Ever feel like you're swimming against the current in your business? In this episode, Tracy interviews Erin Claire Jones, one of the world's leading Human Design experts, about how understanding your unique design can transform your decision-making and business approach. Erin shares her journey from a chance NYC encounter to pioneering accessible Human Design education for hundreds of thousands worldwide. Discover the five Human Design types, decision-making authorities, and how your profile num...
Jun 25, 2025•1 hr
What started as a personal writing challenge became a movement that's transformed thousands of women's lives. Lindsey Marie Zastro, founder of Powerhouse Women, didn't set out to build one of the most engaged communities in the entrepreneurial space, but her authentic approach to connection has created something truly magical. In this episode, Lindsey reveals the counterintuitive strategy that built her sold-out 800-person events and die-hard community: making it NOT about her. We dive deep into...
Jun 19, 2025•52 min
What if the secret to scaling your business wasn't working harder, but resting more? In this transformative episode, I sit down with Dr. Shamieka Dean, transformational catalyst and business strategist, who's revolutionizing how we think about success with her groundbreaking philosophy: Rest is the New Revenue®. We dive deep into why burnout isn't actually a business problem—it's an identity issue that keeps high-achieving women trapped in cycles of overwork and exhaustion. Dr. Dean reveals the ...
Jun 12, 2025•41 min
If you've been using ChatGPT to write your marketing content and getting crickets in response, this episode explains exactly why – and what to do about it. I'm diving into the real reason generic AI tools are failing product-based brands and keeping you stuck with followers who never buy. Spoiler alert: it's not just about the words you're using, it's about understanding the actual problems your dream clients are trying to solve. I'll walk you through my proven approach to creating content that ...
Jun 05, 2025•32 min
Welcome to Creatives Rule the World. Hosted by, Tracy Matthews — multi-7-figure entrepreneur, visionary, and mentor to thousands of creative founders who’ve turned their ideas into profitable, purpose-driven companies. She's helped thousands of creatives generate millions of dollars _ all by doing it my way … with creativity first. This show is for creators who are done playing small — the ones who know their ideas aren’t just a passion… they’re a portal Here, we’re rewriting the rules of entrep...
May 29, 2025•32 sec
What if I told you that the most successful entrepreneurs aren't the ones who hustle hardest, but the ones who master their energetic frequency? My guest Anna Lozano proved this when she scaled Love Powered Co from a kitchen table idea to a successful exit—but here's the plot twist: her biggest transformation happened AFTER she sold. Anna shares the raw truth about identity loss post-exit, why sitting in "the void" is actually where all possibility lives, and how she's now calling in million-dol...
May 29, 2025•44 min
Ready for real talk on friendship, love, and all the FEELS? In this juicy episode with my friends, Felicia Romero and Annette Oran, we rip off the Band-Aid on relationship triggers that keep us stuck! We're spilling ALL the tea about outgrowing friendships, healing those deep sister wounds, and what to do when your partner just won't level up with you. We get vulnerable AF about abandonment issues (spoiler: we ALL have them), and share the exact communication tools that saved our relationships! ...
May 21, 2025•1 hr 3 min
🌟 EXCITING REBRAND ALERT! 🌟 Welcome to the FIRST OFFICIAL episode of Creatives Rule the World - the evolution of my beloved Thrive by Design podcast! After 532 incredible episodes, I'm expanding beyond jewelry to embrace ALL creative entrepreneurs who are ready to step into their highest expression! In this heartfelt episode, I share why creativity sits at the top of Maslow's Hierarchy (hello, self-actualization!), the emotional journey behind this transformation, and my vision for building a ...
May 18, 2025•20 min
What would you do if you made $40,000 in just three hours? Former fashion editor Gia Wright used that mind-blowing success to fuel the biggest leap of her life - leaving everything behind to launch Social Anarchy, her rebellious fine jewelry line. In this raw and inspiring conversation, Gia reveals how she went from working in her husband's fitness business to creating a thriving by-appointment showroom in SoHo. She shares the messy truth about leaving a stable job, the power of authentic brand ...
