How to Create a Media Kit That Actually Lands Sponsorship Deals

Hey, folks, and welcome to another episode of the Creator Toolbox. This is a show all about the nuts and bolts behind your creator business. I'm Colin Gray from thepodcasthost.com joined by, I was about to say, Matthew. I just recorded by Matthew yesterday. Of course, it's Jacob this time around. Jacob, you're not Matthew. I'm not, sadly. Record too many different podcasts, eh? Yeah. Part of the creator life. How are you this week? You well? Yeah, I'm very, very well.

I'm flabbergasted that it's Thursday, but I'm reconciling with it. Is that just part of. I mean, I find that every week, to be honest, that's just part of, like, I don't know, when you're making stuff, when you're running a business, there's just too many different things. Too many different things. And that just makes it fly by. Yeah. Do you know, I think I've been working on one thing this week, pretty much all week, and I always get that

know when it gets sink matted into one thing and just do that. Time flies so fast, which is good and bad. Yeah, you get into that flow, don't you, and it just disappears for sure. Right, what are we going to cover this week? We are going to get into a few things, aren't we? What's your topic again? What's a wee quick teaser for it? Well, I was going to talk about personal sites, but I was going to do that because of your first topic, actually. I thought they hooked in quite

nicely. Okay. Yeah. I want to talk about media kits. So media kits, sponsorship kits and how this works for creators. And I've got another one as well because I was talking about a blogging framework with one of my coaching clients earlier on today called the Big five, which is from Impact, a guy called Marcus Sheridan. I can

talk you through too. So excellent. Yes, we've got media kits, sponsorship kits, personal sites, and Big five content topics, which designed to inspire blog posts and podcast content and video content. So hopefully that'll give you out there some inspiration to create your next bit of content. Right. All right, should we jump into the media kits first?

So a media kit, just to give a breakdown of what it is, is the idea of a media kit is really to have something that you can send out to people you're going to work with. And there's a whole bunch of different purposes for that. So probably the most relevant for creators in

most cases is sponsorship. So if you want to actually work with a partner you want to do a brand deal or you want to do just a paid sponsorship slot, then generally somebody that you want to work with, particularly if it's a bigger brand, particularly if it's somebody that's worked in a lot of sponsorship stuff before, they'll ask for your

sponsorship pack or your media kit. There's a few different names this goes by, and because of the purposes too, there's a few different variations of it, but we'll go into some other ones outside of just sponsorship, because it does apply to. Even if you don't want to do sponsorship, there's a few other

uses I'll go into as well. But the idea is that it's something that you can send over to a sponsor, to a brand partner that really just gives them a real breakdown on what your content is, what you create, whether it's a podcast, whether it's a YouTube channel, whether it's a blog, so audience, your traffic, all of that kind of stuff really, to help them make an easy decision about whether you're a good fit for them. So that's the kind of the broad strokes. Does that make sense? Yeah,

totally. That makes sense. I mean, is it only for sponsorships or is it only for kind of making money? No, no. So we'll go into a few of the things you can put into this and those. There's kind of a menu of stuff that you can put into a media kit. Some of it's useful for sponsorship, some of it's useful for other things. But yeah, the other things that you can

use it for is like potential guests. So actually I've used one of these before for like inviting people to come onto a podcast for an interview, but equally the other way around. If I want to go on a show as well,

this is one of the most useful uses for it, actually. It's kind of a. It's media kit of sorts, but it's more about your brand or your personal brand, a media kit for your personal brand which says, here's who I am, here's my bio, here's the topics that I can talk about, here's the topics we do talk

about. So again, that repurposes to sponsorship because you want to show sponsors, like, what you talk about as well, maybe some questions you can ask, some links, some testimonials, that kind of stuff. All of these things are relevant for both of them. So that in and out interview as well, like whether it's for your show or whether it's for another show,

is a really good one. Too. And even just collaborators, like people that you want to work with on content shares, on doing webinars together, on doing a newsletter swap and doing a bit of content together. Stuff like that can be really useful too. Yeah. So it's the kind of thing that you might send, actually, if you were trying to be a guest on a podcast or if you were, you know, like you say like a webinar or something like that. And it is, I guess.

