actual. What's the takeaway here for people? I think the only reason to buy the 7P is if you really want to record in a native app,

particularly. I think the tracking's the big thing really. So being able to record, like if you really, really want to use the YouTube Shorts app to record, because you like the tooling in there, you like to be able to do it natively, you like it to just go straight on or TikTok or Instagram, whatever it is, Stories and Snapchat. If you really want to be able to record those and still use the people tracking, then you need the 7p. And you know what, I might do that in future. I might use

it for that. But yeah, I'm not sure it's worth it. The 50 quid just for that for most people. I think most people would get away with the seven and buy the mic kit separately if you really want to. Yeah, okay, cool. Worth looking at. So the Osmo Pocket 3 as well. Have you come across this one? Is that the one that's just got the kind of little camera built into it? Yeah. Not come across it personally. It's a really funny looking little

thing. I keep thinking it looks like a toothbrush, like an electric toothbrush. It's kind of what it looks like. It's that kind of size. So the body of it is the size of an electric toothbrush body, but you replace the brushy bit on the top with a camera gimbal instead and it's a cool looking little thing and I could see it being a really nice thing to have in your pocket. Like it's so much less hefty, it's so much

more subtle. Like this gimbal. Like it's huge and it's fairly heavy and especially when you put on the. Like there's an extender part, like a selfie stick type part, which is really cool. It's a fairly big handle. And then you've got your phone on the end as well, which is making it even more unwieldy. So it's a very cool thing. But The Osmo Pocket 3 is just tiny. You could have it in your pocket, you could pull it out, you can be much more subtle around recording.

But yeah, I think that's basically the only real difference is just the fact that you don't need your mobile sort of hanging around on top of it. Play around with your phone and it's a dedicated device so no doubt you can have an SD card in there. There's less hassle. Like transferring the videos off. I still find this. I was doing some yesterday. Like transferring video off an iPhone is still such a pain in the arse. Like you have to do the WI fi transfer and it fails three

times before it actually goes through. To do it to drive or Dropbox or you try and plug it into computer and it doesn't recognize it the first three times. It's just. Yeah, unless you've got a Mac and then you can airdrop it. And does that work every time? First time. Do you know what more and more these days? Yes, once it does. Buggier than anything else, but it's quite good these days. Yeah, that's fair. Okay, fair enough.

Yeah. If you're in the right ecosystem, maybe that's simpler, but yeah, but yeah, go on here we're going to ask them, I think. Well, I was going to say like the one thing about the Pocket 3 is that it is super expensive. So like for me, I don't know, like this. How much did you pay for that? That was 85 quid I paid for mine. You were 135. 135 for the. I already got a good phone with a good camera. Yeah, I would just be getting that

even if it is a bit more bulky. The interesting thing though is I think the camera on The Osmo Pocket 3 is the same camera that they put on some of their drones. Okay. It's a cool company how all the kind of stuff comes together, all the stabilization and all the camera stuff, it's all coming from the drones and sort of feeding off each other. Yeah, it's cool. I like that. Yeah, it is, yeah. Yeah, for sure. What I'm using this for then? Like, what do you actually use?

Like what's it useful for? What's the point? I've been. I mean, do you know what the 85 you're seven. The 85 pound 89 one. It's actually like it's almost just worth that money as a really good, solid, sturdy selfie stick. Like just a stand for your phone. Like just literally to use your phone as a recorder. Like 89 pounds is. $89 is not an outrageous bit of money for a stick. That's got a really, really sturdy extendable rod

so you can put it at lots of different levels. It's got a stand that pulls out in the bottom, just really simply locks away, pulls out really easily. So you can so easily use it just as a handle, but then pull that out, put it in the ground and record yourself running past. So it's actually like quite good just for that on its own, I think. But the obvious stuff is actually

when you add in the gimbal, you're out and about. Particularly if you're a content creator that moves around that films with your phone, that goes out to locations, all that kind of stuff. The smoothness of the shot is just so cool. It just adds this effect to it. Have you tried that much with film? You said you haven't really used yours too much. That's kind of why I bought it. So I actually bought it not to film myself so much, but to film other things I'd seen a lot of. Long story much.

The place that I'm at just now, it's my grand's house and she's wanting to sell it. So I thought I might get one of these, learn how to use it and try and make like a real estate type video. Didn't work out, didn't have enough time. But I'd actually seen like real Estate people using these because. Yeah, it's really good for recording yourself and walking about and kind of getting rid of some of the bumpiness. But it's really, really nice

and smooth. You've got a lot of control over how you can kind of do outward facing shots as well. It's really cool. It's just. It's the younger brother of a bigger kind of real camera gimbal. Like a steadicam type thing, isn't it? Not a massive harness that you're wearing. Yes. Yeah, for sure. Yeah, you're right. It's cool for both directions, like whether you're filming outwards at locations, like filming a thing, filming like animals walking past or filming

a house or filming anything at all. Something action based, but you turn it round and it tracks your face and then suddenly while you're walking, while you're moving, it's actually a really smooth shot. Face is always centered. There's this little effect that you kind of feel where it's like somebody's filming you. It's like you have a camera because it is so. And you can set the responsiveness, which is really cool. You can make it so that it's actually a really slow

tracking. So it's as if you do have a cameraman who is following you around who can't keep you perfectly centered the whole time. And it just makes it look so kind of smooth and professional. So that's really cool. And being able to plug in a mic so easily as well. If you do have the 7P or you just buy the DJI mic kit and figure out how to mount it. The audio on that mic mini is actually really good quality. So like when you're out and about comes with the Wii dead cat muffler as well.