May 13, 2025•58 min
Discover why your network truly is your net worth as I chat with super-connector Selena Soo about her new book "Rich Relationships" and how to build authentic connections that can transform your business. In this episode, you'll learn the six circles of connection framework, why reciprocity is overrated, and how to become someone others naturally want to help. If you're trying to grow your jewelry business through genuine relationships rather than just paid ads, this conversation is a game-chang...
May 06, 2025•52 min
Want to build the kind of passionate brand loyalty that has fans trading friendship bracelets like Swifties or being buried in branded caskets like Harley riders? In this episode, I sit down with certified master marketer Veronica Romney to uncover the game-changing framework of identity marketing - the secret weapon behind brands like Taylor Swift, Barbie, and Harley Davidson. Veronica breaks down her four-step process to create unbreakable brand loyalty by connecting with who your customers wa...
May 01, 2025•40 min
Feeling overwhelmed by marketing your jewelry business? What if you could have a full marketing team at your fingertips without the hefty price tag? In this game-changing episode, I reveal how I've trained AI to become my secret weapon for creating magnetic content that sounds authentically human. Discover my exact process for programming AI to match your unique brand voice, write compelling emails that convert, and create social media content your premium buyers can't resist - all in a fraction...
Apr 24, 2025•35 min
Are the new tariff policies keeping you up at night? In this episode, I break down exactly what the 2025 tariff changes mean for your jewelry business, how they might impact your pricing and sourcing, and most importantly, practical strategies to protect your margins without panicking. I share my understanding of why these tariffs are being proposed, which countries and products will be most affected, and how smart jewelry brands are preparing their supply chains and customers for potential chan...
Apr 22, 2025•42 min
Imagine walking into a room with 300 women wearing pink skirts, all celebrating their unique paths to success! In this vibrant episode, my friend Renee Warren reveals how a clairvoyant vision at a dinner table blossomed into The Pink Skirt Project - a movement that's revolutionizing how female entrepreneurs define success on their own terms. With raw honesty and infectious energy, Renee shares her journey from PR agency owner to movement creator, showing how following that persistent whisper of ...
Apr 18, 2025•30 min
If you've ever felt like your ideas aren't getting the traction they deserve, or you've struggled to build a team that truly gets your vision, this episode is about to change everything for you. I'm sitting down with my dear friend Jennifer Kem, a powerhouse entrepreneur, branding expert, and author of the new book "Unicorn Team." Jen reveals her game-changing framework for building lean, powerful teams that can move your ideas forward quickly without corporate red tape. Discover why most small ...
Apr 17, 2025•38 min
Posting your heart out on Instagram but only getting likes and comments instead of sales? Let's fix that! In this episode, I'm bringing in my "video bestie" Stephanie Dorworth who's going to blow your mind with her approach to authentic video content that actually converts. We dive into Stephanie's incredible journey from analytical physical therapist to creative videography queen, and she shares exactly how she 4x'd her business by ditching trends and embracing originality. Get ready for game-c...
Apr 09, 2025•43 min
Hey creative souls! That feeling in your gut when you KNOW something needs to change in your business but can't quite put your finger on what? That's your magic talking! In this episode, I'm chatting with my amazing friend Darla LeDoux (chemical engineer turned transformation queen!) about tapping into your intuition to guide your next big move. We dive into her mind-blowing Source Magic methodology and get real about why forcing yourself to stay in misalignment is the REAL risk to your business...
Apr 03, 2025•50 min
Ever feel like you've outgrown your business or creative identity? You're not alone! In this special feed drop from my conversation with Cathy Heller on her Abundant Ever After podcast, we get real about what it takes to reinvent yourself without burning everything to the ground. I open up about my own five reinventions, share why most people get stuck in the "what's next?" phase, and reveal my three-step framework for turning your natural genius into profitable offers. If you've been feeling th...