Yeah, it's just all of that information that they're going to need in one place.

That does make. Yeah, makes sense. Yeah. Yeah, totally. Yeah. So, I mean, have you seen any of these before, by the way? Have you ever worked with a media kit or created one? I've never created one. I've seen some. Yeah. Had some sent over. Do you know what? I suppose I have kind of half made one for a few different things. There's a webinar I did a couple of years ago that. Yeah, I had to. I had to collect all this stuff and if I dug

it out, it would probably be. Yeah, it would be essentially a media kit. Very similar. Yeah, yeah. Do you know, the final one I didn't mention was. And I think this is generally where the name, the media kit name comes from is actually just general pr. So having a kit for the media that you can send to, like the BBC gets in touch and they want to cover your company or your content channel or you personally.

Having this kit that has all of the details about who you are, what you cover, all that kind of stuff is just really useful for that too. So should we dig into what's in it or any other questions around the kind of broad strokes? Yeah, no, yeah. What is actually in it? What's the template? Yeah, so again, it's a bit of a menu, the kinds of stuff that you can cover. And it depends a little bit on

what you do as well. Whether you are just a personal brand or whether you are a business with a larger team, all that kind of stuff. But a lot of this stuff is kind of general purpose. But the big thing really is at the top is it's the bio, the biography. So if it's personal, it's about you and your background. If it's a business, it's like, why does this business exist? What does this business do? What's its purpose, what's its why?

And then going on from that, the thing that really ties into the content in particular is how you cover it. So what you actually cover. So, for example, with the podcast host, with our Brand the podcast host. Our media kit for that site is. Well, actually, I could bring up our actual sponsorship pack. Here we have one that we send out to sponsors in particular, and that is so

the top of that. So the very introduction to that is. Thanks for your interest in being a content sponsor on the podcast host. Our audience primarily consists of podcasters who are looking to improve their skills and grow their show tools and resources, as well as training on the hard and soft skills of recording, producing and promoting audio and video content. This always goes down with them. Well, with them, we see the highest benefit and advertiser success with a combined approach including

blog, email, social and podcasts. So that kind of first paragraph is really just covering what we cover and how we cover it. So we talk about tools and resources, we talk to any podcasters who are looking to improve their skills and grow their shows. So really you're looking to get in there. It's all about the audience. It's all about who you reach and what problems you solve

for them. Reading this now, actually, we need to go and do this up a little bit more because I don't have quite as much in here as we should and around the audience, around our. Why all that kind of stuff. So, yeah, that's an example though, of one that we have done in the past. So. Yeah, that's. That's part of it. Yeah. Sorry, go on. Nope. So, yeah, so you've got what you cover, how you cover it. So you know, channels as well,

like showing. So we would put in there. I do have in this one here the fact that we've got a blog that reaches a certain amount of people. We've got a newsletter that reaches a certain amount of people. We've got a podcast. You can sponsor that as well. And we do YouTube as well. So we've got a YouTube channel as well. So that's a big part of how you cover it as well. That's important. But really, I mean, my sort of thing around the most important thing in here is

really coming back to that. That why that problem you're solving. Really giving that sponsor, that partner, that collaborator,

a really good picture of who you are and why you do what you do. Yeah, and really selling yourself. Yeah, exactly. Yeah, yeah. What problems you're solving. I like to put in as well, when we're doing this for other, like, uniqueness as well. Like what makes you unique, what makes you different from other people. And often that comes into the how you cover this topic or your why, like why you're covering this Topic a bit the background too.