So the wind is okay. So you can record out and location really simply too. So yeah, it's great for that. But that's kind of the obvious one. I've actually been using it for in the office quite a bit. Like just recording stuff here. And I'm finding it really good for doing gear demos and stuff like that. Because I can mount it, I can set it on a table, I can move a fair bit away. I've got the mic. The mic plugged in. Just makes

it simple. Like I've got mics, but it makes it really simple. Just plug it into the gimbal. It's really quick to get set up and I can then start to move around with the gear and I can actually show things much more simply. Like I've found Myself in the past wanting to point over at things or reach to my shelves or whatever and I go out a shot. But with the gimbal I can actually like move around a bit and it does actually track me as if again, like I've got

a cameraman in the room. And even when you set it on just like subtle tracking and it just does a little bit of tracking around, it still just gives that feeling that it's something much more highly produced than it is. We've got more dynamism, the movement than just a completely still shot. So I'm finding that really cool too. Yeah, I recorded a couple of shorts following on from our podcast yesterday to promote Podcraft and I actually just set it on my desk beside me, portrait mode,

facing at me. I was looking at the camera and I recorded a 60 second segment as if I was on the podcast. But much more concise than I would have on the podcast, if that makes sense. We've talked about this before. The trouble of using AI sort of clipping and stuff, it just doesn't. It's tricky to make it work well. Whereas I know I can say a point in 60 seconds pretty concisely if

I know that's exactly what I'm doing and that's all I'm doing. So just setting it up and it did a bit of tracking and it was kind of side on and again you could do that with a normal phone mount. But there was something nice about the simplicity of plugging in the mic. It's all integrated the tracking. That made it just a wee bit more dynamic as well and I just thought it worked really nicely. Yeah, that's really,

really cool. I mean, yeah. Actually, can I give me an idea? Like I quite like the idea of recording a video, but standing up. I much prefer talking standing up. And actually you could, you could set it up on that sort of little mount thing and you could. The thing is when you're standing up you tend to move a little bit. Get to train yourself not to. Right. But you are going to move a wee bit and yeah, it could track you and kind of just keep

you set of shots. Even if you are kind of moving around a wee bit, you're not having to do too much cropping and panning and stuff in the editing it. Yeah, yeah, for sure. Yeah, that's cool. And yeah, there's just something smooth about it as well. Like it just does add an extra layer of polish so it's really good. And even just the light as well. Like I, I kind of Deraded it a little bit. It's not worth 50 quid, but it's worth like a bit of

money. It's worth the ease and simplicity if you also use the tracking. If you do use the mic as well, it's like a really nice little addition. So, yeah, it's good stuff. So, yeah, that's The Osmo Mobile 7. The Osmo Mobile 7p. And a wee bit about the Pocket 3 as well. So, yeah, be great to check that out if you fancy it. We'll put some links in the show notes to go and have a look at

them. I'll maybe do a couple of short videos demoing them as well. So I'll pop them in the show notes too, if you want to have a look at some more detail about what they look like, how they work, all that kind of stuff. So I'll pop that in. Can't afford that. Find a chicken. Chicken. And strap your phone to the chicken. Nice. Just straight on the head. Yeah, yeah, perfect. Good stuff. Okay. Right, so your newsjacking. I'm interested to hear about this. What we got.

Yeah, I'm not gonna. Not gonna lie and say that this was completely planned from the beginning, but, yeah, it's a cool story. So a few weeks ago, one of the articles on our blog went a little bit viral. It resulted in like 14,000 people reading it, which is pretty cool for our little blog. And the most important thing for us is we got a load of backlinks. It was about vibe coding. We talked

about that on the podcast. It was a segment that we did. It's a new term that I kind of noticed at the time it was growing in popularity. People were talking about it on Twitter and the kind of tech circles. Yeah. And I just. I think it's a nice little story. It's a nice little story for us, definitely. But it's a good example of how you can kind of jack into trends early if you play your cards right and get fairly sort of outsized returns. And otherwise you wouldn't

have. Yeah, you otherwise wouldn't have gotten so new. Shacky. It's really just noticing a trend early and jumping on it and adding a little bit of your sort of unique angle to it and try to disprove it, distribute it to the right places. And it kind of depends. Like, for us, I think what I was trying to do is I was trying to become a source for journalists. Were going to talk about it, bloggers that were going to talk about it.

In my head specifically, I wanted to. We had one article that we wrote in our blog that got hooked into a perplexity. One of their generated articles that goes out, that sort of AI, Google alternative. They actually keep articles and put them public. And we got quite a lot of traffic from that. And I thought if we could just get. There's not a lot of people actually talking about this outside of social media right now. I could just get,

get an article on the first page. There's a really good chance that we get into perplexity again and get traffic from it. Tons of techy people that use it and read it. So it's kind of going. It's tying into the current trends, really thinking about SEO, traditional SEO dying off a little bit and how we start to get into the new version of SEO, which is AI results. That's cool. Yeah. The thing is about it, I want to talk it through, but I also want to

be clear. I don't think there's a science to this. There's really anything that you should change about what you're already doing. Maybe just change how you're thinking and how you act when you do come across a trend like this. Like, just keep up to date with what interests you keep in those. You know, I mean, we've all got little kind of niche places of the Internet that we're

interested in that we pay, that we pay attention to. And in a lot of cases, things that are really important or, sorry, really popular in those circles are not going to be popular in your circles or in the kind of wider world. You know, recognize that you're probably one of only a few thousand people that's reading about this thing or getting excited about this thing. And if there's an opportunity to, you know, to educate more widely on that, then try and be the first to do it. I really think

that that's as simple as it is. You know, there's maybe. Is there something around the urgency of it, the feeling, the value? Like if we talk through how you've done this and maybe get a better idea of how to potentially put yourself in a good position to benefit from it, then it gives you a bit more motivation when you see this to drop everything and just get on it, make it worthwhile. Yeah, yeah, totally. I, I mean, it's. It's tricky though, because I almost didn't write the article

and kind of went against my. The process really, because usually when we're writing an article for the blog, I don't always start with looking up search numbers, but it's always part of the Process, you know, and if there's no search traffic for it at all, then I'm usually we're not. No, we've not got a huge retained audience. So nobody's looking for it. Yeah, for sure. The game here is if we want to grow the blog, we want to get on and search. But there just wasn't anything.

