Creator Club | Social Media Marketing & Content Creation - podcast cover

Creator Club | Social Media Marketing & Content Creation

Katie Stecklykatiesteckly.com

The Creator Club podcast, hosted by Katie Steckly, is a workshop-style show dedicated to teaching creators and entrepreneurs the latest strategies for social media marketing and content creation. Plus, we make sure to keep you in the loop with all the latest social media news and trends so that you can stay ahead of the curve.

Katie is a creative digital marketer, YouTube creator, and travel enthusiast. She is always down for seeing and trying new things, and she uses what she learned (the hard way) over her 10+ years as a creator online to teach her listeners how to navigate the adventure that is content creation.

She started her internet journey over a decade ago as an awkward teen girl making YouTube videos about Harry Potter in her bedroom. Now, she creates content on YouTube with over 200k subscribers, has a Top-25 Ranked Podcast in Marketing, and even runs her own content creation agency, Creatorly Media.

Whether you're into Instagram, creating on YouTube, trying TikTok, or producing podcasts, this show is made for you. Come join the club!

Episodes

Answering ALL your content creator questions! | Creator Club Podcast Q&A

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | This is the last video of 2024 - so we thought we would end on a Q&A episode - anything from business, social media, and a bit into my personal life 😉 See you next year! Join the Creator Club - learn more about the membership here! Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...a...

Oct 29, 202422 min

Ask yourself these 5 questions before starting a YouTube Channel

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Y’all know I spend a lot of time talking about the benefits of starting a YouTube channel, how to do it, and why I personally love YouTube so much... but the truth is, it’s not for everyone! Her are 5 questions to ask yourself before starting a YouTube Channel! Join the Creator Club - learn more about the membership here! Visit my sh...

Sep 30, 202422 min

If I started from scratch as a creator, I’d do this

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | There is so much advice online about how to grow on social media - it can honestly be overwhelming if you’re trying to formulate a plan for becoming a full-time creator starting from zero. You don’t know what content you should be posting, where you should be posting it, or how you’re even going to make money off of doing this. Join ...

Sep 09, 202433 min

How to stop caring and start posting (get over your fears!)

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I have chatted with a lot of you and I would say one of the biggest roadblocks I hear about is feeling embarrassed of making that transition to a content creator in the k...

Aug 26, 202435 min

My content creator hot takes (faceless accounts, chat bots, and more)

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Today, we're diving into a topic that's been on my mind for a while now: My content creator hot takes. Yes, we're going to discuss some strategies and trends that are a bit controversial in the creator world. So, buckle up, this is going to be a fun one! Join the Creator Club - learn more about the membership here! Visit my shop page...

Aug 12, 202435 min

Exposing my brand deal rates (how to know what to charge…)

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Brand partnership revenue was my largest revenue stream in 2023, coming in at $217,000 - but this took years to build! And the two hardest parts are: getting brand deal offers, and knowing what to charge. In my episode about my income streams, I talked a lot about how to start getting brand deals when you’re starting out. So, today I...

Jul 29, 202425 min

Is a personal brand right for you? How to decide your strategy

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Trying to decide between a personal brand and creating a brand persona can be super overwhelming. Would you rather have an online presence as yourself - using your name and your face as the forefront of your brand - or - would you prefer to develop a brand that doesn’t rely on you personally being on camera, or having your name be yo...

Jul 15, 202431 min

Influencer vs content creator - what path is right for you?

If you are creating content with the goal of monetizing, then your content creation is a business. However, how you monetize or turn your content into a business is up to you - and there are two terms we hear floating around a lot to describe those ways of creating content as a means to make money - and that’s Influencer or Content Creator. While some people see these terms as synonyms (and truly there is not actual dictionary definition) but the way I see it - they describe two distinct ways of...