So that's the kind of soft stuff certainly that goes into it. Yeah, the numbers though. So obviously you want some of that stuff as well. So you'll want to cover the kind of cost that you charge for certain types of sponsorship. So we include things like four week sponsorship for our newsletter. We show numbers like we have 30k sponsors for our email newsletter reaching podcasters. So we charge for that based on a month's worth of sponsorship. We add on podcast sponsorship

as well. We've got sponsored blog posts, sponsored YouTube video, and we show subscriber numbers as much as we can. Costs as well, as much as we can to put in there. Just to cut down the questions. A big goal of this is actually to cut down the back and forth. You get in touch and say, oh, I think you're a good fit for our audience. Would you fancy sponsoring us? And they come back with

12 different questions. So over time your media pack, your sponsor pack grows to just directly answer those questions. But if you include a lot of this stuff that I'm talking about then actually a lot of that is covered anyway. So. Yeah. So audience size, engagement metrics actually I find really useful too. Like this is a really useful thing to include in a sponsorship pack too for a wider one is like what's your open rate, what's your click through rate?

And if you can do some case studies from previous partners, previous sponsors too, that is gold. So you can say we worked with XYZ Brands three months ago and actually we got this in front of 80,000 readers and we converted 277 sales or something like that. Like if you can show that stuff like that data that is so valuable to sponsors as well, gives them a lot of confidence in what you do. Yeah, might be nice as well. And I don't know if we

have it in here, but to actually show some examples of that content. So if it is a newsletter or something like that that you're talking about, actually show, you know, I know when I'm looking at things to sponsor, I want to see an example of, you know, what is that content going to look like if I'm going to be buying a slot in there, you know. Yeah, yeah, definitely. It's really good idea. Yeah, for sure. I've seen some good sponsor packs that have

that actually. Yeah. And links to your newsletter, links to the blog post, all of that kind of stuff. Make sure you're, you're showing that as well. Yeah. So I mean this, this that I showed on screen just a Minute ago is an example of a notion one we created it in notion just really simply. We don't work with a lot of sponsors, so we haven't put a whole lot of work into that one. But it shows you that you can have a really simple kind of starter MVP type media pack

just written in text on a little page that you share. You don't put a lot of design into, but you can make them much nicer as well. Yeah. So do you have one for you personally? What have you actually made it and sent one out for? Yeah, so I do have a one pager for interviews. So actually I only have this because I worked with an interview canvassing service a few years back, Interview Valet, I think it was actually. So shout out to them, did a really good job, got me on maybe 12,

15 different shows over a few months. And what they do is they interview you initially and they create this one pager. So literally just one. A four page that includes a lot of this. The things you include, probably more on a personal one like that are things like headshot. So you'd put on a headshot as well because people will often include like a headshot in their, you know, in the post or the artwork or whatever, so they might want to get an idea and stuff like if

you have. So on that one, for example as well, I linked to three to five different podcasts that I'd appeared on before. So like some samples of my work essentially, so they can go and have a listen. Does this sound like somebody that suits the style of our show? So that's a really nice one as well actually for those more personal ones. Yep, that sounds. Yeah, that's really nice. It's actually. Yeah, it's. It's kind of. It's quite similar to. Quite similar to the purpose of a

personal site really. It's. It's your portfolio on a bit of paper and like you say, it just cuts out all those questions and I guess you can kind of get to brass tacks and. And when you're. When you've. Got. When you get to a certain size, you're going to have quite a lot of these interactions. Right. And I suppose can become quite time consuming to actually answer 10 or 12 questions every single time. Yeah, that's it, that's it. And you can if you're flexible.

The one downside of that one that they made for me through Interval Interview Valet was that it was a PDF. So you created a really nice looking, well designed, well laid out PDF which looked cool. It looked pretty Professional. It was polished, so it was pretty nice. But it was very hard to update because it's a PDF. Whereas with our Notion template, like you can make Notion look pretty nice these days and a personal site like you're talking about, like if we, we'll get into that

as well. But you can make a really nice little template for a, for just like a one pager landing page as well for this type of thing that you can update much more easily. So on the other hand though, I've seen people do really nice work with these with just something like Canva and Adobe Express. Right, okay. Yeah. Do they have templates for that? Yes, I believe so. Yeah, absolutely. So let me just check that in the background here