But that kind of went against what I knew to be true on like on, on Twitter and other places that were, that were talking about it. You know there's a lot of people getting excited about this term, a lot of people talking about it. But you go into Ahrefs and there wasn't. It just showed zero. You know the thing about that is that these tools refresh their data only periodically.

So actually it's not the best tool to use for that. And what I did before writing it off completely was go to Google Trends actually, which is much more up to date data. Like they have data on that day for what people are searching on Google. And actually yeah, you could see a spike. Problem with Google Trends is it's all relative. Like a spike from 0 to 100 is, you know, is that 50 people. Could be one person has suddenly searched today when 0 did

yesterday. Exactly. But to be fair, you can actually, you can kind of see that. Cause if you go on the 24 hour view you just see one whoop, one spike. It's like ah, that's definitely been like maybe 10 people max one hour. But you could kind of see over the course of days, over the course of a week, this graph going up quite steadily. So I thought like, okay, there are actually people searching for this. It's not a complete bubble. So I just jumped on it. Is social search a more

useful one for this as well? I mean I presume like Google Trends, great obviously, but like maybe even just like Twitter, Instagram threads, all those kind of places. Is that a good place to try and narrow down whether it's in demand? Yeah, definitely. Definitely for sure. And like, like I say, I mean so there's tools that do that. There's social tracking tools. One of them is Sprout, which I've used in the past. We don't use it

currently. It's quite expensive and we don't need a lot of the things that it does, but it does a good job of listening. Social listening it's called. The only trouble with that and the reason that I don't believe that there is much of a science is you need to know what to look for. You need to know what to Track. Yeah. That's why I think the best way to find opportunities for this is just to. Just to keep listening, keep reading the same things that you're reading, keep taking

part in the same communities and just. Yeah. Acknowledge the fact that if it's popular in that circle, it might not necessarily be out in the wider world yet. Yeah, yeah. Is there such a thing as. I mean, it used to be like Twitter trending topics. The trouble is that most of that is like quite kind of. It'll be political, it'll be controversial. Maybe that works for some people. Newsjacking, to be fair. But can you find a way to find trending topics within

a particular category? See? Yeah, yeah, definitely Twitter. I mean, they still have that sidebar there. And I think there's other ways that you can. You can kind of go into a full page now on trending topics. The tricky thing now about social is it's

so tailored to you. So like you'll. I know you've not spent a lot of time on Twitter recently, Colin, but actually if you look at those trending topics in the sidebar, sometimes it's like 3,000 people that are talking about it because they're really trying to tailor it to. So they are. Yeah, are quite tailored. Yeah. Okay. Yeah. But if you click into it, you can get a much longer list now. Actually, I just spoke about Google Trends. They have. They have a

trending topics tool on that site as well. You can just see what is it that's trending right now. I get slight problem with that is that it's lots of like, it's often sports, like some particular American football game that, you know, there was some drama or this or that. But it's worth checking in there actually and just making it. If you do want to create a bit of site, a bit of process around it, maybe that's one thing to do is.

Yeah, just, you know, every week, every two weeks, just have a look at what's trending on there, what's trending on your social media of choice. Yeah, yeah, I'm looking at Google Trends trending topics right now. We've got Avengers Doomsday at top. Apparently Coca Cola recalled. Yeah, it's all kind of very. Oh, Nintendo Direct. Obr. Yeah, yeah, I get you. So, so you could. And this is tr. This is just for our topic as well, actually. You can.

You've got categories. That's really cool. So you can. Can go down to business and finance. Let's say you've got Premium bonds apparently are trending. Most British Steel. This is actually really quite. Yeah, you can. You can narrow down really nicely to lots of different topics and active trends, only relevance. Yeah, it would be so cool if you could do a search in here so you could get really specific. Like, we could type in top podcasting.

Oh, wait a minute. Can you. I wonder. There is a search box at the top. So if I take away the category, type in, let's say podcast. Nah, nothing comes up. Maybe that's because nothing in podcasting is training, but there may be a way to do this. I'm going to investigate a bit more, actually. Yeah. But this looks really useful. Cool. Yeah, so that's definitely one way to do it. Yeah. There was no science the way that I found out. It was just something that interests me. I noticed people

were talking about it and I thought, right, we're going to. This is something that I think would be relevant to creators. And that was it. So the next thing I did, when I kind of. We decided to talk about it, we talked about it on the podcast and then I went to writing an article about it, which is what we usually do. I did put in a little bit more effort because I did have that idea in the back of my head. If we could just. There's not a lot of articles on

Google about this right now. We can just get to that first page. But the thing with that is you do. You have to balance writing something that's well rounded, that could ideally be used as a source, depending on what it is that you're writing about, but has to have enough detail in there, enough research that it can stand on the first page even past the point that, you know, the life cycle of that story is peaked.