Jul 01, 202431 min

The legal side of content creation - interview with Magi Fisher from The Artist’s Lawyer

If you want the tea on the legal side of content creation, this episode is for you! Today, I am interviewing Magi Fisher from The Artist’s Lawyer - and asking your burning legal questions. We chat about all things contracts, brand partnerships, trademarks, LLCs, copyright, and more. Check out The Artists' Lawyer on IG: https://www.instagram.com/theartistlawyer/ Get 15% contracts and other legal templates from The Artists' Lawyer with my code KATIE15 Join the Creator Club - learn more about the m...

Jun 17, 202450 min

Exposing the income streams that made me $500K+ last year

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | There’s a certain amount of financial instability that comes with the territory of being a content creator. One moment, you’re feeling super grateful because you can’t believe a brand is willing to pay you to mention them in your YouTube video - the next, you’re stressing out because you have no idea how much you’re going to make mon...

Jun 03, 202425 min

Is it possible to pivot? How to change niches and love creating again

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Listen, you can change your niche without leaving your audience confused and overwhelmed. Trust me, I know from experience that it can be a struggle if you want to switch things up later on in your journey - but I have experimented and have some strategies to share with you today! Join the Creator Club - learn more about the membersh...

May 20, 202425 min

My exact process for viral Instagram Reels

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | In 2023 I discovered a tried and true Reels strategy that helped me go from 35K followers to now 144K followers. This strategy starts with finding the balance between original Reels content and trendy Reels content. But it goes deeper than that - though this is the start of a viral Reel strategy, there are many ways you can leverage ...

May 06, 202431 min

One month of Instagram content in one hour - my signature content workflow

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | One of the most challenging parts of being a content creator is feeling stuck and not knowing what to post, and there’s one way that you can prevent this from happening and that is planning content in advance. Specifically, I am a fan of planning a month of content at a time - I find that’s the right balance of keeping your ideas fre...

Mar 25, 202431 min

How to choose where to post - find the right platform for you

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I'm going to start this episode by saying, you do not need to be on every platform. Not only would that be super overwhelming, especially if you were just starting out, but also, not every platform is going to be the best place for you to reach your audience. There are a lot of different platforms out there, but I feel like the main ...

Mar 18, 202431 min

My secret to being consistent on social media (my weekly workflow explained!)

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I see many creators throwing out the advice, "Consistency is key," but then they don't really provide much guidance on how to actually be consistent on social media. So, I want to walk you through my secrets to being consistent on social media and how that works in my weekly workflow. Visit my shop page for more details on all of my ...

Mar 11, 202429 min

5 steps to your first 1,000 YouTube subscribers

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Your first 1000 YouTube subscribers are going to be the hardest to obtain, once you cross that threshold, I promise things will start to feel a little bit easier. Okay - let’s be real, YouTube never feels easier - but, each and every subscriber will be easier to get than your first 1000. Why are these early stages so difficult for gr...

Mar 04, 202430 min

How to grow as a creator with a full-time job

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | This is maybe cringey to say, but my proudest accomplishment is that I am a full-time content creator. This honestly was always my dream job. I was an awkward 12-year-old when I first started my YouTube channel, and of course, it’s grown and changed a lot over the years, but one thing never changed: I was determined to do whatever it...

Feb 26, 202427 min

How I went from $0-$80,000 in digital product sales in 3 steps

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Honestly, it was only really in 2023 that I "saw the light" when it comes to digital products. I really started experimenting with digital products in 2022 - before that, I really hadn’t ventured into the space. However, my digital product strategy wasn’t very - well, strategic. I sort of was just making products here and there and s...

Feb 19, 202425 min

Content creators, you NEED to start an email list

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I feel like any online creator, at some point, has thought to themselves, "Hmm... maybe I should start an email list." Perhaps you're not sure where to start or if you are doing it in the best way possible. The reality is, there are so many different ways you can learn about email marketing, and today I want to share the method that ...

Feb 12, 202433 min

The strategy that got me to 100K Instagram followers

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Do you know how people say that when you're not looking for love, that's when it will find you? That's pretty much what happened to my Instagram in 2023. I thought to myself, "If I can hit 50K followers by the end of the year, that would be great." Just for context, I started with around 35K followers at the beginning of 2023. But on...