though. Like I think I'm pretty sure I looked in Canva quite recently. Yeah. And they had. So if I put in Media Pack. Search for Media Pack. Yeah, nothing's popping actually. Yeah, nothing's popping up there actually. I'm sure I've seen some stuff in there though. There's probably some other name PR pack or something like that you could use. But yeah, there's definitely possibility that you can create like just nice looking layouts essentially. Like make the typography decent just

to make it look a little bit more polished. So yeah, Canva, Adobe Express worth looking at Notion too, obviously. Yeah. The other ones. We've talked about Passion Fruit on a recent episode as well, haven't we? Yeah. And so that'll probably just kind of do it for you and make it almost quite interactive on does check out. Built in as well and Gumroad as well. Can you imagine creating something like this in just a Gumroad landing page? I suppose so as

a product. Yeah. I mean it's just a text field, isn't it really? You could put whatever you want in there. Yeah, yep. And Gumroad has the options so you can have tiers too. So you could have like Passion Fruit I think is really good for offering options. So you can have like sponsor my newsletter sponsor my podcast and my newsletter sponsor, just my podcast sponsor, all three, blah, blah, blah. But Gumroad, you could set up those tiers to

actually offer those different options as well. So. Yeah, yeah. And actually we use that, don't we? We use that for our fiction podcast weekly. So we. That's how we do our sponsorships

students and it works really nicely. Yeah, that's true. Yeah, absolutely. Yeah. So yeah, Fiction Podcast, Weekly newsletter. Anyone that wants to sign up for that, we just direct them straight to that landing page. They choose their option they pay and it just comes in, tells us that they've done it and then we include the sponsorship. Yeah, works really nicely. Yeah. So that's media kits. Yeah. Anything else you want to go on that. No, I mean it sounds, it sounds essential really.

It's something that if, yeah, you kind of have to have, but it's kind of two sided. Right. It's, it's not just, it's not just for the sponsorships. It seems like it's something you really want on hand if you're trying to guess on other shows and stuff like that. Well, here's a question for you actually that I've kind of led myself to. Should you have two, should you have one media

kit that is for sponsorships? It's kind of like you're wanting people to come to you to sort of invest in your content and should you have a separate one that is just for those kind of more relationship based things where it is probably more just your bio and stuff about you and what you can talk about and all that kind of stuff? Yeah, absolutely.

Yes, I do think, yeah, they serve different purposes and with the sponsorship one, you're definitely selling something slightly different like what you can do to help sell their product. Although arguably, you know, when you're trying to go on somebody's podcast, you're trying to sell what you can do for their podcast as well, like what you can

add to their podcast. But then I guess at that point it's more about your expertise, what value you can add personally as a speaker, all that kind of stuff, as opposed to the trust and engagement that you can prove with your audience on your own channels. So yeah, for sure. The cool thing is though that because like I said, a lot of this crosses over, a lot of it is quite

similar. You can kind of mix and match. You can take like bits that cross over, maybe just adjust a little bit and you can have two or three pages, let's say landing pages, basic version on Notion, maybe a more polished version on canva, Adobe Express, whatever that you can then update nice and easily and kind of send out the changes too. So yeah, to whoever it is and have them all kind of collaborating. They're all kind of similar in many ways, but they are tailored to that particular

purpose. Yeah, for sure. Cool. All right. The other option of course is a proper landing page. So coming into your topic, like a proper landing page being a website that you set up, whether it's in something like Leadpages or just a personal site builder, whatever that is. So yeah, what Was your thinking around personal sites. What brought that to mind? Yeah, personal sites, kind of two things, right? Because it's almost, if you're a creator, it's almost like a

media kit for your audience. It serves that same kind of purpose. It's for. It's somewhere that sells you what you do, how you do it and what you're good at. It's for really, it's for people that probably want more than what they get through whatever channel they found you, right? So maybe they found your podcast, maybe they found, maybe you have a blog, maybe that's on your

personal site, but you've got a YouTube channel, social. Wherever it is that they find you, you're kind of left wanting more, you want more information, maybe want something exclusive. And I think your personal site's a really, really good place to put that exclusive stuff, to put some of your longer form writing your longer form thoughts where you don't really need to worry about algorith.