But you have to do that quickly. Like, I spent a day and no more on it, which is more than I would usually spend writing an article. I usually spend about half a day. Yeah. And I mean, so what did I do? I just. I took the question, what is vibe coding? And I really just built an article around that and I tried to make it unique by relating that back to content creators specifically. It was like, I say it was a very technical techie topic. It's mostly sort of programmers and startupy

people and, you know, all that kind of. That kind of crowd that

we're talking about it. And, yeah, I wanted to kind of bring that to a different audience. And I guess that's. Yeah, that served us well because actually, it still ranks all right, even past the point of that peak, and we're still getting quite a lot of people coming to the article and it's still relevant to our audience. Yeah, you're right, though it's a bit of a contradiction, isn't it, in terms of you want to do it fast, but you also want it to be long

living. You also want it to be high impact and it's hard to do content of that quality fast. But I don't know, I think as creators, this is something that we can develop a skill around a day. I've heard of people spending days and days, weeks, writing blog posts and yeah, absolutely, you can spend a week writing a pillar blog post, a big thing. But when you know your subject, when you're good at researching, you're a good writer, you're practicing,

practiced, or podcast or video. Whether you're making a podcast or a video around this too. Works the same way, doesn't it? That's our skill, isn't it? And it's something we need to get better at doing high quality fast. So, yeah, it's definitely something you can practice and get better at, I think. Yeah. I've got a couple of tips actually, for how

to do that I use for this. One, I took the transcript from our episodes and two, I recorded a little bit of rambling, you know, a little bit of me just rambling about my thoughts on it and how I think it's relevant to creators. And I smashed up those two transcripts and I fed that into Claude to get an outline for the article. That was really helpful because you can overthink. I certainly overthink the article,

the outline for an article and just how to approach it. So I got to work on actually writing the article, but I knew I was going to want some examples of real people and not just famous people, you know, the, the people it was trending with at the moment on, on Twitter. It was all really big accounts that, you know, it's just not that relatable. I wanted some good examples, but it was going to

take me forever to find the examples. So I, I gave that to OpenAI's deep research while I got on writing the article. And that really, really helped. Yeah, so, and then, I mean, I was doing things that only I could do as well in there. Like I. One of the bits, I wanted to show examples of other people, but I actually wanted to show example of how to do it yourself using one of the tools

that I use. So I, I kind of came up with a really small idea that was relevant to our audience for, for an app that you might vibe code. And I, yeah, I went and made that in in replit and kind of screenshotted the process and showed how to use it and you know, just actually kind of created a mini tutorial within the explanation of, of what Vibe coding was. And yeah, I think I probably wouldn't have had time to do that if I hadn't have offloaded that bit of research. Some of the research,

yeah, yeah. Would have taken me more than a day. I think that's like the key thing and not even just like the newsjacking style of creating articles but like in anything we are creating just now, isn't it? It's your unique perspective on it and being able to show examples and stuff like people can have. I bet there's a workflow I could create in make.com, which looks for news stories that are trending and every hour it picks out one and a generates an article on that and then publishes it

on our blog and all this kind of stuff. But it's just like, it's just trash. It may be accurate, it may be useful, but actually it's not going beyond just that automatic AI summary at the top of Google right now. That's when they need your examples. They want to see you doing it. They want to see what you're actually using it for. Some case studies, all that kind of stuff.

That's the unique perspective, that's the thing that takes it from. You're just one of 20 people trying to create this thing right now, now right here to you're actually creating something different that people are likely. It puts you in a better position to be the one that everyone latches onto and the one that does go viral. That's it. And a point on that related directly to the, to the new jacking thing is if you are able to easily find sources to write your content, it's probably too late.

It's probably too late. So actually the term was coined by a guy called, called David Meerman Scott. Sorry, I just went really hard to read his name there. And he published this quite cool graph that lays it out nicely and it's sort of a bell curve and it starts with on the left hand side is breaking news and it kind of goes up the bell curve a bit. And then the next point is journalists are scrambling for additional information and between those two points is where you want to news jack.

So if you're at a point already where there's like now there's articles in Forbes and all sorts that are that are talking about type coding but when I wrote that I think the only sort of news outlet that I. That had published anything was the Hindustan Times. Cool. I mean, probably a very big publication, but it wasn't fully mainstream yet. Yeah, thanks for doing that. I was figuring. I was. So you can see that on the screen now. And. Yeah, you want a new track between those two

things. Not. Not just because. Well, I mean, it's two things, really. One, because if. If it's already mainstream, you're not gonna. You're not gonna really get the full benefit of it. Those outsized returns, like there, that article, had I posted it maybe a week later, it would have just went, you know, it would have been on page 10 of Google and achieved very, very little. But getting it out before. Yeah, balancing the quality with the speed and getting it out quickly before

anyone else had really published anything. Yeah, it gave us a good. It gave us a good advantage. And at that point, it was really, really easy to write something that was way more valuable than anything else. There just wasn't that many articles. And I just. My goal was I just want to write something that's twice as valuable as the next best thing. And that was easy because there was no competition. And the good thing about that as well is that you've got a good opportunity

to become. If you're in before the journalists, the bloggers, the YouTubers, even, you know, know, like people talking about it wider. More. Wider on social media, and you've got a really good chance of getting those backlinks of being a source for these people. Yeah, so that's. That's what we did. Yeah, that's cool. Yeah, there's. There is a. There's a warning here as well, though,

isn't there? Like, we often talk to. One of the biggest problems we always see with creators, particularly the podcasters we work with most closely, is not having a really strong reach routine. It's not having a day, every week that you record your podcast. You know, that's what you're going to do. Not planning ahead and actually having a really good idea of what the top topics are that you need to cover over

the next, like, 10 episodes and having that plan. So there's real strength in actually having a really solid plan, a really solid routine, and just doing it and ignoring everything else. And it's a. I think a big part of that is why I actually shy away from social in many ways, because I'm. I kind of more value that than anything else and doing, like, getting that stuff done on

a regular routine every single week. But there's no Denying the power of this, like the dropping everything sometimes just every now and again when it's worth it. But I wonder, like, is it possible, do you think, to build a routine around this or you say there's no science to it. Do you think it is literally just something that you have to be aware of or can it be systematized?