Feb 05, 202435 min

How to build an Instagram Strategy from scratch

Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | If you have found your way to this podcast episode, that probably means that you are trying to build an Instagram this year - and I am so excited to be a part of that journey. Let’s just dive right into...

Jan 29, 202433 min

Build a six-figure content business from scratch with THIS process

Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I would say, for most of us, there are many reasons we want to become a content creator. Despite the various motivations behind why we want to become creators, I would say most of us agree that we also ...

Jan 22, 202432 min

5 Mindset Shifts Creators Need in 2024

Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | It's funny; a lot of kids grow up wanting to be a doctor, a veterinarian, a firefighter, or a teacher. However, I hit a certain age when I knew exactly what I wanted to be when I grew up: a content crea...

Jan 15, 202432 min

Your 2024 Instagram Strategy needs THIS

Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Today, I want to share my *secret sauce* to a perfect Instagram Strategy, and no - I am not going to tell you to post 100 Reels per week. Instead, I want to help you create a realistic, well-rounded str...

Jan 08, 202432 min

If I started from scratch as a content creator in 2024, I’d do this

Get a free trial of Dash Hudson using our exclusive link! Today, I want to chat with you about something that's been on my mind a lot lately – what I'd do if I were starting fresh as a content creator in 2024. With a decent audience on YouTube, Instagram, TikTok, and my podcast, I often find myself wondering about the best approach if I had to build everything from scratch. Let's dive right in. Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and i...

Jan 01, 202443 min

3 Key tactics for generating authentic engagement on Instagram

Authenticity is the cornerstone of successful engagement on Instagram. It's about being genuine, true to yourself, and showing up as your authentic self. When you embrace authenticity, you create a space where your audience feels comfortable and connected. They can relate to you and trust you, which ultimately leads to loyal followers. Get ready to generate authentic engagement on Instagram. Let's get started! Visit my shop page here for more details on all of my products! … and interested in th...

Nov 06, 2023

Steal my content creator workflow (save time & grow faster!)

Today, I want to take you through my comprehensive weekly routine for scheduling my week as a content creator. As someone who manages multiple platforms, brand deals, and future projects, I've honed my organization and time management skills to ensure maximum productivity. If you're struggling to find the right balance between creativity and effective scheduling, this post is for you. Let's dive into my detailed weekly planning process! Visit my shop page here for more details on all of my produ...

Oct 30, 2023

Stop waiting for good content ideas. Do this instead.

You know, as creators, we often find ourselves staring at a blank screen, waiting for that magical moment of inspiration to strike. We hope that the perfect idea will come to us out of thin air, but more often than not, we're left feeling frustrated and stuck. But here's the thing: waiting for good content ideas is like waiting for a unicorn to show up at your doorstep. It's a nice thought, but it's not a reliable strategy for success. So, in today's episode, we're going to explore a different a...

Oct 23, 2023

Your YouTube channel won’t grow, here’s why…

Are you stuck in that pattern of waking up each morning refreshing your YouTube studio stats to see if magically one of your videos finally went viral and your subscriber count and watch time has skyrocketed overnight? Yeah, I have been there. Heck - I still religiously obsess over my YouTube stats (not saying that’s healthy, but it’s the reality). I have been on YouTube for a long time and because of that - I have learned a lot about what NOT to do on YouTube and what can truly help you grow. S...

Oct 16, 2023

How I set my rates for brand deals and digital products

Despite what you might have heard, there is no perfect formula for calculating your rates as a creator - there are so many factors involved that aren’t just the size of your audience. The niche you’re in, the size of the brands that you’re partnering with, the deliverables you’re offering - and many other factors will help determine what you can reasonably charge (aka what brands will agree to) But these same struggles surpass just setting your brand deal rates - we know as creators how importan...

Oct 09, 2023