Obviously basic stuff like links to your socials. You probably want to embed some of your best content in there if you've got like particularly good YouTube videos that have been well engaged with or even podcasts that you can embed. Podcast players from a lot of different hosts, including Alex. But it should, it should have all that content. But I think it should ask, it should answer kind of key questions about who you are and maybe why people

should trust you. I guess it, it depends on what your niche is, right? If, I mean, do you have a personal site? Have you ever had a personal site? No, the closest I've got to it really is an About Me page on the podcast host, which has been there since pretty much the start. And it's got a few of those elements that you talked about. Like it's got my bio, it's got a bit of history, it's got links to a few things, some social proof, things like that. So that's as close though. Yeah, totally.

Yeah. But I mean, that serves a purpose, right? I guess it depends if you already have a blog, that probably makes sense, right? Because the podcast that started off as your blog makes sense just to have a page on that you're not kind of blogging first. I think it's worth having a

personal site, even if you don't intend to build out a big blog, because like I say, it kind of serves as your kind of passport as a creator. It's a place that you fully kind of own. But I think the other side to it as well is it's a place to actually convert people. It's a place to send people. Yeah, I'm not sure it's the. I would hope so. The downside of where I've got mine is that it's definitely a very professional personal page. It's all about my podcasting background.

There's a couple of little personal tidbits in there, but I actually have thought a couple of times about setting up a personal page, if not a site to include some of my other interests and link to some of my other podcasts and stuff like that as well. I do start up a podcast for any random hobby that I get into or create random stuff. And I think, you know, Derek Sivers, you come across his work. Nope, I think it was him that he's a CD baby,

founder created all that. And nowadays he talks a lot about kind of lifestyle and he talks about a whole range of stuff, actually, which is probably why it's so relevant to him. But he's a big advocate for having a me site. You know, just having a site that is just a one pager that just introduces

you and all. And in a whole sense, not just from one point of view, not just from my work point of view, my family point of view, my hobby point of view, but like gives people a whole picture, holistic picture of your entire self. And yeah, given as creators, we tend to make crap about just about anything related to our life. Maybe that's an even more important thing, to kind of bring all those little threads together. Yeah, yeah, that makes a

lot of sense. It's a home for your personal brand. Yeah, it's just that, I mean, it could be as simple as a one pager and it could be, you know, essentially a media kit with just some extra bits. But yeah,

I think there's like. If I were to build out a new personal site for myself today, I would probably want to put on there a portfolio, probably best content, which is probably going to look like some of our episodes from Creator Toolbox, some of the blog posts that we've written, it might be some particularly insightful or good social media posts I guess you could embed. Not so sure about that. Not that convinced. But I think also if you've got. If you have a one pager there and it's everything

that. Everything about you, everything that you kind of talk about, everything you care about. I think it then becomes a really good place as well for you to elaborate on that stuff in the long form. You know, it's a really good place to. To have some. I don't know, like the. Your sort of definitive kind of, I don't know, views and approach to these different topics, whatever your topics are. So for you is probably. Is podcasting, you know, and maybe on your

personal site you actually have. Maybe it's just one big post explaining your philosophy of podcasts and in a way that's kind of. That you might not do on the podcast host. You know, it's maybe a little bit more opinionated, it's a little bit more raw. It's a little bit more kind of, I don't know, talking directly to the audience in a way that you. That you otherwise might not. And then like, if you add that. Oh, sorry, you go. No, I was just gonna say, like,

it's kind of. It's a place as well to put in the other things that are relevant to the people that follow you. So I wouldn't put a list of 10 books that helped me build a business on the podcast host because it's just not the right topic. It's. It's just off topic. But that actually is relevant to a portion of people who read the podcast host and want to start a podcast. So that's the kind of thing that might appear on a personal site, I'd imagine. It's like