Yeah, I, I'm going to stick to the no science thing and it's definitely going to be more difficult if you're not already spending time on social. Because that's where I got this from. Right. It doesn't need to be social. It could be specialist mountain biking forums or you know, whatever it is, maybe less likely to find a mass market.

Here's jacking in there. But I think it has to be where you're already spending time and things that you're interested in because otherwise you're not going to want to drop everything, are you? I dropped everything. I didn't drop everything. I spent half a day more than I would have on the day that I was already writing content because it's something that interested me and I thought, you know, there's a little

bit of potential here to rank well for it. Yeah, but it's so it's such a gamble that I don't think it is worth having a process around it because it's unlikely to pay off very often. That's true because many, many examples of newsjacking create completely non evergreen content, don't they? Content that's completely irrelevant next week once the news cycle's past. Whereas your one's a good example, one where you jacked a bit of news but actually it created something that is

relevant, ongoing like that is something that's going to stick around. Some people are going to be searching that six months, a year from now. Maybe it will die away, maybe it is a bit trendy and will die, but maybe it won't. Maybe it'll become a proper kind of term in our like skin and everything. So yeah, I wonder if there's a niche way of doing this whereby like to take the mountain biking example there. So like say I have mountain biking podcast, I'm in the forest forums every now and again.

But I've got my routine set up. I do record every Wednesday, I plan my episodes every Wednesday. But on that morning you do sit down and your first 10 minutes of the recording

time is to have a look at the trends in the forums. Like have a look in the forums and see if there's anything particular come up, any particular chats Have a look on social Google trends, search your topic, find the category and see if there's anything particular in the news around that and think, well, actually spend 15 minutes and make the decision, is this something that is actually trending? Is this worth postponing the episode I had planned? And if so, why not?

I mean, that is quite timely to do that. Particularly with podcasting and YouTube, I think you can get away with less evergreen content because they are such a follow subscribe type or they're more follow podcasting, particularly much more a subscribe type format. YouTube A bit less so, but still your followers will get it. So it can be something that can be worth putting out less evergreen content every now and again

just to provide that engagement. So, yeah, I think there's many ways though to find this and create evergreen content out of it. Probably if you do research in the right way, you find those trends that just start coming out. So, yeah, it's cool. Yeah. I mean, yeah, I think though, you kind of touched on a nice thing there, kind of doing newsjacking within a niche. Because actually that's kind of what we did.

I mean, you talk about newsjacking, but I think I and other people normally think of, you know, you're getting published in all sorts of big publications as a source and, you know, hundreds of thousands of views and that's just not what it was for us. It was a much more modest result. Great for us, but in the great scheme of things, it was more modest. But I think the way that we did it is actually much more repeatable than those kind of those big extreme examples. Yeah, yeah. Say you were.

I mean, you have a podcast in this niche, right. You've got mountain bikes apart, and you probably do spend time in these kind of in these forums and say that actually, you know, you come across something that is already trending in that niche. So for, for us, it was vibe coding. It was trending in a. In a. In a. In a niche of. A niche of. Of the tech community. Yeah. And actually the, the thing that I did was take that to the wider tech community. I went to Hacker News, which, Which is a pretty

niche forum for techie people. And that's what made all the difference. It didn't just rank automatically, it was submitting it to Hacker News and getting had a little bit of luck involved posting it on in the morning when it was a bit quieter and it gone to the top of Hacker News. Loads of the traffic came directly from that, from people logging in on the morning on a Saturday. And Yeah, seeing this right at the top there.

And then from there it kind of got picked up by aggregators of hacking news, it got picked up by Google and then it went into perplexity, like I was hoping all along. And then from there we got backlinks to just like a really nice couple handfuls of articles, substacks, bunch of Reddit posts, social posts and oh my goodness, I don't know if you've read it already, Colin, but you should go to the post and read through the comments. People were so mad. So. Nothing like a bit of controversy

to bring in some. Yeah, some happiness. Yeah, definitely. But I think what I'm saying here is that newsjacking doesn't need to be this mass market reaching everyone. It can be a niche and I think it can be repeatable. Like if there are specialist forums, communities in your space, you can just write a timely article on a new tool, on a new idea, on a new term and reach those people. And then from there you can go fairly far if you can trend in those smaller communities. Tell me then,

what were the results we got of this? Do we have any quantification numbers around the success you achieved here? Yeah, totally. I mean the main thing for us, I think, was 200 backlinks, varying quality, but some of them pretty good. I mean, and that's something that's going to keep giving to us, right? That's going to help our, it's going to help our domain authority over time. Yeah, and that's

something, it's a really, really early stage blog. So to get 200 backlinks, I mean, we had about, I think 20 before that, you know, so 10x improvement. Well, that's really nice for us. And I mean it's, it's a nice sort of, it's a nice sort of vanity metric, I guess. But we got, we got 14 and a half thousand people that clicked through to that article and that was really, really nice to see. I mean, that's not going to really move the needle in the long term.

We, I mean, we got some newsletter subscriptions out of it. Not a ton, but a decent amount. But it is, although it's not like there's not a lot of business benefit to that necessarily. It's a really nice sort, sort of pat on the back from the universe saying keep doing what you're doing. Do you know what I mean? And I think that's equally as important for creators, you know, get a little bit of recognition. Yeah, the, the stats show like, like you say 14, 000 people.