Mar 25, 2025•44 min
"When was the last time you truly felt ALIVE in your business?" That's the question that sparked one of the most powerful conversations I've ever had on this podcast. My guest Chantelle Adams (speaking coach turned energy healer) left me in tears when she channeled my brand story LIVE on the show - revealing how abandoning my creativity as a teenager impacted my entire business journey! If you've been feeling burnt out, stuck, or disconnected from your work despite "success" on paper, this episo...
Mar 18, 2025•49 min
What if the challenges you're experiencing right now aren't roadblocks, but signs that expansion is right around the corner? In this episode, I explore why the discomfort you're feeling in your business might actually be the catalyst for your next level of growth. I share my personal journey of reinvention and break down the three critical phases of business expansion: desire, dissatisfaction, and certainty. If you're a creative entrepreneur ready to scale beyond your comfort zone but feeling st...
Mar 12, 2025•36 min
That moment when you feel a pull toward something greater, but can't quite put your finger on what's next? I've been there too. In this heart-to-heart conversation, I'm opening up about the transformational journey of reinvention and what happens when we listen to (or ignore) that quiet voice calling us to change. Drawing from my own experiences with pivots and transformations, I share the emotional and practical sides of embracing change in your creative business. We'll explore why surrounding ...
Mar 05, 2025•22 min
"Tracy, I thought you were having an affair with someone else, but I realized you're having an affair on me with your business." Ouch! Those words from Jason hit me like a ton of bricks and almost ended our relationship. In this raw and personal episode, I'm getting super vulnerable about how ignoring my creative evolution led to burnout, depression, and nearly cost me the love I'd been waiting for my entire life. If you've ever felt that tug toward something bigger but stayed stuck because of f...
Feb 27, 2025•22 min
Feeling that creative itch for something new? For many jewelry designers and creative entrepreneurs, there comes a point when your business just doesn't excite you anymore. In this episode, I'm breaking down the 5 myths that keep us playing small instead of embracing our next evolution. Drawing from my experience reinventing my business five times, I'll share my proven framework for pivoting powerfully without sacrificing what you've built. If you're craving that creative spark again or sensing ...
Feb 20, 2025•31 min
Are you feeling stuck, burned out, or secretly dreaming of a business pivot but afraid to make the leap? As someone who's navigated five major business pivots over three decades, I'm sharing the real talk about when it's time to evolve your business and how to do it without burning everything down. Whether you're considering a slight pivot or a complete reinvention, I'll walk you through the signs it's time for change, how to overcome the most common fears holding you back, and practical strateg...
Feb 13, 2025•33 min
In this powerful episode, I'm opening up about a major shift happening at Flourish & Thrive Academy and why creative expansion and reinvention are crucial for your brand's evolution. Drawing from my own journey through five business reinventions, I share why ignoring your creative calling can hold you back from achieving your full potential. If you're feeling the pull toward something bigger but aren't sure how to move forward without burning everything down, this episode is your guide to em...
Feb 13, 2025•23 min
Let's talk about everyone's favorite topic (just kidding!) - taxes! I've brought my friend and financial expert Amanda Handquist onto the show to break down six brilliant tax strategies that could save you serious money this year. Whether you're still trying to figure out if you should be an LLC or S-Corp, or wondering if you can really write off your home office (hint: yes!), we're diving into all the details you need to know. Plus, I'm getting real about my own IRS audit experiences and sharin...
Feb 06, 2025•43 min
Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up you...
Jan 28, 2025•33 min
If your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth. Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just ready to take your successful brand to the next level, I'll walk you through exactly how to assess your audience, messaging, mar...
Jan 16, 2025•24 min
2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growth in 2025. Key Moments: [05:30] The shift from faking it to authentic business growth - moving beyond the polished ...
Jan 10, 2025•32 min
Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your business support that dream. Whether you're ready for a complete reinvention or simply seeking clarity...
Jan 03, 2025•31 min