stuff that still people kind of want to know more about how you did what you do because they do similar things and therefore you can have the related content there as well. Yeah, the stuff that's only you, that's just gonna specifically relate to you. It's not just the topic. Yeah, that makes sense. Yeah, definitely. You mentioned a bit ago about conversion there as well, though. Like, what are you thinking in terms of, like, how do

you. Can you monetize a personal site? Is that the point of it or is it actually more. Well, is it for something else? Yeah, well, I think it probably should be. I guess it depends on your goals, but I think it probably should be. I think it's one good reason to have one, because if you weren't thinking about monetizing it, you may as well just have a one pager, a notion document or something

like that that you link to. But the thing about having a personal site about trying to get some stuff on there that's kind of like much more just about you, much more exclusive. Like I said, kind of when we started speaking about this, you can start to layer on stuff on there. So you start to get some of that more exclusive content on there. Some of those things that are just about you, those. Those big topics, and you can Layer on a newsletter onto that.

Maybe you already have one, maybe you already don't. It's a really good place to convert people into it. And that's obviously not monetizing. But if you've got a newsletter on there, then you've kind of got the beginnings of your first kind of probably personal lead magnet that might not be attached to your kind of content brand. And if you add on a lead magnet and that could just be, it could just be a PDF or an email sequence. That's the systems,

the frameworks, the repeated advice that you always give. And I think if you, if you get to that point, then you're in a place where you can monetize it fairly easily. If you have a product, you know, you're probably not going to get, you're not going to get a lot, a lot of traffic on there, you know, unless you're really, really, you've got a really kind

of big personal brand, you're really well known. But it's like for you, I mean, you've, you've written several books or several things you've done that you could sell as a product, but it's also, it would be a really good place for you to sell coaching, you know, so someone that signs on to that newsletter, you, you might have a, you might have a thank you page after that sign up where you might sell your book and then

from there you might upsell to that coaching. So it's, yeah, it's a good place to sell those. Those complimentary things. Yeah, totally. It feels also like a place for discovery of that type of stuff too. Like we don't end up doing the same thing for our entire lives, do we? A lot of creator, I don't know if it's more common than average, but it feels like, you know, you can get burned out on making content on one subject, you know, without that much difficult because you put so

much into these things as well. You tend to get so passionate about something and just go all in and just get really obsessed with it and it can burn you out. And so maybe in a few years time you've started a channel, it's done quite well, maybe you can even find a way to sell it on somehow. And your personal site is the place where you can discover there's a small subset of that audience that actually started following you there. They were engaging with your

health and fitness content. So actually, is that something worth exploring as your next chapter? Or maybe it was the how you built the business as opposed to the content you Created or, I don't know, whatever it is, it can be a place to experiment and maybe find what your next chapter is, potentially. Yeah, yeah, that's really true. So how do you go actually about making one

of these things? We talked about onepage or sort of small site builders recently, didn't we? Is it something like that or how do you go about the process of putting one of these together? Yeah, well, part of the reason I wanted to talk about this was because you were talking about media kits. And actually I think that having a media kit, you know, going through the process of writing that bio and figuring out all of the things that go into the media kit kind of should go onto your

website. And I think that one mistake would be to jump, jump into a site builder, whatever it may be, and just start building. I think you have to kind of organize. You have to write and organize your personal brand first. You might already have all this stuff. It might be in the form of a media kit, it might be in some other form, but write and organize it first. Don't jump into that site builder. And then you.