But the time on site as well is pretty high. Like five and a half minutes. People were actually reading this thing. They were actually reading it. I know, yeah. It would be another thing if it was like one minute, like, oh, this is crap. But yeah, no, yeah, I noticed that. I noticed that it's. Yeah, they're actually reading it. It was actually valuable and it did everything that I hoped it would. So, so, yeah, really, really pleased with that. That's really cool. Great.

All right, anything else you want to cover on this then? What do you want to get into? Any other ways we can help people do it themselves? Well, I thought I'd give a few examples because certainly my view on newsjacking has always been probably quite negative. And I'll cap this off with what not to do. And that was always that. Not what to do is always what I associated with it. But when I was preparing for the

pod, I found some really nice examples. I remembered one from my past life as well and I thought it just helped broaden the definition of what newsjacking is exactly. And different ways that you can, you know, capitalize on, on trending timely topics. So I'll go through them real quick. So the first is. Yeah, as I say, it's from my past life working in an agency. It's a slightly different type of newsjacking, but in the uk.

Can't remember exactly when this was. It was probably about eight, seven years

ago, something like that. The government announced some new legislation around installing heat pumps, particularly around new build homes for cleaner heating energy. You don't need to know exactly what they are if you don't know. But it's just, yeah, converts either ground heat or air heat into heat that can power that can heat your home. But it was all quite confusing. People didn't really know how

they worked. They didn't really understand the new legislation. So we were working with a client at, at the time, heat pump installation company and I was managing their ad account and I was kind of, yeah, struggling to find good ways to make heat pumps sexy and clickable. So felt like a really, really good opportunity actually. So what we did was when this legislation came out, we, within a week we wrote a sort of ultimate consumer guide to this

new legislation and to heat pumps more generally. And also the brand of heat pumps that he installed, we kind of got that in there at the end. Explaining in just plain English what the laws meant. We were able to. This guy was really good at what he did.

So we got a good bit of insight and quotes from him and put that in there and made just a really good resource for people that all of a sudden this heat pump thing everyone was talking about, it was on the news and no one really understood what it meant in terms of what they did or what the laws meant. So yeah, we made this really good resource. We ran an ad campaign on the back of it and we ran that. We ran that same campaign with some tweaks over.

But I think it's kind of still getting used. I think that guide is actually still getting used right now. Really get notifications about it. And over the course of a year that I was still managing, that campaign generated thousands and Thousands of leads, 20p each. They paid and directly attributed like six figures of sales to that. So that was quite a cool example of.

Yeah, it doesn't always need to be organic content. It doesn't always need to be, you know, it's just there's all sorts of different ways that you can jump on things that are suddenly popular or important. It can be much more kind of sales based as well. It doesn't need to be what we did here, which is an article with questionable business benefit. Yes. Yeah. And I found, I found another example I

thought was really, really nice. So back in 2021, the presidential inauguration, this company, Toby Time Crochet, made something quite cool. If you remember around that time, this is when the Bernie Sanders meme of him kind of bundled up in kittens. Oh yeah. Went viral. Yeah. I mean, you still see that meme going around. So the lady that runs that company, Toby King from Texas, she jumped on the bus, made a little one.

I thought it was multiple when I was reading through the thing, but she made one crochet doll of Bernie and she put it up for auction. And it got all sorts of attention. I mean, she got picked up by Business Insider, cnn, Guardian, they're all sort of celebrating it and she, I mean before she got picked up, she had pledged all the proceeds to go to charity. And I think that's probably part of the story really why they,

why they went with it. But it ended up going for $20,000 at auction and ebay agreed to match the amount as well. Now she obviously didn't make any money from that, but she, she got a shed load of free advertising. It was just a real nice thing to do as well. So that was really, really cool. That's great. Yeah. It doesn't need to be content. You can actually make something as well. Another example of that's it, isn't it? It's the creativity. It's like,

what can you do? Like again, it's not going to work if you just write a basic document that just explains something or outlines something or you know, it's anything that AI could do or any average person could do. It needs to be something with your personality on it. And what's more that lady's personality than crochet.

That's what our whole thing's about. So yeah, using that skill, there must be so many more ways that we can all do that with our own kind of individual unique skills that we don't think about. Totally, totally. Everyone has a unique take a unique skill that you can apply to. Yeah, I mean anything. But in this case things that are kind of trending at that time. Definitely agree with that. Just quickly last example. Every I think you subscribe

to every the newsletter. Great publication. Y so they back in 2022 when GPT 3.5 was all the rage, they jumped on that really, really quick and they made a tool called Lex and it was one of the first tools to really use it. Something that was actually going to be kind of useful now. Not sure how looking back on it now how useful it would have been at the time, but it would have been very cool. Yeah. And they made it a sort of AI assisted

word processor. I mean there's billions of them now, but it sounds like they were probably one of the first to do it. And within 24 hours, 25,000 signups, huge user base overnight. Amazing. Yeah, yeah. Just for quickly building something that's on trend. So yeah, could be content, could be making something physical, but actually a little tool as well. And how much more easy is that now than it used to be? Yeah.

And last, last, last, last thing. Just to prove that you don't need to be a huge publication like every I actually did something really similar around that time. I made a little, just a little for fun. You couldn't even call it a tool. It was more of a, A, I don't know, a game, a gadget, a curiosity called

Ask Marcus. Oh yeah, yeah. So I made this little thing that carried on that you were talking to Marcus Aurelius and it would, you know, quote parts from his from From Meditations to you and it would link you to Amazon with an affiliate link. I never told you this Colin, but they shut down my affiliate link for reasons unknown. So I never made any money from that. I know but so I mean I, I'm, I, I have no, certainly no audience at the time.