So if you have a media kit, for example, you could just take, you take the bio out of that and some of the bits that explain what it is that you talk about and kind of maybe why people should listen to you, why I should trust you. And then you've kind of got the basis for your, for that first page. And I think starting off, trying to get that first page. Oh, here's a good. Yeah, a good example. Mean 10 seconds. That's really nice being a musician, circus performer,

entrepreneur and speaker. So I've brought up Derek Silvers one because I thought it was a really good example actually. So if you're watching the video, you can see it, but we'll describe what's here too. Yeah, so he's got me in 10 seconds at the top. I've been a musician, circus performer, entrepreneur and speaker. And each of those links to a page on this site for, like to explain those a bit more. I'm a slow thinker, explorer, xenophile, and I love a different point of view. So it's not just

the, you know, the functional. Here's what I did and here's the skills I have. But it's what I'm like, like how I think and what I believe. So, yeah, it's really cool. And the kind of key thing of this is if you're not watching the video, it's like, it's so simple. It's just like a word doc. Isn't it? Yeah. So there's no need to have one of these things as like really fancy and really highly designed. They can be super simple, I think. Yeah. Yeah,

I think that's. It's way more important to have it kind of simple and easy to read. Like this reads. This feels like an elevator pitch for Derek Sievers rather than. Yeah, like say big over designed site. And I think that's exactly what it should be. Yep. And it's so. It's so specific to him. It's just. Yeah. So what's this, what I'm doing now, actually, things he's working on. So this is the thing. So when I mentioned before, I thought that he had advocated for having a About Me

page. This is actually what he was advocating for. It was a now page. So he's got a whole page around why you should make what I'm doing now page. And it's kind of like a place for people who like your work to go and see it's not just a bio, it's not just what you've done in the past. It's like what I'm thinking about right now. And you don't need to update it like every week. But I think he does update this relatively often. Like even every. Well, what's that? January 30th. Oh, so he's

updated it today. Funny, he's in New Zealand, so must have been. He's a day ahead of us. But you could update this like once a month and it would still be really useful. Like even just sort of what you're thinking about right now or even once a quarter, whatever it is, it would still be quite useful to people, I think. But yeah, it's an interesting idea. So. Yeah. Yep, loads of stuff on here. So yeah. Talking of how you build it then, like, this is nice

and simple, really clear. But yeah. What. What else have you got in terms of how to. How to go about putting it together? Yeah. Well, the one thing that I don't see on here is any call to action, which I don't know, like, I wonder what. For him, the reason for this is it kind of feels like almost this is much more of a. Yeah, it's just a. It's just a bio. It's just a personal site. It's not. He's not actually trying to monetize it or convert with it,

which is. Yeah, I kind of. I'm actually kind of inspired by how simple it is because something like this, you could just make that with notion. This would actually look Great. It's just a notion page, wouldn't it? Yeah, totally.

Or even like a shared Google Doc. It's not dissimilar to that. Totally. Yeah. And I just, the fact, I'm just so impressed by the fact that we've just went onto this and it's updated today and it's literally, it's got a whole list of things that he's working on now and. Yeah, this is really nice. I mean what I was going to suggest really was just typical kind of site builders. If you wanted to build something like this.

If you're not super technical, look at Squarespace. If you're a little bit technical, look at Webflow, Ghost or WordPress. But I don't know, like, I almost feel like that's the wrong advice. I think, I think, yeah, in about five minutes I've almost changed my mind on what it should be and how. To go about it. Just to keep it as simple as possible. Yeah, this is, I mean it's great. It does the exact same job, doesn't it? It's just totally

non distracting at all. It's just totally him. And I think that makes it much more worth it because if you're going to put a lot of time and effort into it then monetizing it becomes much more important. And that was kind of part of my argument for, for making a personal site.

But actually if you can make something as simple as this, there's a lot of value in doing this and you know, spending a day setting up and like in an ocean site in a, or in a Google Doc or whatever it is and just, yeah, just, just updating it with, just updating it frequently and, and making it more of a living document than a kind of big all singing, all dance in site.

Yeah, I mean the other example, I think the other end of the spectrum here, if you're able to navigate away from that and bring up for example Ali Abdal's site, this is the other end of the spectrum and I think this is a really, really good personal site. It's obviously a really well established creator and he's got a lot of stuff on there. Right. And it's kind of more of a traditional sort of portfolio type website. He's got a good introduction to himself.