Didn't make any content but I just went and submitted that to as many of these directories that were popping up of cool AI things as I possibly could. And it got picked up by some really big newsletters. And I mean, people were just dying to see cool things that had been done with this new trending technology. And I got thousands of people using it. So it was really, really cool. You don't need to be a huge publication, a big name to jump on these

trends. Yeah, for sure. Right. I want to hear the bad example. What's your bad example? Simple. Well, I mean, there's so many of them, but I just picked this one out. Now, we're not the BBC, so I'll just say the only rule is don't be a dick. And I think it's really, really clear what I mean if you read this. So this is a tweet from Gap, the clothing company, and it reads, all impacted by the hashtag Sandy Save safe. We'll be doing lots of Gap.com shopping today. How about you?

I mean, how bad is that? Yeah, like actual, like huge damage to people's homes, like people getting injured. Was. There might even been people killed in that. I'm not sure. Like, and. But trying to capitalize on that with some sales. Yeah, not cool. Horrible. So, yeah, yeah, don't do it. There's just so many bad examples of it as well. Like, I could have filled this whole planning dock with them, but just. Yeah, don't. I mean, there's not much to say other than don't jump on things and if

it. Be sensitive to the topic. Yeah, be sensitive to the topic. Yeah, that's it. It nicely. Yep. Cool. Okay. Sounds good. Yeah, that's great. All right, that's a bit of news, Jack, and I hope that was useful to you out there. If you're listening, some ways to put that into action then. But yeah, go and have a look at the. There'll be a link in the show, notes in the description to go and have a look at that article that Jacob put together. If you want some examples of how it works.

Alrighty. Right, I'm gonna do a bit of Frame IO. So here. So I mentioned this. This shouldn't take. So Frame IO is a tool that you can use to assist

in your video editing. So it's perfect for. It's designed for teams, really, so you can collaborate in video editing. Like when we were working with three of us on videos a couple of years back, we had one editor. And then the two of you and I would go in there and comment on it and like you can basically watch a video. You can watch it at one and a half or two times speed. You can put comments in any, any point, which actually works really nicely.

In fact, what I'll do is I'll bring up an example of the one that I'm doing so you can watch. So your publisher essentially goes from Premiere. So they will use Adobe Premiere, and it does only work in Adobe Premiere, but I know there's a lot of people use Adobe Premiere these days, obviously. So you publish it from Premiere to Frame IO and then essentially that video plays inside a review screen. So you've got timeline along the bottom as normal, but you've got comments on the right as well.

And as you play it, you can play it fast speed, like I say, but as you play it, you can just hit a key and just start typing and it just pauses the video and creates a comment at that point as well. And so then your editor can actually bring this back into Adobe Premiere. And it's actually a really nice little format in Premiere. Like you end up with your normal editing view, but then you see the comments on the right and you can reply to them

there, you can talk them through, but you can action them. And if you click on the comment, the timeline, it actually jumps straight to that point as well. So I found this so useful in working with our editor right now and just quickly going through videos and being able to give feedback. And you can actually draw on the screen as well. So I can say like, here's this section and put a comment alongside that, please make this red or something like that.

So it's. Yeah, it's a really nice way to work in video editing. Like I said, it works perfectly for working with a team. So you can work with an editor, work with your colleagues on this. But I actually think it's a really nice thing for working solo on video editing as well, because you can basically separate the edit process from the review

process. And I think that's really worthwhile because often when you end up reviewing a video video in Premiere or in whatever editor you do use, you end up going through and you don't stop and make a note, you stop and you do the edit and it always takes you down a rabbit hole and it takes ages and you never review the whole thing. And there's real value in watching the whole video and reviewing the whole thing

before you go back and actually jump into the edits. So it kind of separates you out, makes you write down these notes, makes you kind of point out things you want to change, like drawing on the screen or whatever. Um, and only then once you've finished that, you can load those comments into Premiere and then start to do the edit yourself.

So I found it just really useful for. For working with that. And it's something worth checking out if you're a. If you're a Premiere subscriber, you get Frame IO as a part of it, or at least you get it as part of Creative Cloud. Actually, the Premiere subscription on its own, maybe you don't get it, I'm not sure, but you definitely get it with a full Creative crowd subscription. So. Yeah. How did you find using this, Jacob, because you worked with this a lot. Little bit as well. Yeah.

I mean, it just makes it so easy because otherwise you have to sit with a notebook writing down timestamps and. Actually, do you know what the thing that I really, really liked is? I can be a little bit pernickety and it can be about something really specific on the screen. And it was that drawing thing and being able to attach that to a note and say, you know, there's something weird going on with the grading in this. In this kind of part of the video, or, you know, the fact

you can just point to things is really nice. And I think that's mostly you. Useful for teams, like you say. But yeah, you still need that same process, even if you're working alone, solo person. Yeah. Just to say, by the way, it is a standalone tool as well that got bought by Adobe, but you can, unless I'm very mistaken, I think you can use it without Premiere. I think you just can just upload. Okay, yeah, perfect. So I've only ever used it in Premiere. It's really heavily built in.

Like there's menus in Premiere for it and everything, but. Yeah, that's really cool to know, actually. So you could just upload a video from it anywhere and actually do the edit. You do the comments in here. You wouldn't necessarily get the comments brought in automatically, I suppose, but you can still work through them, couldn't you? That's right. Yeah. Yeah. They've got a free plan that includes two. Two team members, two gigabytes of storage projects.