He's got a call to action there straight away to go on to his newsletter. It's got some social proof there and I think if you're going for that, this style of site, I think that's important too. And then he's got his services and the things that he actually does and links his content. And this is more the, yeah, this is, I guess more in, in, in essence the kind of thing that I had in mind. The kind of thing that I'm, I'm kind of proposing you might think about doing. Yeah, Popular videos. Yeah,

yeah. This is site. This is it. Well, it's a content. It's a content and audience building site, essentially. Yeah. So even if he's not trying to sit well, he is trying to sell stuff. He's got his books, his courses, all that stuff. But it's also just a content site. It's basically a personal brand creator site. Yeah, totally, totally. Yeah. And so that's to end that spectrum. Different purpose. Yeah, yeah, for sure. And I guess, yeah, it just depends on what you're doing. But I mean,

as a place to like. Well, here's a question for you. Would you, do you ever make, or would you make a media

kit public? Would you put it on a site so that anyone can get to it? Or is that something that you just hand out? Yeah, we've had that in the past. So that notion, one that I showed you earlier for the podcast host, that's a current iteration and that's actually like I showed you, it's pretty basic, it's missing a lot of

stuff that I would recommend most people put in theirs. But we actually had a much more complete way one on the podcast host in the past and it was fully public, it was on the website, it had all of those elements in it. It had a lot more in it

than we do now. And I iterated or I even flip flopped is maybe a better word between having prices on there and not because actually I think the best advice for sponsorship is actually not to have set prices because working with brand partners, working with sponsors, like there's so many different. Making it personal is actually really worthwhile. Like actually talking to them and seeing what they need and really kind of building an offering for

that person is really worthwhile. But it still comes down to what you can offer in the first place, the menu of options that you have. So occasionally we had prices, occasionally we didn't. But it was all in there. Public. Yeah, absolutely. Yeah, yeah.

And I mean if you're coming at this, if you decide to make a media campaign kit and your purposes are, I guess if your purposes are just the purposes that you would have for making a media kit, it's for sponsorships, it's for partnerships, I think you could probably go to the other end of the spectrum more like that Derek Sears site where you can just have a link to that or it can be

part of that site or. But if you've already. If you know, if you've got, if you've got products, if you've got a newsletter, then you can go more probably. Probably the other end of the spectrum, something more similar to Ali's where it is a little bit more all singing, all dancing. I think there's probably a. A good spot in between, you know, if you've got a lot of content, if you've got a lot of stuff that you're, you know, that you want to showcase. Yeah, you can,

you can make that all singing and dancing because it'd be. It's nice to collect that stuff together, especially if you are trying to sell stuff. Yeah, definitely. Yeah. No, it's a lovely idea, I think. Yeah. That kind of basic one's great to start with. Even just a little bio, a couple of bits of info about you and you can build it out over time. Don't you do it all at once? Yeah, I might have a go, actually, at making myself one like that. It's a lot less time intensive and kind of

scary than trying to make. Something much more elaborate, less intimidating. Yeah, for sure. That's a key lesson for creators, isn't it? Like, how do you, whatever you're planning to do, how do you make it less intimidating to just get started? Because often that is the hardest step by a long shot. It's just getting started, Just beginning. Yeah. All right. Will that do it for today? Yeah. Good stuff. All right, thank you for listening. If you've got some use out of this episode,

one thing you can do to say thanks or to support the free content we put out is go and check out the products we do, one of which is Alatu. So Alitu is our podcast maker app. Helps you create your podcast from recording through to editing. Right. To hosting and publishing. And it includes automatic audio cleanup, automatic transcriptions and a bunch of other useful tools in there for you too. So if you fancy that make your podcasting much easier long term, go and check out halitu.

Com. That's a L I T U Com. It'll be great to see you there. Otherwise, cheers, Jacob. It's another good week of recording. Cool. Thank you very much. Yeah. And we'll talk to you next week out there in listener land. We'll see you then. Speak soon. Cheers,