A little bit limited, but the next one's $15, so it's not a huge outlay. Yeah, yeah. Okay, great. The versions are worth mentioning too. So this is one thing I've found really useful is that when our editor sends new version, I can actually go back to. So version three is the latest one of this video. As an example, I can Go back to version 2

and I can see all the comments I left. And it really simply lets me look through and ask and like, have a look at, you know, what I actually asked to be changed and to review the changes that I asked for really quickly. You know, like if I just get the version 3, I don't really remember what I asked for or even if I did, I need to actually remember the time codes and things like that. I need to scroll through and find it. But you can

do this and then you can actually compare them as well. You can put them side by side so you can compare what they actually look like. So that's really useful. I find that. Yeah, I use that all the time now. Whenever he forgets to do it, our editor forgets to do it. I always have to go and remind him because it's very hard to review a review otherwise. Yeah, I didn't even know it did that. But that's really cool. You're right. Yeah.

So yeah, that's Frame IO like Jacob said. Yeah. So I didn't realize that so much. You can use it with any tool. But yeah, it works really nice with Premiere as well. But yeah, if you're video editing as part of a team or just by yourself even, it could be worth it. Especially if there is a free plan there that lets you test it out. Alrighty, let's finish up with your creator of the week then. Jacob, what have you got for us? This is just a quick one.

An anecdote more than a serious creator of the week.

So my favorite musician is Bob Dylan, and I recently watched the biopic with Timothee Chalamet. A complete unknown. I'm pretty ashamed to say that I don't actually really know much about his care. Know much about the man himself. I just love his music. His songs are really the only. The only, the only music. The only songs that can make me feel like a whole range of emotions pumped, sad, plentif. All like the same music. Just depends how I'm feeling. Anyway, I really, really do love Bob Dylan,

but there was a really. I think this movie is worth watching for all creators and I think there's a lot of movies like that. The other one is the Steve Job biopic, Jobs, not the Ashton Kutcher one. That one's good too, but that one was a little bit more kind of, I guess, about the drama. Yeah, okay. The. Yeah, Jobs is really worth watching as well. There's a good story in there of, you know, building something and growing it.

Anyway. I do. Yeah, I Think. I think all creators should watch this because it's quite an important little lesson in there. I mean, Bob Dylan, since he started, has put out like 60 albums. He's a relentless creator, but he got his start even though he was a very, very skilled singer songwriter. He got his start by agreeing to do. He got. He got a. A record deal with a company and they offered to, you know, to put him. To put him on an album and put

him out into the world, but he had to do covers. He wasn't allowed to do any of his original music as it went on. The second album included a little bit of original stuff. The third ended up being a. All his. But it's. It's just. It reminds me of a quote that good artists copy and great artists steal. And I know for me, when I'm creating stuff, I can be a little bit obsessive to the point of kind of like paralysis about making something original,

first and foremost. Making, like making something new. Yeah, Unchecked, certainly better with that these days, but unchecked, it can just stop you from trying things, stop you from doing things. But, yeah, I mean, he agreed to do this despite the fact that, I mean, yeah, that's just not him at all. That's not his personality at all. He definitely got a bit of an ego. But, yeah, to put down your ego in the early days and just kind of be okay with doing things that everyone else is doing

already. And rather than focusing too much on being original and new, doing it better, doing it different, just to get your start and use that as an opportunity to hone your craft and put something that might be derivative, but it's still yours out into the world. Yeah. Yeah. It's a book, isn't it? Good copy. That's steal like an artist, I think. And it's not about plagiarism. It's not about real stealing. It's about building on the shoulders

of those that have come before you, isn't it? And, yeah, absolutely. Like you say, learning your craft by copying like a, you know, a Van Gogh picture or whatever,

really. But actually then finding your voice through doing that, through that practice, finding your own talents through that, what you add to it, what you change about it, what you, you know, repurposing such a big thing on in current content, isn't it like taking a section of somebody's larger podcast and repurposing it and putting your own spin on it, or even React videos and stuff like that? You know, that's just using other people's comment content and

put your own personality on top of it. And as long as you're crediting for most cases, as long as you're crediting always, actually you're mostly in the good space and you're not actually passing things off as your own. Yeah. It's a funny kind of topic though, isn't it? Because it's theoretically quite a bad thing. Yeah. Yeah. But I think, yeah, it's important. I think we've all. Everyone's got an ego, particularly creators, and I think to some degree everyone has that same sort

of thing where there is a desire to, To. To do something new and something, you know, that, you know could turn into something great and it's yours and it's only you that can be credited for it. Yeah, but I think a lot of times, and certainly it's been the case for me in the past, it can. That. That feeling can stop you from. Yeah, from. From doing things in the first place. And it shouldn't because it worked for Dylan. And look at him now. He's for sure. He's like 84

and he's still touring. He's a madman. Don't see him. Those terrible lies these days. Cool. Okay, Perfect. All right. That was a good episode. Gone over an hour. Covered a bunch of stuff there. So I hope if you're out there listening, hope you've got a few things here to take to your creator practice. I'll say if you like the content that we do, we'd love you to check out Allitu. Alitu is our podcast maker app. It includes call recording with video, it includes audio cleanup,

it includes audio editing, and it includes audio publishing as well. So it's the easiest way to edit your podcast. Designed to be the simplest way to make your podcast. You can check it out over@alitu.com that's a L I T U.com comes with a seven day free trial. So you can make an episode, see if it works for you and move on. If it doesn't, let us know. Give us the feedback. But hopefully use it forever if it does. But yeah, check it out. Alatu.com you can use code

creator craft to get 50% off. You've updated the code and everything. Well done. Working ahead. Okay, good. All right, folks, thank you very much for listening. We'll talk to you next time. Cheers.